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THE MARKETCherubin Rubber Corporation (CRC) is the first exclusive rubber balloon company in the Philip-pines. The company has stood through the test of time and has been able to specialize in producing party balloons in various sizes and colors.

It is a fact that the Filipinos are fond of par-ties and celebrations. Hence, small to medium enterprises, and even large establishments, sell, distribute and/or use Cherubin balloons. Our bal-loons also reach our Filipino communities abroad through their luggage - from Southeast Asia, to the Middle East, and all the way to America. Our satisfied customers are not only throughout the country, but also across the world.

Quality has always been an important factor for Cherubin Rubber Corporation in manufac-turing balloons, that our customers are drawn to support and patronize our brand because of it. In addition, the company focuses on customer concerns, inquiries and recommendations - all for the purpose of improving the product, our services, and the relationships with them.

Cherubin Rubber Corporation is continuing to improve its manpower and machineries as there is still room for growth in the market through reaching other areas or provinces in and out of the country.

There are countless reasons to celebrate - from the birth of a child, to graduation, and to debut and weddings. Balloons are also being used in various experiments and have captivated ideas even in movies - with a noteworthy example of an animated film where the protagonists tried to fly a house using balloons. With all that in consideration, there is abundant room for en-trepreneur to enter and stat a balloon business.

ACHiEVEMENTSCherubin Rubber Corporation will be mark-ing its 30th year in business this 2016, a long way since starting out as a simple production line with a makeshift store back in 1986. That shop was located in Malabon, and balloons were generally brought to Divisoria, Manila to market. Now, the company has a wide range of customers and distribution channels scattered throughout the country.

CHERUBIN RUBBER CORPORATION

CRC is spearheaded by Mr. Allan B. Lee, a Mechanical Engineering graduate with a Mas-teral degree in Business Administration. He is a businessman and a manufacturer of plastic toys. He initiated this business venture as a personal challenge from his late father, Mr. Dai Yew Lee (D.Y. Lee), who dreamt of owning a balloon factory as legacy to his children.

Quality balloons have been the sole product that led to the success of the CRC business. Fur-thermore, the commitment to use quality raw materials has earned CRC the recognition as one of the leading party balloon manufacturers not only in the country, but also in the world.

What the company has achieved is the result of the combined effort of each individual in the organization who were working toward com-mon objectives, led by its President and CEO, Mr. Allan B. Lee and inspired by its honorary Chairman, Mr. D.Y. Lee.

In its continual quest for quality, CRC has developed and implemented a Quality Manage-ment System (QMS) to standardize company procedures, improve product quality and cus-tomer satisfaction, prevent non-conformance, and increase profitability. In recognition of the company’s compliance with the standards of the QMS, it was certified with ISO 9001:2008 by Certification International Philippines. The certification affirms and validates the compa-ny’s unwavering commitment to our customers and partners as a responsible leader in the bal-loon manufacturing industry.

Cherubin Rubber Corporation is not only for financial gain, but also responsible for the good of the society. We share our blessings and con-cern for safety and the betterment of the envi-ronment through various Corporate Social Re-sponsibility activities.

Red Cross Million Volunteer Run

Cherubin Rubber Corporation is certified by the International Organization for Standard-ization for Quality Management System (ISO 9001:2008). It is also proud to have earned the Superbrand status (Volume IX) as a Seal of Ex-cellence in the Industry.

HiSToRyThe company started as a backyard industry with family members (Lee-Barranda) as its incorpo-rators. It started in Malabon, on an old rented warehouse with a small cubicle serving as the laboratory. After several years, CRC transferred to Grace Park, Caloocan, to have the capacity for increased production. The first seven years of the company's operation was filled with hardships and sacrifices, but passion and faith motivated the family and its employees to persevere.

In 1998, CRC transferred to its new site in Meycauayan City, Bulacan to again cope with the increasing demand for the product and to be better fit in competing globally. CRC then ac-quired automated machines despite the econom-ic crisis that plagued the country at that time. The company grew slowly but surely. In 2007, CRC expanded its operations with a second plant located opposite its first one to further cater the increasing demand of the product in the country.

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THiNGS yoU DiDN’T KNoW ABoUT CHERUBiN RUBBER CoRPoRATioN

CRC is the first exclusive rubber balloon manufacturing company in the PHCRC conducts training and/or semi-nars on the balloon business free for aspiring entrepreneursCRC is a partner of various non-gov-ernment organizations like PRC, and its supports various community proj-ects through donations to schools and other institutions as part of the Corpo-rate Social Responsibility.

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THE PRoDUCTCherubin Rubber Corporation offers a wide variety of balloon color and sizes fit for all oc-casions. The variety includes size 5, 10, and 16 (numbers correspond to the balloon's size in inches when inflated), hearth-shaped, long, and multi-colored. The balloons are available in red, pink, orange, yellow, dark green, light green, dark blue, light blue, purple, and white for both regular and transparent shades.

Size 10 balloons are the balloons regularly seen during parties, placed on sticks or on a string. Size 5 balloons are commonly used in balloon centerpiece or floor balloons to spur up parties. Size 16 balloons or mother bal-loons are used on balloon bursting events. Heart Shaped balloons are perfect alterna-tive for flowers during Valentines Day. Long balloons are used in sporting events and in balloon crafting to make animals, flowers, and the likes. Multi-colored balloons are balloons that are unique because of its vi-brant appearance. The innovative approach-es toward new product lines are geared to development of the marketplace and con-sumer preference. The product are not just the balloons, but also the employment gen-eration we serve to the budding entrepre-neurs who are our partners.

Balloons are packed in hundreds (100s) and fifties (50s), and can be on solid (single color per bag) or in assorted colors. Cherubin bal-loons have been the preferred brand for bal-loon decorations, balloon arc and pillars and table centerpieces.

An important feature of Cherubin balloons is it can be used for both indoor and outdoor events, with its quality and durability allowing it to last for several days.

Corporate Social Responsibility

RECENT DEVEloPMENTSCherubin Rubber Corporation, with the con-tinuous blessing of the Lord, was able to renew its bond with two premiere achieve-ments. After being included in the 7th and 8th Volume of Superbrands, CRC was awarded its third certificate after landing on Super-brands Volume IX last December 9, 2015. The company is also under an ISO 9001:2008 Quality Management System Certification from Certification International Philippines (CIP) up to December 2016, its second term of the said award.

PRoMoTioNCherubin Rubber Corporation's advertising campaign is implemented on multiple plat-forms - television, newspapers, magazines, and the internet. In addition, flyers, streamers and tarps are also distributed and placed all over the country. Our customers also proudly carry them as their tool of proudly proclaiming that they are using quality balloons from Cherubin Rub-ber Corporation. We also have our own website and social media campaign.

Cherubin Rubber Corporation regularly con-ducts a seminar entitled "Learn the business and Basic training for Balloon craft for FREE" to aspire entrepreneurs who would like to start a balloon business. Basic balloon decorations, guide, and start-up procedures are taught during the seminar.

BRAND VAlUESCherubin Rubber Corporation has always been known for producing premium quality balloons and for maintaining a harmonious relationship with its stakeholders (custom-ers, suppliers, and employees). Cherubin balloons, together with its logo of a Smiling Angel, has become a household name when talking about balloons. The values of hu-mility, unity, belief, excellence, and social responsibility form the foundation of the company's management philosophy. CRC, through its balloons, will continue to aim to bring joy and light, and be the centerpiece of every party. We are, after all, a Superbrand.