ATUL PATANKAR[ASUG INSTALLATION MEMBER MEMBER SINCE: 2000
LINDA WILSON[ASUG INSTALLATION MEMBER MEMBER SINCE: 1999
JUERGEN LINDNER[SAP POINT OF CONTACT MEMBER SINCE: 1998
Enterprise Architecture –
What Is It and How You Use It To Transform
Your Business decisions?
Cheryl Mascaro, Intel Corporation
[
5/16/200
8
Legal Notices
This presentation is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
BunnyPeople, Celeron, Celeron Inside, Centrino, Centrino logo, Core Inside, FlashFile, i960, InstantIP, Intel, Intel logo, Intel386, Intel486, Intel740, IntelDX2, IntelDX4, IntelSX2, Intel Core, Intel Inside, Intel Inside logo, Intel. Leap ahead., Intel. Leap ahead. logo, Intel NetBurst, Intel NetMerge, Intel NetStructure, Intel SingleDriver, Intel SpeedStep, Intel StrataFlash, Intel Viiv, Intel vPro, Intel XScale, IPLink, Itanium, Itanium Inside, MCS, MMX, Oplus, OverDrive, PDCharm, Pentium, Pentium Inside, skoool, Sound Mark, The Journey Inside, VTune, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
*Other names and brands may be claimed as the property of others.
Copyright © 2007, Intel Corporation. All rights reserved.Last Updated: Aug 28, 2006
[ Introduction
Enterprise Architect with a primary responsibility for Business Process Management CapabilitiesWorking directly with SAP on their BPM solution (Galaxy)Lead architect for BPM and SOA alignmentDriving definition of Conceptual Business Architecture – trying to find commonality and differences between BPM and Biz Architecture
[
5/16/200
8
Presentation Content
How Enterprise Architecture (Business Architecture) can guide your IT goals and investment / disinvestment decisions
Overview of the key strategic work products, in particular, the Enterprise Capability Framework
Using Frameworks to organize and manage your Enterprise Architecture artifacts. Building the Business Reference Architecture
How to prepare for the definition of services in readiness for BPM(s) tools in the future
[
5/16/2008
Strategic Planning, the next frontier
““How do we make investment How do we make investment tradetrade--offs?offs?””
““Does ITDoes IT’’s roadmap align to Intels roadmap align to Intel’’s, s, how do I know?how do I know?””
““What strategy guides our decision making?What strategy guides our decision making?””
““Are the IT investments aligned to IntelAre the IT investments aligned to Intel’’s s needs?needs?””
““How does IT fuel IntelHow does IT fuel Intel’’s s growth?growth?””
Note: Typical QuestionsNote: Typical Questions
[
5/16/200
8
Laying the Foundation
[
5/16/200
8
Enterprise Capability Data Cross Enterprise
Infrastructure User Experience Management
FrameworksFrameworksKey Reference PointsKey Reference Points
EmployeeProductivity
CapabilityUsability
Source: Martin Curley, Intel / National University of Ireland
[
5/16/200
8
Strategic Planning
Sourcing
Financing
Human Capital
Information Systems
Land, Construction, and Facilities
Legal
Market Segment Assessment (MSA)
Tech Opportunity Assessment (TOA) SLRP PSD PLBP Plan/POR
Technology Definition
Strategic Architecture Definition
Platform/Ingredient Lifecycle
Front End/Back EndLifecycle
Pre-Silicon Validation
Post-Silicon Validation
External Design Collateral Management
Finished Goods Order Management
Finished Goods Inventory Management
Order Fulfillment and Logistics
Invoicing
Accounts Receivable and Collections
Post Sales Support
Issue Management
Prod Scheduling(Game Planning) Technology Development
Wafer Fabrication Factory Equipment Procurement
Assembly Prototyping
Test Performance Monitoring
WIP Inventory Management Outsource Manufacturing
Brand Strategy Channel Management/Reseller
Product Marketing and Roadmap
Customer Account Management
Campaigning Pricing
Ecosystem Enabling Sales Solutions
Product Planning Design Win Opportunity Management
Contracting
Order Tracking
Design In
Sales Compensation Management
Demand Planning
Capacity Planning (LRP)
Production and Supply Planning
Materials Sourcing Design and Strategy
MRP
Supplier Sourcing and Selection
Direct Procurement Execution
Indirect Procurement Management
Indirect Procurement Execution Indirect Factory Materials Contingent
Workforce Management
Investment and Capital Management Budgeting and Reporting Fixed Asset
AccountingAccounting Controls and
Compliance Treasury Accounts Payable
Recruit and Hire Leadership/Workforce Engagement
Talent/Workforce Management
Core Services and Employee Retention Learning and Development Workforce Profile
Management
Plan and Organize
Acquire and Implement Deliver and Support Monitor and
Evaluate
Facilities and Asset Planning Construction Management Facilities Operations EHS Compliance Physical Security
and Mitigation
General Counsel IP Management Competition and Litigation OEM Contracting Privilege and Privacy Corporate Affairs
Order-to-CashManufacturingSC PlanningOpp.-to-OrderMarket-to-OppDesign
Enterprise Capability Framework (ECF)Example Only
[
5/16/200
8
Assign Importance and Analyze Health
DifferentiatorDirectly interact with an end Intel customer and separate Intel in the marketplace
CompetitiveMust be industry average, but diminishing returns beyond that point
BaseMinimum functionality to operate but not much more
3 Priority Levels
Capability Health based on business processes, data, and applications
LowLow MediumMedium HighHigh
Inefficient
Lose competitive position
High Business Risk
OPTIMAL
OPTIMAL
Inefficient
Low ROI
Low ROI
OPTIMAL
[
5/16/200
8
Strategic PlanningMarket Segment
Assessment (MSA)Tech Opportunity
Assessment (TOA) SLRP PSD PLBP Plan/POR
Technology Definition
Strategic Architecture Definition
Platform/Ingredient Lifecycle
Front End/Back EndLifecycle
Pre-Silicon Validation
Post-Silicon Validation
External Design Collateral Management
Sourcing
Financing
Human Capital
Information Systems
Land, Construction, and Facilities
Legal
Finished Goods Order Management
Finished Goods Inventory Management
Order Fulfillment and Logistics
Invoicing
Accounts Receivable and Collections
Post Sales Support
Issue Management
Prod Scheduling(Game Planning) Technology Development
Wafer Fabrication Factory Equipment Procurement
Assembly Prototyping
Test Performance Monitoring
WIP Inventory Management Outsource Manufacturing
Brand Strategy Channel Management/Reseller
Product Marketing and Roadmap
Customer Account Management
Campaigning Pricing
Ecosystem Enabling Sales Solutions
Product Planning Design Win Opportunity Management
Contracting
Order Tracking
Design In
Sales Compensation Management
Demand Planning
Capacity Planning (LRP)
Production and Supply Planning
Materials Sourcing Design and Strategy
MRP
Supplier Sourcing and Selection
Direct Procurement Execution
Indirect Procurement Management
Indirect Procurement Execution Indirect Factory Materials Contingent
Workforce Management
Investment and Capital Management Budgeting and Reporting Fixed Asset
AccountingAccounting Controls and
Compliance Treasury Accounts Payable
Recruit and Hire Leadership/Workforce Engagement
Talent/Workforce Management
Core Services and Employee Retention Learning and Development Workforce Profile
Management
Plan and Organize
Acquire and Implement Deliver and Support Monitor and
Evaluate
Facilities and Asset Planning Construction Management Facilities Operations EHS Compliance Physical Security
and Mitigation
General Counsel IP Management Competition and Litigation OEM Contracting Privilege and Privacy Corporate Affairs
Order-to-CashManufacturingSC PlanningOpp.-to-OrderMarket-to-OppDesign
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
ECF - Assign Importance Example Only
[
5/16/200
8
Strategic Planning
Sourcing
Financing
Human Capital
Information Systems
Land, Construction, and Facilities
Legal
Order-to-CashManufacturingSC PlanningOpp.-to-OrderMarket-to-OppDesign
C
ECF – Assess Health
EXAMPLE (sample data)
Assembly
Privilege and Privacy
Tech Opportunity Assessment (TOA) SLRP PSD Plan/POR
Technology Definition
Platform/Ingredient Lifecycle
Pre-Silicon Validation
Finished Goods Inventory Management
Invoicing
Prod Scheduling(Game Planning) Technology Development
Factory Equipment Procurement
Prototyping
Performance Monitoring
WIP Inventory Management Outsource Manufacturing
Brand Strategy Channel Management/Reseller
Campaigning Pricing
Sales Solutions
Design Win
Contracting
Order Tracking
Design In
Capacity Planning (LRP)
Materials Sourcing Design and Strategy
Supplier Sourcing and Selection
Indirect Procurement Execution Indirect Factory Materials
Budgeting and Reporting Fixed Asset Accounting Accounts Payable
Recruit and Hire Core Services and Employee Retention Learning and Development
Acquire and Implement Deliver and Support
Construction Management Facilities Operations
General Counsel IP Management Corporate Affairs
MEDIUM
Finished Goods Order Management
Order Fulfillment and Logistics
Accounts Receivable and Collections
Post Sales Support
Issue Management
Product Marketing and Roadmap
Ecosystem Enabling
Product Planning Demand Planning
Production and Supply Planning
MRP
Direct Procurement Execution
Contingent Workforce Management
Accounting Controls and Compliance
Leadership/Workforce Engagement
Workforce Profile Management
Monitor and Evaluate
EHS Compliance
Competition and Litigation
LOW
Market Segment Assessment (MSA) PLBP
Strategic Architecture Definition
Front End/Back EndLifecycle
Post-Silicon Validation
External Design Collateral Management
Wafer Fabrication
Test
Customer Account Management
Opportunity Management
Sales Compensation Management
Indirect Procurement Management
Investment and Capital Management Treasury
Talent/Workforce Management
Plan and Organize
Facilities and Asset Planning
Physical Security and Mitigation
OEM Contracting
HIGH
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
CC
C
C
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
CC
C
C
C
C
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
C
C
C
C
C
C
C
C
C
CC
Investments in a differentiator, resulting
in a healthy process
A differentiator which has poorHealth; investment needed
A competitive capabilitywhich may be over invested
C
Example Only
[
5/16/200
8
Strategic Planning
Sourcing
Financing
Human Capital
Information Systems
Land, Construction, and Facilities
Legal
Order-to-CashManufacturingSC PlanningOpp.-to-OrderMarket-to-OppDesign
C
ECF – What are you investing in?
Assembly
Privilege and Privacy
Tech Opportunity Assessment (TOA) SLRP PSD Plan/POR
Technology Definition
Platform/Ingredient Lifecycle
Pre-Silicon Validation
Finished Goods Inventory Management
Invoicing
Prod Scheduling(Game Planning) Technology Development
Factory Equipment Procurement
Prototyping
Performance Monitoring
WIP Inventory Management Outsource Manufacturing
Brand Strategy Channel Management/Reseller
Campaigning Pricing
Sales Solutions
Design Win
Contracting
Order Tracking
Design In
Capacity Planning (LRP)
Materials Sourcing Design and Strategy
Supplier Sourcing and Selection
Indirect Procurement Execution Indirect Factory Materials
Budgeting and Reporting Fixed Asset Accounting Accounts Payable
Recruit and Hire Core Services and Employee Retention Learning and Development
Acquire and Implement Deliver and Support
Construction Management Facilities Operations
General Counsel IP Management Corporate Affairs
Finished Goods Order Management
Order Fulfillment and Logistics
Accounts Receivable and Collections
Post Sales Support
Issue Management
Product Marketing and Roadmap
Ecosystem Enabling
Product Planning Demand Planning
Production and Supply Planning
MRP
Direct Procurement Execution
Contingent Workforce Management
Accounting Controls and Compliance
Leadership/Workforce Engagement
Workforce Profile Management
Monitor and Evaluate
EHS Compliance
Competition and Litigation
Market Segment Assessment (MSA) PLBP
Strategic Architecture Definition
Front End/Back EndLifecycle
Post-Silicon Validation
External Design Collateral Management
Wafer Fabrication
Test
Customer Account Management
Opportunity Management
Sales Compensation Management
Indirect Procurement Management
Investment and Capital Management Treasury
Talent/Workforce Management
Plan and Organize
Facilities and Asset Planning
Physical Security and Mitigation
OEM Contracting
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
CC
C
C
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
D
CC
C
C
C
C
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
B
C
C
C
C
C
C
C
C
C
CC
C
$$$
$$$
$
$$
$Example Only
[ Strategy Planning
IT align with corporate planning initiatesInsure integrated process from top to bottomAssign Lead Architects for each Level 1 area to conduct Capability Health AssessmentRun this entire cycle each year for Plan Process (Funding)
Strategic Mission and vision3 year planning horizonUpdates aligned to strategic business shiftsHealth AssessmentRoadmap Alignment – Fund Decisions
Strategic PlanningMarket Segment
Assessment (MSA)Tech Opportunity
Assessment (TOA) SLRP PSD PLBP Plan/POR
Example Only
[
5/16/200
8
Success looks like…
“Pull” vs. “Push” of your architectural assetsUnsolicited requests to get with you to update your frameworks and analysisCIO references key Enterprise Architecture Frameworks in his keynote address at Intel Developer ForumVice Presidents and General Managers favorably referencing these frameworks and analysis tools in internal blogs and podcastsYour finance guy not only knowing what you do, but, asking for the latest and greatest so we can keep tabs on plan of record.
[
5/16/200
8
Build the Reference Architecture – Prepare for identification of Business Services
[ Start to decompose
Fine the Capabilities that are included in your Value Chain/Value Streams
[
5/16/200
8
Strategic Planning
Sourcing
Financing
Human Capital
Information Systems
Land, Construction, and Facilities
Legal
Market Segment Assessment (MSA)
Tech Opportunity Assessment (TOA) SLRP PSD PLBP Plan/POR
Technology Definition
Strategic Architecture Definition
Platform/Ingredient Lifecycle
Front End/Back EndLifecycle
Pre-Silicon Validation
Post-Silicon Validation
External Design Collateral Management
Finished Goods Order Management
Finished Goods Inventory Management
Order Fulfillment and Logistics
Invoicing
Accounts Receivable and Collections
Post Sales Support
Issue Management
Prod Scheduling(Game Planning) Technology Development
Wafer Fabrication Factory Equipment Procurement
Assembly Prototyping
Test Performance Monitoring
WIP Inventory Management Outsource Manufacturing
Brand Strategy Channel Management/Reseller
Product Marketing and Roadmap
Customer Account Management
Campaigning Pricing
Ecosystem Enabling Sales Solutions
Product Planning Design Win Opportunity Management
Contracting
Order Tracking
Design In
Sales Compensation Management
Demand Planning
Capacity Planning (LRP)
Production and Supply Planning
Materials Sourcing Design and Strategy
MRP
Supplier Sourcing and Selection
Direct Procurement Execution
Indirect Procurement Management
Indirect Procurement Execution Indirect Factory Materials Contingent
Workforce Management
Investment and Capital Management Budgeting and Reporting Fixed Asset
AccountingAccounting Controls and
Compliance Treasury Accounts Payable
Recruit and Hire Leadership/Workforce Engagement
Talent/Workforce Management
Core Services and Employee Retention Learning and Development Workforce Profile
Management
Plan and Organize
Acquire and Implement Deliver and Support Monitor and
Evaluate
Facilities and Asset Planning Construction Management Facilities Operations EHS Compliance Physical Security
and Mitigation
General Counsel IP Management Competition and Litigation OEM Contracting Privilege and Privacy Corporate Affairs
Order-to-CashManufacturingSC PlanningOpp.-to-OrderMarket-to-OppDesign
Enterprise Capability Framework (ECF)
Capacity Planning (LRP)
Example Only
[
18
Sourcing
Supplier Sourcing & Selection
Direct Procurement
Execution
Indirect Procurement
Planning
Indirect Procurement
Execution
Indirect Factory Materials
Contingent Workforce
Mgmt
Create Purchase Order
Create Warranty
Purchase Order
Create Repair Purchase Order
Create Exchange
Purchase Order
Create Purchase Order
Create Consignment
Purchase order
Create Warranty
Purchase Order
Capabilities
Process Variants
Same Variant
Same Capability
[
19
Sourcing
Supplier Sourcing & Selection
Direct Procurement
Execution
Indirect Procurement
Planning
Indirect Procurement
Execution
Indirect Factory Materials
Contingent Workforce
Mgmt
Create BOM
Create Material Master
Create BOM Component
Create Engineering
BOM
Create BOM
Create Equipment
Create Assembly
Manufacturing
Factory Equipment Procurement
Capabilities
Process Variants
Same variant as Create Material
Master
Same Variant
Same Capability
[
5/16/200
8
Finally
Once your have your Level 2 capabilities defined correctly:
Identify the set that make up your Value Chain/StreamBegin to decompose the “Most Mature Process” (MMP)Work to Minimize Variations
Now you are positioned to:Develop reference Business Architecture/Model that is foundation to all your future projects – greatly reduces time to market for your projectsIdentify Business Services (candidate SOA)Conduct Health Assessments for to identify candidate improvement areas
[
[
[
Thank you for participating.
SESSION CODE: INSERT SESSION CODE
Please remember to complete and return your evaluation form following this session.
For ongoing education on this area of focus, visit the Year-Round Community page at www.asug.com/yrc
[ Our IT Operations
Intel’s IT employees: 5,500IT sites: 66 in 28 countries
Who do we support?Employees: 86,500Sites: 146Countries and regions: 60
Profile: Intel's IT Operations
Data centers: 117*Manufacturing computing: 29Regional and small site: 27Enterprise: 2General purpose: 52High density: 7
810,000 LAN nodes
6,300 wireless access points
1,996 terabytes of WAN traffic per month
80,000 instant messaging users
143 million e-mail messages per month
122,000 e-mail mail boxes
989 terabytes backup data stored per month*Down from 136 at the end of 2006
[
5/16/200
8
Current state of Enterprise Architecture at Intel
Enterprise Architecture reports to the CIOLines between architectural domains (Business, Data, Applications, Technology) blurringKey themes:
EA as a practice, not a programSimplificationReuseArchitecture governance: friend not foeBusiness strategy drivenCross-enterprise integration