Date post: | 06-Sep-2014 |
Category: |
Business |
Upload: | chester-county-marketing-group |
View: | 642 times |
Download: | 9 times |
Using Instagram, Pinterest and Video for Small Business
www.ChescoMarketing.com 4/23/2013
22#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Connect with Us• Presos– Instagram – Douglas Scott– Pinterest – Jeff Tincher– Video/YouTube – Carla
Wilson
• General Discussion (if time)
• Wrap Up
Welcome
www.Facebook.com/ChescoMG
www.twitter.com/ChescoMarketing
linkd.in/ChescoLI
http://eepurl.com/tE1of
33#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Instagram for Business
Presented By:Douglas P. ScottMarketing Manger, Scott Honda
44#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Hello my name is #DouglasPScott
55#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Instagram Intro
• Mobile Photo Sharing App
• Started Oct. 2011
• Over 100 Million Users
• Owned by Facebook (4/12)
66#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Instagram for Business
• Branding• Fun• Customer
Interactions• Sales• Social
Connectivity• Tips & Tricks
77#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Branding
• Hashtags• Charity• Giveaways • Contests
88#ChescoMG @ChescoMarketing www.ChescoMarketing.com
hashtags
• Using #hashtags is a great way to connect images and thus connect customers to your product
• There is no limit to the way you can use a #hashtag– products, people, events,
holidays, weather...–#scondaPen
#scottlicenseplate
99#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Charity
• Most businesses contribute to many amazing causes that no one knows about.
• IG is an easy way to let folks know the good that you do.
1010#ChescoMG @ChescoMarketing www.ChescoMarketing.com
giveaways
• I like to reward folks who are good participants with some SWAG
• So I snap a pic before I mail it out to remind others that they too could have all of these fabulous prizes ;)
1111#ChescoMG @ChescoMarketing www.ChescoMarketing.com
contests
• Silly example of a contest
• Had the highest response of anything on Facebook that wasn’t promoted
• You can do Photo Contests as well
1212#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Customer Interactions
1313#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Fun
• Even Carla played along with my #ScondaPen fun!
1414#ChescoMG @ChescoMarketing www.ChescoMarketing.com
InstaSale
• InstaSale• Great ROI• Shows
trust• They
spread the word for free
1515#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• If you have an IG account it should get maximum visibility– Facebook– Twitter– Tumblr– Flickr– Foursquare
Social Sharing
1616#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Social Sharing: Foursquare
1717#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Social Sharing: Facebook & Twitter
1818#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Track your Account
• Hashtags = Likes• Instacanvas• Instaport• Photo Editors
Statigram
Tips & Tricks
1919#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Instasnob
• Use apps to track likes, followers, unfollowers, ghost followers–My Followers– GramPro– Followers+– Statigram
Instagram Alternatives- EyeEm- Streamzoo
2020#ChescoMG @ChescoMarketing www.ChescoMarketing.com
hashtags = Likes
• 30 hashtags allowed per post
• Leave tags up 20 minutes, delete, add new batch
• Save tags in “NOTES” and copy & paste
• Guaranteed 50+ more likes
• Use app “TagsForLikes”
2121#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Instacanvas
• Instacanvas– sell your art (more
like buy your own art)
– Hang them in your business
– Reasonable Prices
2222#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Back up all your photos that reside on Instagram
• Fast, Free, Easy
Instaport.me
2323#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Take a minute & make your photos pop with a photo editor
• Level, Center Focus, amp Color, add Lighting FX
• Add text, Group images, have fun!
Make your photos Pop
24#ChescoMG @ChescoMarketing www.ChescoMarketing.com
For your Business
Presented By:Jeff TincherOwner, 610Digital.com & Founder of Chester County Marketing Group
2525#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• “Pinterest is a tool for collecting and organizing things you love.”
• People create “boards” such as a wishlist, food, fashion, trips, etc.
• Businesses can create boards for events, products, employees, etc.
Overview of Pinterest
2626#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Pinterest is quickly catching up to Twitter, with 15% of adult U.S. Internet users (16% on Twitter).
• Pinterest has almost 25 million monthly unique visitors.
• Pins (posts) have a longer “shelf life” -- Pinterest pins have a half life over one week, compared to Twitter’s 5-13 minutes and Facebook’s 1-2 hours.
Pinterest is (still) Hot!
Source: Pew Internet & American Life Project (PewInternet.org)
2727#ChescoMG @ChescoMarketing www.ChescoMarketing.com
– Account verification – the check box on your bio.
– Access to special “Pin It” button and other widgets
– Pinterest Insights (new!)– Go to: https://pinterest.com/business/create/
Business Page Benefits
verified
2828#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Original content works best!• Videos• Infographics• Checklists• Marketing Campaigns/Contests• Do these things for Pinterest ROI:
– Link back to your website or blog– Link to your opt-in page– Link to a contest page– Link to your product page– Link to your YouTube channel
(videos work AND are effective!)
What to Pin?
2929#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Pin Ideas
Use Videos Customers using your
product & testimonials How-to videos Fun videos Behind-the-scenes videos Training videos
3030#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Infographics Taking valuable information
and making it visual! Provide value and build your
company as an expert who shares great resources & info
Pin Ideas
3131#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Checklists People LOVE checklists Make the info useful for your
customers and community Link to full checklist on
website
Pin Ideas
3232#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Use images with text overlay to get your message seen!
• Vary your messaging and always link back to your website or blog
• Example of campaign by Veria Living
Run a Campaign
3333#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Have clever/witty captions.• Use keywords and links (they get
hyperlinked).• Pins with prices get 36% MORE likes!• Board Descriptions
– helps viewers know what board is about AND search. Up to 160 characters.
• Pin Descriptions –– text is used to help people understand the image and for search.
#hashtags used to be used to help with search, no longer the case
Pinterest Tips
3434#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Only for Verified Accounts & on the NEW look
• Limited Data (currently, more coming soon)
• Use data to tailor your website and Boards
• Reports on:– Site Metrics
• Pins and Pinners by day• Repins and Repinners by day• Impressions and Reach by day• Clicks and Visitors by day
– Most Recent– Most Repinned– Most Clicked
Pinterest Analytics
35#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Using Video to Promote Your Business
Presented By:Carla WilsonOwner, Wilson Media Services
3636#ChescoMG @ChescoMarketing www.ChescoMarketing.com
72 hours of video are uploaded to YouTube every
m i n u t e
* http://www.youtube.com/t/press_statistics
3 hours of video are uploaded per minute via mobile devices
YouTube Statistics
3737#ChescoMG @ChescoMarketing www.ChescoMarketing.com
4
YouTube Statistics
3838#ChescoMG @ChescoMarketing www.ChescoMarketing.com
YouTube Statistics
39#ChescoMG @ChescoMarketing www.ChescoMarketing.com
YouTube Statistics
39
4040#ChescoMG @ChescoMarketing www.ChescoMarketing.com
worldwide searches per month on Google*
100,000,000,000
*According to Search Engine Land
•Good “Google juice”
•Websites with video and other digital content get ranked higher
Why Use Video?
4141
*According to HubSpot
than traditional outbound marketing
Inbound marketing costs
61% L E S S
Why?
#ChescoMG @ChescoMarketing www.ChescoMarketing.com
4242#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Live motion video
• Promo or product demo
• Video podcast
• A webinar recording
• Screen-capture
• Livestream an event
Types of Video
4343#ChescoMG @ChescoMarketing www.ChescoMarketing.com
• Web camera
• Smartphone
• Video camera
• PowerPoint 2010– Save As .WMV
• Animoto or ProShow
• Google+ Hangouts on Air
• Jing
How?
Capturing Video
4444#ChescoMG @ChescoMarketing www.ChescoMarketing.com
Benefits of YouTube
• 61% B2B marketers that use YouTube• 800 million unique users
• Benefits and Uses– Provides 360° degree product view & support.– Entertains and teaches.– Spotlight your brand.– Helps search optimization.– Entertains viewers.– Engages users.– Extends events.
#ChescoMG @ChescoMarketing www.ChescoMarketing.com
45
Contact Us and Join the Group
• Schedule of Workshops/Seminars/Monthly Meetings
• Past Presentations in Slide Library
• More content being developed
Suggestions and [email protected]
Facebook: www.Facebook.com/ChescoMG
Twitter: www.twitter.com/ChescoMarketing
LinkedIn Group: http://linkd.in/ChescoLI
Email List: http://eepurl.com/tE1of
www.ChescoMarketing.com