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• Product line
• Effectiveness
• NATRUE
• Ingredients
• Products
BLACK FOREST pure Content of product training
28.01.2014 2
• Product line
• Effectiveness
• NATRUE
• Ingredients
• Products
BLACK FOREST pure Content of product training
28.01.2014 3
• Naturalness in its purest element.
• Anti-Aging Booster in its most powerful way
• Professional system care
• Made in Germany
• Naturalness and Power-Anti-Aging combined in one skin
care. With immediate effect!
• Natural cosmetics at the highest level
• Innovative high-tech active agents for maximal anti-
aging effect
• Effective Anti-Aging care line with long lasting effect
• Natural basis skin care line
Product line BLACK FOREST pure
28.01.2014 4
Requirements
• Natural cosmetic
• Origin from the Black Forest
• Bio trend
• Sustainability
Type of consumer
• Lifestyles
of
Health and
Sustainability
• Women
• Very conscious lifestyle
• Purchasing power
• Strong Anti-Aging skin care
Product line The beginning
28.01.2014 5
• Innovative active agent: crocus extract,
awarded with three innovation prices
• Includes natural mineral water with pure origin of
the Black Forest
• Intensive moisture booster
• Immediate visible, maximum anti-aging-effect
• Natural cosmetic with NATRUE-Certification
Product line Uniqueness of the skin care
28.01.2014 6
• Product line
• Effectiveness
• NATRUE
• Ingredients
• Products
BLACK FOREST pure Content of product training
28.01.2014 7
After just 28 days:
• Up to 6.000 % more
moisture in the skin
• 115 % more collagen in the dermis
• 25 % more elastin in the dermis
• 12 % firmer & smoother skin
Effectiveness Measured effects
With immediate effect:
• After15 minutes up to 16 %
less wrinkle depth!
28.01.2014 8
Up to 6.000 % more moisture
Effectiveness Clinically proved after just 28 days
Before After
28.01.2014 9
Up to 16 % less wrinkle depth
Effectiveness clinically proved after 15 minutes
Before After
28.01.2014 10
• Dermis = deep dermal layer:
Deep wrinkles occur here, which
are visible in our skin
• Dermatological studies: For the first time proved in an
invasive in-vivo-test
• Two-photon-microscope:
can measure up to 1mm deep into
the skin
Effectiveness In the dermis
28.01.2014 11
12 µm 24 µm 48 µm
Verum
Placebo
(Stratum Corneum) (Stratum Spinosum) Dermis-Epidermis- connection
Wrinkle
reduction
Verum Verum
Placebo Placebo Placebo
Wrinkles =
dark holes,
similar to
cracks
Elastin fibre
Collagen
The skin will be capture by a special microscope and dyed in green.
Effectiveness In der Dermis
28.01.2014 12
• Product line
• Effectiveness
• NATRUE
• Ingredients
• Products
BLACK FOREST pure Content of product training
28.01.2014 13
• Free from synthetic fragrances, colors or
preserving agents
• Free from mineral oil derived products
• Free from Paraffin and PEG
• Free from irradiated ingredients
• Free from genetically modified raw materials
• Free from animal ingredients
• Flavored with a mixture from natural and
essential oils
• The used natural oils are from organic farming
NATRUE seal Certified natural cosmetic
28.01.2014 14
• Plant-based emulsifiers are used
• The skin-compatibility is tested and confirmed
dermalogically
• No animal experiments are realized on the
BLACK FOREST pure line
• All BLACK FOREST pure products are vegan
• We look about the strict NATRUE-guidance for
natural cosmetics and the high standards in
German development laboratories
• We develop and produce all products in
Germany
NATRUE seal Certified natural cosmetic
28.01.2014 15
NATRUE Siegel Made in Ortenau / Baden
Quality control and laboratory
Product development and production
Dr. med. Werner Voss
Close Cooperation with
dermatological institutes and
research laboratories, e. g.
Derma-test GmbH.
Cooperation with
leading research-laboratories,
e.g. with Mibelle Biochemistry.
Dr. Fred Zülli
28.01.2014 16
• Product line
• Effectiveness
• NATRUE
• Ingredients
• Products
BLACK FOREST pure Content of product training
28.01.2014 17
Awarded 3 innovation prices
Acts in the deep dermal layer - dermis:
• Intelligent cell communication
• Stimulates the production of
collagen % elastin in the deep
dermal layer
Ingredients Crocus Chrysanthus Bulb Extract
28.01.2014 18
Coast plant of tidelands
Engl. Glasswort
• Rich in iodine, potassium & sodium
• Opens Aquaporin channels of the
skin
• Intelligent storage of moisture like
a sponge
• Stores moisture in the skin
Ingredients Salicornia
28.01.2014 20
A net for our skin
By sugar molecule connections:
• Takes moisture out of the air
• Stores this moisture on and in the
skin
• Avoids evaporation of moisture
Ingredients Marine plankton
28.01.2014 21
From certified organic cultivation
• Best quality
• Only from initial pressing of
smooth cold-press process
Ingredients Intensively caring & nourishing oils
28.01.2014 22
Beauty from inside and outside
• Spring at the depth of 212 meters
• Transition from bedrock to lime
free sandstone layers
• Rich in valuable minerals
Ingredients Mineral water from Schwarzwald-Sprudel
28.01.2014 23
• Product line
• Effectiveness
• NATRUE
• Ingredients
• Products
BLACK FOREST pure Content of product training
28.01.2014 24
Products Product overview
• 24h Cream
• Intensive Serum
• Eye cream
• Moisture Mask
• Cleansing milk
• Facial tonic
• Body lotion
• Hand balm
28.01.2014 25
Products Skin care process
Cleansing milk
Facial Tonic
Intensive Serum
24h Cream Eye cream
28.01.2014 26
The door to your skin…
Gentle & thorough cleaning:
• Removes lipid and water soluble dirt
• Removes eye make-up
• Extra shot mineral water from
Schwarzwald-Sprudel
• Without feeling of tension
• Natural ingredients
• PH-neutral
C14313 – 120 ml
Products Cleansing milk
28.01.2014 27
Products Cleansing milk
Mineral water from Schwarzwald-Sprudel
Argan oil
Almond oil
Olive oil
Sunflower oil
Lavender oil
Vitamin E
Sugar beet extract
28.01.2014 28
Application
• Face & neck
• In the morning & evening
• Before facial toner
• In circular motions on dry skin
• Lightly wet the hands & work into a
mild lather
• Remove with water or a wet cotton
wool pad
Remove eye make-up:
• Put milk on a wet cotton wool pad
• Gently remove
Selling points
• Deep pore & gentle cleansing
• Simultaneous care by oils
• Prevents the skin from drying out
• Removes fat-soluble and
water-soluble dirtiness
• Clear and fresh complexion
• Provides moisture
• Suitable for all skin types
• Removes eye make-up
Products Cleansing milk
28.01.2014 29
In line with your skin…
Gentle & intensive moisturising
cleaning:
• Perfect preparation for subsequent
skincare
• Extra shot mineral water from
Schwarzwald-Sprudel
• Deep pore cleaning
• Removes lime residues
• Without feeling of tension
C14314 – 120 ml
Products Facial tonic
28.01.2014 30
Products Facial tonic
Mineral water from Schwarzwald-Sprudel
Aloe Vera
Lavender oil
Sugar beet extract
28.01.2014 31
Application
• Face & neck
• In the morning & evening
• Smooth with cotton wool pad over
your face and neck
Tip – boost of freshness.:
• Dribble a bit on your décolleté
Selling points
• Removes chlorine and lime residues
• Removes cleansing milk residue
• Optimised absorption for subsequent
skincare applications
• Refined skin texture
• Soothing
• Aloe Vera for intensive moisture
• Suitable for all skin types
Products Facial tonic
28.01.2014 32
Highlight of our product line…
Clinical study – after just 28 days:
• Up to + 6000 % moisture
• + 115 % collagen in the dermis
• + 25 % elastin in the dermis
• + 12 % firmer and smoother skin
Immediate effect – after 15 minutes:
- 16 % wrinkle depth
C14317 - 30 ml
Products Intensive Serum
6.000 % more
moisture
28.01.2014 33
Products Intensive Serum
Crocus Chrysanthus Bulb Extract
Salicornia
Marine plankton
Mineral water from Schwarzwald-Sprudel
Hyaluronic acid
Sunflower oil
Lavender oil
Vitamin E
28.01.2014 34
Application
• Face, necks & décolleté
• In the morning & evening
• After cleansing
• Before 24h-, day or night cream
• For oily skin without cream
Selling points
• Intensive moisture
• Improved cell cohesion
• Increase of epidermal lipids
• Dermis will be bolstered up
• Repair mechanisms are stimulated
• Skin is tightened & rejuvenates
• Boosts production of collagen &
elastin
• Natural growth factors are stimulated
• Improved tightness & firmness
• Counteracts the ageing process
Products Intensive Serum
28.01.2014 35
Skin care for day & night…
Clinical study – after just 28 days:
• + 115 % collagen in the dermis
• + 25 % elastin in the dermis
• + 12 % firmer and smoother skin
Immediate effect – after 15 minutes:
- 16 % wrinkle depth
C14310 - 50 ml
Products 24h Cream
28.01.2014 36
Products 24h Cream
Crocus Chrysanthus Bulb Extract
Salicornia
Marine plankton
Mineral water from Schwarzwald-Sprudel
Almond oil
Jojoba oil Olive oil
Shea butter
Sunflower oil
Lavender oil
Vitamin E
28.01.2014 37
Application
• Face, neck & décolleté
• Avoid the area around the eyes
• In the morning & evening
• After cleaning
• Massage in
Selling points
• Dermis will be bolstered up
• Repair mechanisms are stimulated
• Skin is tightened & rejuvenates
• Increases the production of collagen
and elastin
• Stimulates the skin natural growth
factors
• Improved tightness
• Counteracts the ageing process
• Improved skin structure
Products 24h Cream
28.01.2014 38
For bright eyes…
Clinical study – after just 28 days:
• + 115 % collagen in the dermis
• + 25 % elastin in the dermis
• + 12 % firmer and smoother skin
Immediate effect – after 15 minutes:
- 16 % wrinkle depth
C14311 – 30 ml
Products Eye cream
28.01.2014 39
Products Eye cream
Crocus Chrysanthus Bulb Extract
Salicornia
Marine plankton
Mineral water from Schwarzwald-Sprudel
Sesame oil
Rose hip oil Argan oil
Shea butter
Sunflower oil
Lavender oil
Vitamin E
28.01.2014 40
Application
• Area around the eyes
• Area around the lips
• In the morning & evening
• Gently pat in
Tip – Mask for your eyes:
• Apply richly
• Let it act for 15 minutes
For puffiness, swelling & dry skin:
• In the morning: BFp eye cream
• In the evening: RMSC eye gel
Selling points
• Tailored to the needs of the eye skin
• For sensitive eye
• Protects against stress and
damaging environmental influences
• Intensive moisture
• New tension and freshness
• Smooth the skin textured
• Minimizes wrinkles caused by dryness
• Dermis will be bolstered up
• Minimizes wrinkles and lines
Products Eye cream
28.01.2014 41
Hydrating Facial Mask with Crocus Extract…
• Intensively moisturises the skin
• Stimulates the skin’s natural growth functions
• Improves the lipid production of the skin
• Calms the skin and gives it a smooth and
supple appearance
• Lines and wrinkles are visibly reduced
Immediate effect – after 15 minutes:
• 16 % wrinkle depth
C14856 – 50 ml
Products Moisture Mask
28.01.2014 42
Products Moisture Mask
Crocus chrysanthus bulb extract
Salicornia Marine Plankton
Mineral water from Schwarzwald-Sprudel
Sesame oil
Rose hip oil
Argan oil Shea butter
Sunflower oil
Lavender oil
Vitamin E
Olive oil
Jojoba oil
Cocoa butter
Sweet Almond Oil
28.01.2014 43
Application
• Face, neck & décolleté
• Avoid the area around the eyes
• Apply after cleaning plenty of mask
• 1 to 2 times a week using enclosed
brush
• Leave the mask on for 15 minutes
• Remove remaining amount by
wiping it off with a tissue or a damp,
warm cotton pad or just massage
into the skin
Selling points
• Intensively moisturises the skin
• Moment of relaxation
• Protects against loss of moisture
• Visible reduction of wrinkles and lines
• Skin can gather new strength with a
nourished and relaxed look
• Improves the lipid production of skin
• Carefully selected oils, nourish and
regenerate the demanding skin
Products Moisture Mask
28.01.2014 44
Highly concentrated power care…
Innovative formulation:
• Up to + 6000 % moisture
• Pure natural cosmetic
C14315 – 200 ml
Products Body lotion
6.000 % more
moisture
28.01.2014 45
Products Body lotion
Crocus Chrysanthus Bulb Extract
Salicornia
Mineral water from Schwarzwald-Sprudel
Almond oil
Sesame oil
Argan oil
Sunflower oil
Lavender oil
Vitamin E
Sugar beet extract
28.01.2014 46
Application
• For complete body
• In the morning and/or evening
• After shower or bath
• After sunbathe as tan extender
Tip – for itching skin:
• Apply richly
• Let absorb
• Afterwards massage in
Selling points
• Intensive moisture
• Improved cell cohesion
• Increase of epidermal lipids
• Intensive skin care
• Keeps the skin supple and soft
• Leaves skin feeling incredibly
beautiful
Products Body lotion
28.01.2014 47
Rich manicure…
• Reduces skin dryness
• Provides moisture
• Stimulates the skin natural growth
factors
• Skin becomes noticeably firmer &
tighter
C14316 – 50 ml
Products Hand balm
28.01.2014 48
Products Hand balm
Crocus Chrysanthus Bulb Extract
Salicornia
Mineral water from Schwarzwald-Sprudel
Olive oil Sunflower oil
Lavender oil
Vitamin E
28.01.2014 49
Application
• Hands
• As necessary
• After any contact with water
• Massage in
Tip – Hand mask:
• Overnight
• Apply it extra rich
• Use cosmetic hand gloves
Selling points
• Intensive care
• Supple & soft skin
• Incredibly beautiful skin feeling
• Tight & firm skin
• Nourishes nails & cuticles
• Protect from brittle nails
Products Hand balm
28.01.2014 50