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Using LinkedIn, Facebook and Twitter in Your Job Search Lynn Hazan, Lynn Hazan & Associates James Heckman, American Marketing Association AMA Career Workshop #1
| Date post: | 15-Jul-2015 |
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Using LinkedIn, Facebook and
Twitter in Your Job Search
Lynn Hazan, Lynn Hazan & Associates
James Heckman, American Marketing Association
AMA Career Workshop #1
"It is not the strongest of the species that survive, not the most intelligent,
but the ones most responsive to change."
Charles Darwin
Web 2.0 Shift in Content
Professional
• Professional pubs• Newspapers• Trade magazines• Business pubs• Reference books• Professional
Associations
Citizen Generated
• Blogs• RSS Feeds
• YouTube
• Wikis• Online Communities
Vs.
What is Your Expertise in a Changing World?
• Who are you?• Strengths & core competencies• Reinvent yourself, your skills• How to get word out about yourself
Networking =
• Human
• Rapport and Relationship
• Person to person
• Lifelong
Key to Networking
• Build lifelong relationships
• Build within/outside companies
• Join professional associations,online social networks
• Build horizontally & vertically
Spheres of Influence -- Individual Contacts
YOUArts/Culture
Listservs
Professional Associations
Social Clubs
Places of Worship
Universities
Attended
Spor
ts a
nd C
l ubs
Com
mun
ity
Org
ani z
ati o
ns
Fill
in y
our
own
grou
p
Fill
in y
our
own
grou
p
Professional Associations
• American Marketing Association• Industry-specific
Charities and causes:• Volunteer and get involved• Continue education
The C’s of Social Media
• Content• Community• Connections• Conversation• Constantly changing
Social Networking Options
Social Network #1
Refresh your
content
regularly
Make Sure You Are Discoverable
• Easy to contact from your LinkedIn page:– Via email address– Link to blog– Phone number
• So that hiring managers AND recruiters can find YOU
Add your
own firm
Invitation to join LinkedIn
Dear Lynn,
I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn.
Thanks, Patricia SorensonPersonalize
your
invitations
Recommendations
Get
recommended
Recommendothers
Join
groups
Professional associations
Create your own group
Create your own
Alumni groups
Join the AMA LinkedIn Group
What I Am Working On
Promote
yourself to
your network
What are you working on?
Keep up with your network
Company Buzz
Searches twitter for posts about your company or other keywords that you
choose
LinkedIn Applications
LinkedIn Applications
My Travel by Tripit
Shows your upcoming trips and notifies you when people in your
network are in your area
LinkedIn Applications
Huddle Workspaces
Get your team working together online. Private workspaces for discussion and document sharing.
LinkedIn Applications
Reading List by AmazonShare what you’re reading with others, and see what other people are reading
Create Content on SlideShare
After posting a presentation, LH&A was featured on SlideShare’s Career frontpage:
An endorsement
from SlideShare
Post a Slidecast
An underutilized resource
Promoteyourself with your resume and portfolio
Add the SlideShare
app to your LinkedIn
page and get more
usage from your
content
How am I doing?
Psst…
Be a LinkedIn spy
Check Out Who’s Viewed Your Profile
Find this on right side of your LinkedIn home page
It’s only visible to you!
Click “See more” for your own mini survey
Ask (and Answer) Questions of Your Network
Social Network #2
Lingo of the Twitter Universe
•Tweet•Follow / Follower•Direct Message•Hashtag: a way to connect messages on the same subject
• Chicago AMA Hashtag: #chiama
Twitter – What’s the Point?
•Broadcast medium•Research tool•News service
In-Depth Twitter Tutorial
• http://www.slideshare.net/chrisabraham/a-practical-guide-to-twittering-for-business
10 Twitter Tools A Social Media Manager Uses
http://phoenix.jobing.com/blog_post.asp?post=19285
Brett Farmiloe’s Twitter Tips
Social Network #3
Lynn’s Personal Facebook Page
Join or createFacebook groups
AMA Fan Page
Allfacebook.com
Blog on news, analysis and insight related to
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Networking & Social Media
= Visibility, value-add and demand for your talent/expertise
To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan &
Associates:
Clearly print your name and email address on the
sign up sheet!
Join us for the next two AMA/LH&A Career
Workshops!
Part 2: ResumesTuesday, July 286:30 - 8:00
Part 3: InterviewingThursday, August 136:30 - 8:00
