The Chicago BullsLeslie WakefordRocio RodriguezMorgan Wachowski

Brief HistoryChicago Bulls founded by Dick KleinBulls president and general manager for the first yearsFirst played in the 1966-67 NBA seasonCoached by Johnny Red KerrQualified for playoffs their first season

History: Benny the BullMade his debut in 19691st mascot in NBA historyMakes 250 appearances both locally & internationallyAmericas Most Popular Sports Mascot

http://www.youtube.com/watch?v=rIIgPiylduY

Teamwork & ChallengesFocuses on 3 team challenges:What to do about winningHow to handle the weak playerCoachs appropriate use of self

Trust in LeadershipThe effect of trust in leadership on team performanceAllows team members to suspend their questions, doubts, and personal motives focuses instead on team goals.Trust as mediating the effects of past performance on future performancePast performance can cause one to form expectations about team outcomes & be less willing to trust the leader

The Chicago Bulls & TeamworkWith Derrick Rose injured it shows that the entire team matters. Each person on the roster counts.Three-Man Bands are not the key to victory but teamwork is.Relationship between team assistshttp://www.youtube.com/watch?v=G1iTlsYxMSg&feature=player_embedded

Positive CoachingPhil Jackson coached from 1989-1998Started using Positive Coaching with the Bulls.Wanted to change coaching style after fallout with Horace Grant.There should be a 5:1 praise-to-criticism ratio.Build Character and Self Esteem through sports.Positive Coaching Videohttp://www.positivecoach.org/our-story/pca-in-the-news/news-detail/91/phil-jackson-father-s-day-tribute-%3E

Positive Coaching AllianceFounded by Jim Thompson in 1998.Non-profit organization started in Stanford.Goal: bring fun back to youth sports.40 million kids play youth sports.70% stop by age 13.Kids in sports do better academically while in sports.

Positive Coaching Alliance Cont.Jackson and Thompson worked together since organization was founded.Jackson leads clinics for youth.Became the new spokesman in 2002.Players from all NBA teams volunteer at clinics along with Jackson.

Charity WorkChicago Bulls Charity Video:-http://www.youtube.com/watch?v=X11fSjpIjPkFeel they have a responsibility to help the community, especially youth programs.Charity work ranges from donating time to Advocate Childrens Hospital to supporting military personnel.

Charity Work Cont.Also apart of Adopt-A-School, Bright Pink, and the Chicago Bulls Go Green Program.Opened their own College Prep High School.Videos on Chicago Bulls Charitieshttp://www.youtube.com/watch?v=u0_78uIXwl4

EndorsementsPromotes products using the star player or leader of the team. Chicago Bulls: Michael Jordan, Derrick Rose.Shoe brandMVP AwardRole model Representation

"Icons and innovations are the most important things to being a global brand," says Lawrence Norman, Adidas' vice president of global basketball. (Saporito, 2012).

Why are endorsements important? Companies value their products so they want good role models to advertise them. Supports the players reputation and money.Brings fans closer to the players. E.g. Giordano's commercial. http://www.youtube.com/watch?v=NAsA8WNGKm8

The Chicago Bulls & the Communityhttp://www.youtube.com/watch?v=Jv809Po1sKMAlways promoting teamwork. Encourages people to never give up on their team no matter what. http://www.youtube.com/watch?v=dtj-D8HT9BY All in for D Rose Adidas helped promote his come back.Video portrays how much this group affects Chicago.