Oracle Marketing Cloud User GroupChicago | November 3, 2016

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WELCOME

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Recommendations for Lead Scoring

Future of Marketing Automation: Product Overview and Vision of Oracle Eloqua

TODAY’S AGENDA

Tracy Traeger, Principal Product Manager, Oracle

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3Jim McLemore, Sr Manager of Marketing Technology, West UnifiedSean Baker, Sr Marketing Technology Analyst, Assurance

Kim Dazey, Marketing Manager - Lead Nurture, Morningstar Inc.Charlie Nystrom, Sr Marketing Cloud Consultant, Relationship One

Welcome - Announcements

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Tricia Duncan, Analytics Consultant, Relationship One

4 Oracle Eloqua Reporting: Current World, Future World, Out of this World

5 Open Discussion Topic: Omni-ChannelNelson Bernabe, Manager, Accenture

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WELCOME

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‣ Who is at the User Group for the first time?‣ What’s your experience level?

‣ Beginner: “What’s Eloqua?” or “I can log in”‣ Intermediate: “I know enough to be dangerous?”‣ Master: “Eloqua is my middle name”

‣ What keeps you up at night (Oracle Eloqua related)?‣ Future locations? Note, we had 45+ registrants for this

event‣ What topics would you like to have covered?

‣ Utilize this field on the registration form for future events

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SAVE THE DATES!

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Upcoming User Group Meeting Schedule (tentative)‣ Q1: Wednesday, February 23rd, 2017

‣ Topic: Advocate Marketing & Customer Lifecycle Marketing

‣ User Group Spotlight Speaker(s)?‣ Sponsor(s): Influitive?

‣ Q2: Wednesday, June 1st, 2017‣ Topic/Speakers/Sponsors: TBD

‣ Q3: Wednesday, August 31st, 2017‣ Topic/Speakers/Sponsors: TBD

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EVENTS

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Modern Marketing Experience 2017Week of April 24th (25th-27th) @ Mandalay Bay

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Coming to Chicago - November 16th!

EVENTS

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Other recommended local events?Other recommended non-local events?

EVENTS

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ANNOUNCEMENTS

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Inspired Marketing Podcasts‣ 14 Episodes to date

‣ Recently released: Experian, Lexmark, MongoDB‣ On deck: Thomson Reuters, Intuit‣ Interested in participating?

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ANNOUNCEMENTS

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ANNOUNCEMENTS

EMERGENCY!…Just kidding!‣ POD 1 and 2 Naming Standardization (Postponed

Indefinitely)‣ Oracle announced they would NOT renew old

certificates:‣ secure.eloqua.com (1) or

www.02.secure.eloqua.com (2)‣ Align links with other pods

‣ Impact - what would have failed?‣ API Calls: any requests being sent to

secure.eloqua.com‣ Hardcoded redirects: e.g.

http://now.eloqua.com/e/er? ‣ Weblinks: Activity Overview, Add or Unsubscribe

to/from

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ANNOUNCEMENTS

Oracle Eloqua Product Updates‣ Eloqua 483 release - Oct 11 - 30

‣ Optional new navigation becomes mandatory ‣ Improved visual look for Campaign Canvas‣ Engage will allow attachments - YAY!!

‣ Eloqua now accepting additional customers into Controlled Availability program to preview the new Insight reporting

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ANNOUNCEMENTS

Oracle Eloqua Product Updates - Highlight‣ Eloqua 483 release - Oct 11 - 30

‣ Contact Washing Machine App RegEx Replace action‣ Addresses String Manipulation Cloud Connector

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ANNOUNCEMENTS

Deprecation of Campaign Canvas Cloud Connectors and Cloud Components (Update)‣ New dates to remember:

‣ After Feb 1st you can no longer add new instances‣ After Mar 31st CC’s will cease to function as intended‣ After Mar 31st Program Builder and Feeders will stop

working‣ After Mar 31st cloud connector.eloqua.com will

shutdown

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ANNOUNCEMENTS

Oracle Marketing Cloud Help Center Videos (Youtube)

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ANNOUNCEMENTS

Label Assignment Program‣ Establish Contact Security within instance, i.e. who

users can see ‣ Available, but needs to be enabled (submit SR); single

user‣ Only a single program can be created

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ANNOUNCEMENTS

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Audience Updates:‣ Who’s looking for new team members?

‣ Post/Check Out Topliners Job Board‣ Post to Topliners Chicago Area Eloqua Users Group

‣ Recommended local events coming up?‣ Keep the conversation going on our Topliner Group‣ Interested in speaking at an event, connect with Kim or

Charlie

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FUTURE OF MARKETING AUTOMATION: PRODUCT OVERVIEW AND VISION OF ORACLE ELOQUA

TRACY TRAEGER

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RECOMMENDATIONS FOR LEAD SCORING

JIM MCLEMORESEAN BAKER

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ORACLE ELOQUA REPORTING: CURRENT WORLD, FUTURE WORLD,

OUT OF THIS WORLDTRICIA DUNCAN

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MEET TRICIA

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Tricia DuncanAnalytics Consultant 763.515.4919tricia.duncan@relationshipone.com

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Insight, Analyzer, comparison good-to-knows

Overview, timeline, action plan

When is right, suggestions, how to get started

TOPIC AGENDA

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Future World: Facts About Future State

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Out of this World: Beyond Eloqua's Native Reporting Options

Current World: Overview of Reporting Today

Q&A

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CURRENT WORLDOverview of Reporting Today

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CURRENT WORLDOverview of Reporting Today

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Insight‣ Out-of-the-box

‣ Reports‣ Dashboards

Pros & Cons

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CURRENT WORLDOverview of Reporting Today

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Analyzer‣ Custom

‣ Reports‣ Dashboards

Pros & Cons

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FUTURE WORLDFacts About Future State

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FUTURE WORLDFacts About Future State

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OBI: Oracle Business Intelligence‣ New Reporting Tool

‣ Not stand alone‣ Same data warehouse‣ Currently in Controlled Availability‣ GA in 2017‣ Oracle working on transition plan and best practices

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FUTURE WORLDFacts About Future State

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OBI Homepage

Folder Structure

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FUTURE WORLDFacts About Future State

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Analysis Interface

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FUTURE WORLDPOV on OBI for Oracle EloquaPros ✓ Same data structure (also a con?)✓ More visibility into the data

model✓ Significant amount of time to

adjust✓ Talking to customers about best

practices (100 in beta)✓ New/modern user interface✓ Thorough documentation✓ Same type of users as Insight:

Reporters and Analyzers✓ More intuitive interface - but still

drag and drop system✓ More visibility into the data

model

✓ More/better support✓ More straight forward with what

you can/can’t do with customreporting

Cons✓ Custom reports will need to be

rebuilt ✓ Limited beta preview✓ Limited data structure✓ Limited visualizations✓ Same out of the box reports✓ Same limited function/

calculations

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FUTURE WORLDFacts About Future State

Provided XML and SQL

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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options

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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options

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What data can you take out of Eloqua?‣ Activity‣ Contacts‣ Accounts‣ Object Metadata (Campaigns, Email Assets, etc.)‣ Custom Object Data

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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options

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How can you get it out?‣ Query the Eloqua Bulk API (partner with IT)‣ Data Transporter Apps (talk with us after!)

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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options

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Why?‣ Build your own models (Custom attribution, etc.)‣ Blend with other data sources (CRM, Social,

Finance…)‣ Build your own visualizations, view trends over time‣ Historical record (>25 months for long term analysis)‣ Unleash your analytics team (or hire one :) )

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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options

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Q&A

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CLOSING COMMENTS

Next Chicago User Group‣ Q1 Month (January or February)?‣ Topics (can work with 3rd parties to demo, present)? ‣ Venue?

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OPEN DISCUSSION

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THANKS FOR JOINING US!

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