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Overview | Digital | Print | Social | Face-to-Face708/386.5555 [email protected]
Connecting with Families 2015
DEEP IN THE DIG at The Chicago Childrens Museum
Welcome to Chicago Parent MediaConnecting with families for three decades
Connect with Dan Haley 708/613.3301 [email protected]
Dan Haley, Publisher
Nothings more powerful than being a mom. No connection is more valuable to a business than being able to reach those moms. That was true in 1984 when we launched Chicago Parent magazine. Its even more true today as we launch into our fourth decade and connect with Chicago moms across every platform possible digital, print, social and in person.
Weve been busy. Our digital presence is evolv-ing again with a fresh look and dozens of new voices in the Chicago Parent Blogger Network. Our mobile and tablet versions are fast and tar-geted to Chicago moms on the move. In print, we publish a fast-paced, Chicago-centric take on parenthood that has been a major hit with both advertisers and readers.
There seem to be endless opportunities in marketing today. That can lead to being over-whelmed and overly fragmented. Let us help. Our people are experts at listening and building a multi-media strategy that will work to grow your business. Its what we do.As an independent, Chicago company we are focused on innovation and connection. Thats our history. Thats our future.
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Parenthood can be as exhausting as it is exhilarating. It also is one of those times in your life that really makes you question your abilities. Since 1984, Chicago Parent has been a trusted friend to say, `youre doing just fine.
We are the source readers have counted on for everything from real mom-to-mom advice to the best places to take the kids when its raining. Whether you turn to us in print, on the web or on your phone or tablet, we offer parents in the trenches stories that show there is more than one right way to raise a child.
Yet, just as todays parents have changed, Chicago Parent continues to change, too. Yes, it is a great magazine written and edited in a were all in this together spirit, but today we are reachable on so many more levels. ChicagoParent.com, with its massive calendar updated daily, continues to be the number one resource for parents in Chicago looking for something fun to do with the kids. But we know todays parents dont have time to be hooked to a desk, so we have a mobile-enhanced version of the website along with a tablet version of the print magazine to meet every parents needs. Youll also
find us sharing on Twitter, Facebook, Instagram, YouTube and Pinterest.
Were especially excited to bring you even more voices and opinions at ChicagoParent.com, with our Chicago Parent Blog Network, a gathering of some of the best parenting voices in the Chicago area. Every day brings something new, with a potent mix of parenting reality, laughter and information parents need to make the most of this wonderful journey with kids.
Everyone involved in making Chicago Parent, our quarterly Going Places, semi-annual Chicago Special Parent and ChicagoParent.com what they are today is dedicated to being the best resource around for todays parents. We are glad you are along for the ride.
Connect with Tamara OShaughnessy 708/613.3350 [email protected]
Tamara OShaughnessy,
Editor
Connecting Chicago Families
Chicagos best, just for you!
2
Isabella & Veronica Burden
Connect with Chicago Parent 708/386.5555 [email protected]
Meet the people who make Chicago Parent
Editor, Tamara OShaughnessy is the mom of three super busy kids. She has been at the helm of Chicago Parent for seven years. In that time, Chicago Parent has brought home more than 100 awards for its journalism, design and website. Contact her at [email protected] 708/613.3350
Senior Editor, Elizabeth Diffin is a very-involved aunt of two little boys. She oversees Chicago Parents award-winning calendar in print and online as well as organizes our popular weekly contests. Prior to joining Chicago Parent, she attended Northwestern Universitys Medill School of Journalismfor her masters degree in journalism. Contact her at [email protected] 708/613.3324
Digital Editor, Jackie McGoey is a busy mom of one and an entrepreneur specializing in handmade, one-of-a-kind hair accessories for girls. She is heading up Chicago Parents new blog network, creating new content for the website and making the existing content much easier to use. She has a masters degree in journalism from Northwestern Universitys Medill School of Journalism.Contact her at [email protected] 708/613.3360
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Connecting Chicago Families
The Chicago Parent brand.
Connect with Chicago Parent 708/386.5555 [email protected]
We have a single goal: Connecting with parents across Chicago. But we have a lot of ways to accomplish that goal because we meet these parents where they are in life and through the medium that best works for them at that moment.
Digital: ChicagoParent.com served up 4,517,389 page views in the past 12 months. The tablet version of Chicago Parent offers the full experience of the magazine plus notable new options for advertisers. Our mobile enhanced version of ChicagoParent.com focuses on delivering our exceptional family calendar to parents on the move. Email newsletters engage parents by topic each week. Your Weekend is a family event planner. On Monday we deliver coupons and contests. The Dedicated tells the story of one advertiser.
Social media: Parents are intensely connected via social media and were right in the middle of it on Facebook, Twitter, Instagram and Pinterest. Our numbers are growing fast and we can help advertisers reach our social media audience.
Print: Chicago Parent Chicago Parent magazines glossy, four-color format combines with great editorial content that has connected us to generations of Chicago parents.
Going Places is our quarterly magazine with 500+ family events and activities. There is no better resource guide. Chicago Special Parent is our twice a year empowerment guide for Chicago families raising kids with special needs.
Face-to-face: Chicago Parent meets parents at festivals, school fairs and expos throughout the year. Get your message out directly via sponsorships and sampling in our popular goody bags.
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CHI-BERIA2.0
DECEMBER 2014 | FREE
ConnECting with FaMiliEs
survival guide
staycations &
celebrations
Local picks for babies to tweens
AwEsomE!50 toys for $50
CP_Cover_December_2014.indd 7 11/6/14 4:28 PM
GOING PLACES
FREE
Sweet eats
Great gas tankgetaways HOT HOODS
10SPRING 2014
The big TRAVEL issue
GP_Spring_Cover2014.indd 9 2/27/14 3:28 PM
Specal ParentWINTER 2014 AN EMPOWERMENT
GUIDE FROM
CHAMPIONSfor a cause4 focused on tomorrow
LOCAL RESOURCES YOU NEED
The sweet
life
EMBRACEyour child
other tips after a
diagnosis
+One moms
special needs journey
CHICAGO
CPS_Cover_Winter2014 3 1/29/14 3:45 PM
Connecting Chicago Families
Chicago Parent in print. Demos
Circulation
Ad sizes
Advertising rates
Custom printing options
Going Places
Special Parent
Making The Grade
Editorial calendar
Connect with Chicago Parent 708/386.5555 [email protected]
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Connecting Chicago Families
Who reads Chicago Parent magazine? Chicago Moms.
Connect with Chicago Parent 708/386.5555 [email protected]
Have children 0-4
58%
Have children under 5
49% 69%
Have children 5-12
Source: 2010 Chicago Parent reader survey by Readex Research
What else do they read? 88 percent do not subscribe to city/regional magazines 67 percent do not subscribe to national or regional parenting magazines
Chicago Parent readers are loyal and engaged. 66 percent have read three or more of our last four issues 61 percent spent more than 30 minutes with each issue 68 percent pass along their copy to a friend
Our moms make the buying decisions 97 percent are the primary shoppers for their family 95 percent identify service providers through Chicago Parent 91 percent use our ads to make buying decisions
Who are these women? 64 percent attended or graduated college 29 percent have post-graduate studies or degrees 63 percent work outside the home full or part-time
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Connecting Chicago Families
Circulation
65% Suburbs
35% Chicago
29% South
37% West
34% North
Geographic Breakdown
Connect with Circulation manager Kathy Hansen 708/613-3340 [email protected]
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Chicago Parent is the only local parenting magazine which covers all of Chicagoland six counties worth.
We distribute 100,000 copies of the monthly magazine through 2,200 locations favored by moms and their kids. Our readers are loyal 66 percent have read three of the past four issuesand a great majority of them spend more than 30 minutes reading each issue. Moms find Chicago Parent at family focused retail
locations, libraries, park facilities, museums, medical offices, schools and pre-schools -anywhere a mom is likely to be on a regular basis.
AddisonAlgonquinAlsipAntiochArlington HeightsAuroraBarrington
Barrington HillsBartlettBataviaBedford ParkBellwoodBensenvilleBerkeley
BerwynBloomingdaleBlue IslandBolingbrookBourbonnaisBraidwoodBridgeviewBroadviewBrookfieldBuffalo GroveBurbankBurr Ridge
Calumet CityCalumet ParkCarol StreamCarpentersvilleCaryChannahonChicago HeightsChicago RidgeChicagoCiceroClarendon HillsCountrysideCountry Club HillsCrest HillCrestwoodCreteCrystal LakeDarienDeerfieldDes PlainesDowners GroveElginElk Grove VillageElmhurstElmwood Park
EvanstonEvergreen ParkFlossmoorFord HeightsForest ParkFox River GroveFranklin ParkFrankfortGenevaGlen Ellyn GlencoeGlendale HeightsGlenviewGlenwoodGrayslakeGreat LakesGurneeHampshireHanover ParkHarvardHarveyHarwood Heights Hazel CrestHickory HillsHighland ParkHighwoodHillsideHinesHinsdaleHoffman EstatesHomer GlenHomewoodHuntleyHyde ParkItasca JohnsburgJoliet
JusticeLa GrangeLaGrange ParkLake BluffLake ForestLake ZurichLansingLemontLibertyvilleLincolnshireLincolnwoodLindenhurstLisleLockportLombardLong GroveLyonsMarkhamMattesonMaywoodMcHenryMelrose ParkMidlothianMokenaMoneeMorrisMorton GroveMount ProspectMundeleinNapervilleNew LenoxNilesNorridgeNorth AuroraNorth ChicagoNorth RiversideNorthbrook
NorthfieldNorthlakeOak BrookOak ForestOak Lawn Oak ParkOakbrook TerraceOlympia FieldsOrland ParkPalatinePalos HeightsPalos HillsPalos ParkPark ForestPark RidgePlainfieldPlanoProspect HeightsRichmondRichton ParkRiver ForestRiver GroveRiverdaleRiversideRiverwoodsRobbinsRolling MeadowsRoselleRosemontRound LakeRound Lake BeachSauk VillageSchaumburgSchiller ParkShorewoodSkokieSo. Chicago Heights
South HollandSt. CharlesStegerStreamwoodSugar GroveTinley ParkUniversity ParkVernon HillsVilla ParkWarrenvilleWaucondaWaukeganWest ChicagoWest DundeeWestchesterWestern SpringsWestmontWheatonWheelingWillow SpringsWilmetteWilmingtonWinfieldWinnetkaWood DaleWoodridgeWoodstockWorthZion
55
55
90
90
290
290
Connecting Chicago Families
Distribution
Connect with Circulation manager Kathy Hansen 708/613-3340 [email protected]
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CP/Magazine_page
2015MAY 2014 | FREE
CONNECTING WITH FAMILIES
MAY 2014 | FREE
CONNECTING WITH FAMILIES
WAYS to love May
133
!!Oh
babyMake room
for your
MILWhat
moms really want !Childbirth surprises
CP_Cover2_May2_2014.indd 13 4/16/14 12:30 PM
100,000 Circulation
1x 3x 6x 12xFull page3/4 page9/16 page 1/2 page3/8 page 1/4 page 1/8 page 1/16 page
Premiums: Back cover +40% premium over the earned frequency rate
Inside Back +25% over earned frequency rate
Inside Front +25% over earned frequency rate
Preprinted Inserts:Yes, we can distribute up to 100,000 pre-printed inserts each month. Rates available on request.
Connect with Chicago Parent 708/386.5555 [email protected]
GOLDOverall Design 2013
Weve been around since 1984. But were always brand
new. Thats what happens when your readers are new
moms looking to figure out lifes oldest questions in a
brand new day.
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Please contact your area sales manager
for rate information.
MarketplaceClassified ads can be found in Chicago Parents Marketplace section!Build your bookings and your business in print and online.
An affordable and perfect place for clowns, magicians and other party entertainers. Also great for income opportunity business, resale, consignment shops and more!
4 Unit ad3.6 X 4.56
1 Unit ad1.6875X 2.1875
2 Unit V ad1.6875 X 4.5625
2 Unit H ad3.6 X 2.1875
6 Unit V ad3.6 X 7
3 Unit H ad5.5 X 2.1875
2015 Marketplace Print Ad SizeDimensions 3x 6x 12x1 unit 1.6875 x 2.1875 $200 $175 $1252 unit - vertical 1.6875 x 4.5625 $300 $275 $2252 unit - horizontal 3.6 x 2.1875 $300 $275 $2253 unit - vertical 1.6875 x 7 $400 $375 $3253 unit - horizontal 5.5 x 2.1875 $400 $375 $3254 unit - square 3.6 x 4.8675 $500 $475 $4254 unit - horizontal 7.4167 x 2.1875 $500 $475 $425
1. Design services are included in the cost of the ad.2. For color add $25 per unit3. Print Circulation is 100,000 per issue4. Credit or debit card payment is required prior to running initial ad. Continuing monthly ads are billed to the card on the first of each month.
Design services are included in the cost of the ad. For color add Full circulation is 100,000 per issue Credit or debit card payment is required prior to running initial ad. Continuing monthly ads are billed to the card on the first of each month.
2015 PSD RatesAd Dimensions 3x 6x 12xSingle Unit 2.375 X 1.7667 Double Unit 2.375 X 4.04
professionalservicesdirectory
68 July 2012 ChicagoParent.com
COFFEE & CONVERSATION. Monthly group for parents of children with special needs. Babysitting may be available to people who RSVP at least eight days in advance. 6:30-8 p.m. July 12. Aspire Childrens Services, 1815 S. Wolf Road, Hillside. (708) 236-0979, aspireofillinois.org.
PLAY FOR ALL. The museum opens early for registered kids and families with disabilities to experience CCMs multisensory exhibits and activities. The first 100 visitors to register receive free admission (limit six per family). To register and for more information, call (312) 321-6551. 9-10 a.m. July 14. Chicago Childrens Museum, 700 E. Grand Ave. at Navy Pier, Chicago. (312) 527-1000, chicagochildrensmuseum.org.
SPECIAL NEEDS NIGHT AT CENTENNIAL BEACH. Families with individuals who have special needs are invited to enjoy a relaxing evening outside normal hours. The shallow end and shallow-end slide will be open.
No registration required. Visit website for details. $3, members may use passes. 6:30-8 p.m. July 15. Centennial Beach, Naperville Park District, 500 W. Jackson Ave., Naperville. (630) 848-5000, napervilleparks.org.
THIRD THURSDAY. Special time for families of kids with autism spectrum disorder, visual, and mobility impair-ments. The entire family can explore the museum during a typically quieter time, although it is open to the public. Photo books are available to help visitors structure their visit. Specially trained staff will assist with art activi-ties, and resource tables will provide information on issues and services. Call for more information. Free with admission; free members. 5-7 p.m. July 19. DuPage Childrens Museum, 301 N. Washington St., Naperville. (630) 637-8000, dupagechildrensmuseum.org.
DISABILITY PRIDE PARADE. Annual event to generate national visibility for the disability community.
Noon July 21. Downtown Chicago. disabilityprideparade.org.
ARTS IN THE PARK. Live entertain-ment and programs provided by Palatine Park District and Northwest Suburban Special Recreation Association. Learn about acting and participate in visual arts projects. Adaptive equipment is available. 10 a.m.-2 p.m. July 21. Palatine Park District, 250 E. Wood St., Palatine. (847) 991-0333, palatineparks.org.
SPECIAL PERSONS DAY. Enjoy rides, goody bags, and a lunch that includes hot dogs, chips and Pepsi. 10 a.m.-noon. July 21. Wolf Lake Memorial Park, 2938 S. Calumet Ave., Hammond, Ind. (219) 853-6378, festivalofthelakes.com.
SPECIAL NEEDS OPEN PLAY. Enjoy clean, energetic fun in soft, interactive playgrounds. All children must be accompanied by an adult at all times; adults are only allowed on inflatables to assist small children. A signed waiver and socks required for all participants. Free
special needs participants and adults; $5 additional children. 9-10:30 a.m. July 29. Cooperative Special Recreation Initiative, FunFlatables, locations in Dyer, Hebron and Merrillville.
LETS GET BIKING! Eight-week program for kids 8-10 who are ready to learn to ride a two-wheel bike, taught by an occupational therapist. Children must have their own bike without training wheels and a helmet. $240. 2-3 p.m. Thursdays. Aspire Childrens Services, 1815 S. Wolf Road, Hillside. (708) 236-0979, aspireofillinois.org.
SINGLISH: MUSICAL COMMUNICATORS. A six-week group for kids 6-8, led by a board-certified music therapist. Sessions help children increase communication with peers, practice turn-taking in conversation, and practice expressing short phrases and individual sounds. Register by June 14. $180. 4:30-5:30 p.m. Thursdays. Aspire Childrens Services, 1815 S. Wolf Road, Hillside. (708) 236-0979, aspireofillinois.org.
SPECIAL NEEDS
Professional services DirectoryPediatric dentistry
www.care4kidsteeth.com
101 S. Washington St., Suite 114Park Ridge, IL 60068847-698-2088
24-Hour Answering Service
John P. Kenney, DDS, MSDiplomate American Board of Pediatric Dentistry
Children's Dentistry in Park Ridge
Infants, Children, Teens & Special Needs Children
We are an Authorized Under Armour Performance Mouthwear Provider - with Armourbite Technology
CHICAGOS FAVORITE
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Nominated as one of
CHILD SLEEP CONSULTANTS
Expert advice to resolve ANY sleep issue:
Late or drawn out bedtime Night wakings
Erratic or short naps Early rising
Call (847) 386-6285 for your FREE 15-minute evaluation today!
www.SleepTrainingSolutions.com
Kim Schaf, M.A.T.Certifi ed Infant & Child Sleep Consultant
PEDIATRIC DENTISTRY
Providing orthodontic and pediatric dental care for over forty years,
we're now seeing our third generationof child patients.
Orthodontic evaluations are always
complimentary, and we're happy to provide second
opinions.
John G. Crawford, DDS MSPediatric & Orthodontic
Dental Health Care SpecialistsConcerned & caring - We love kids!
505 N. Ridgeland Ave. Oak Park708-524-9788 | www.MyKidsDentist.cc
Orthodontic evaluations
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Nominated as one of
10
Please contact your area sales manager for rate
information.
Display Rates 1x 2x 3x Full Page1/2 Page 1/4 Page 1/8 Page Coupon* *Free with full page buy Color included with rates
Back Cover......+40% Other premium........+20%
Our guide to family fun
Deadlines Space Materials Distribution Reservation Due BeginsSpring/Travel Issue Feb. 23 Feb. 27 Mar. 16Summer April 27 May 1 May 18Fall Aug. 10 Aug. 14 Aug. 31
100% four-color glossy
85,000 circulation
Covers six counties
Spring, summer & fall distribution
Free coupon with full page buy2015
Connect with Chicago Parent 708/386.5555 [email protected]
Coupon2.21 X 1.75
Savings Courtesy of
ChicagoParent.com
$
*With the purchase of one full paying adult admission, the brithday celebrant is free. Applies to general admission only. Not valid for prior purchases. May not be combined with any other discount offer. Use discount code BFGEN at time of purchase to receive discount. Upgrades are additional. Some restrictions may apply. Valid at the Schaumburg Castle only. Expires 12/30/2013.
Added ValueYour coupon will be posted online in the coupon section for the duration
of this issue with full page buy.
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GOING PLACES
FREE SUMMER 2014
BBQin the 312
COOLPOOLSCOOL27
Put some SIZZLE in your SUMMER
GP_Summer_Cover2014.indd 9 4/30/14 3:55 PM
double-sided
Trim sizeBleedFull pageHalf horizontal Half verticalQuarter 1/8 Horizontal
5.375 X 8.3755.625 X 8.6254.625 X 7.6254.625 X 3.712.21 X 7.6252.21 X 3.712.21 X 1.75
MechanicalsFull Page
4.625 X 7.625
1/2 Horizontal4.625 X 3.71
1/42.21
X 3.71
1/2 Vertical2.21
X 7.625
1/82.21
X 1.75
Going Places is getting a new look a size perfect for todays busy, on-the-go parents.The change means: The same great content but in a highly visual, easy-to-read format A reinvigorated focus on fun things to do and places to go with kids A more synergistic relationship with ChicagoParent.com where readers will find all the up-to-date resources at their fingertips Three great issues, instead of four, putting emphasis on Spring, Summer and Fall. The popular Winter issue becomes a holiday extravaganza with greater circulation in the November and December issues of Chicago Parent.Please contact
your area sales manager for rate information.
Display RatesFull Page 3/4 Page 1/2 Page 3/8 Page 1/4 Page 1/8 Page 1/16 Page
Deadlines Space Materials Distribution Reservation Due BeginsWinter 2015 Jan. 26 Jan. 30 Feb. 16Summer 2015 Jun. 29 July 3 July 20
50,000 distributed to effectively targeted locations
Your Special Needs Empowerment Guide
Special ParentChiCago
2015Specal ParentWINTER 2014 AN EMPOWERMENT
GUIDE FROM
CHAMPIONSfor a cause4 focused on tomorrow
LOCAL RESOURCES YOU NEED
The sweet
life
EMBRACEyour child
other tips after a
diagnosis
+One moms
special needs journey
CHICAGO
CPS_Cover_Winter2014 3 1/29/14 3:45 PM
Connect with Chicago Parent 708/386.5555 [email protected]
12
Service Directory An advertising directory in the back of the publication
Services and products grouped by category (e.g. Occupational Therapy, Speech Therapy, etc.)
AD SIZE COlOR 1/16
1/8
Please contact your area sales manager for rate information.
2015
Your best guide to CHICAGOLAND schools
J A N U A R Y 2 0 1 4MAKING GRADE
S P E C I A L A D V E R T I S I N G S U P P L E M E N TE D U C A T I O N G U I D E
Preschoo ls | E lementary | H igh Schoo ls | Board ing | Enr ichment Spec ia l Needs | Academic Tutor ing Serv ices and more
THE
MTG_cover_2014.indd 1 12/11/13 9:40 AM
Deadlines Space Materials Distribution Reservation Due Begins
January 2015 Dec. 8 Dec. 12 Jan. 5January 2016 TBD TBD TBD
Display RatesFull Page 3/4 Page 1/2 Page 1/4 Page Color:
Advertising Supplement
Added ValueDisplay advertisers receive:
FREE directory listing of name, address, phone, website
75-word listing
This publication is inserted into the January issue of Chicago Parent
Connect with Chicago Parent 708/386.5555 [email protected]
The Go-To Annual Resource to Help Parents Navigate School Choice
100% Full Color Glossy
Advertising Resource Directory of Schools
Education stories
Added value with your ad purchase
13
Please contact your area sales manager for rate
information.
Introducing Hey Baby Chicago, a publication for expectant and new parents created in partnership with Bump club and Beyond. Hey Baby Chicago is a curated guide containing everything expectant and new parents in the Chicago area need to know about bringing up baby.
Convenient, digest-sized print magazine
Supported by digital, social and event marketing
Content will live online at both ChicagoParent.com and BumpClubandBeyond.com
Tablet version
Advertising partners will have opportunity for additional exposure through co-branded contesting, in-person events and social media opportunities
DeMographics: aBout the hey BaBy chicago reaDerThis innovative new publication will be distributed to expectant and new moms who want to be in-the-know about the best the Chicago parenting community has to offer. Our target demographic is college-educated women ages 25-40 looking for the best products and resources for their growing families. circulation - 50,000 Hey Baby Chicago copies will be distributed in partnership with Bump Club and Beyond across Chicago and the surrounding suburbs through targeted channels including lo-cal moms groups, healthcare providers and retail partners. Hey Baby Chicago will be distributed in two phases: the first in November 2014 and the second in early 2015.
DeaDlinesSpace Reservation:Ad Materials:
Sept. 21, 2015Sept. 25, 2015
Street Date: Oct 12, 2015
ratesFull Page......................................Half Page.....................................Quarter Page...............................
proMotional exposureWe offer additional national and local opportunities such as eblasts, contests and gift bag inserts. In-person event marketing opportunities are available. Ask your sales rep for more details.
About Bump Club and Beyond
Bump Club and Beyond is the nAtions lArgest soCiAl network for expectant and new parents. We are committed to our mission to connect the moms and moms-to-be in our communities with the best products, resources, experts and most importantly, each other. We partner with only the best brands to host educational and social events, exclusive shopping nights and much, much more.
38,000 Fans 4,700 Followers
Brought to you By
ABCs Bellies to Birthdays
What you need to know
thE BaBy guys gear guide
a modern parents
Hy Baby Cover.indd 10
10/17/14 2:53 PM
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Connect with Chicago Parent 708/386.5555 [email protected]
Trim sizeBleedFull pageHalf horizontal Half verticalQuarter 1/8 Horizontal
5.375 X 8.3755.625 X 8.6254.625 X 7.6254.625 X 3.712.21 X 7.6252.21 X 3.712.21 X 1.75
Mechanicals
Full Page4.625
X 7.625
1/2 Horizontal4.625 X 3.71
1/42.21
X 3.71
1/2 Vertical2.21
X 7.625
1/82.21
X 1.75
Please contact your area sales manager for rate
information.
PRINTING PROCESSChicago Parent is sent to press digitally and printed by heatset/offset press
PROGRAMS (PC or Mac compatible)Preferred: PDF format(Acrobat) Distilled with no color management and all fonts embedded
OTHER PROGRAMS: InDesign Quark Illustrator PhotoshopAll artwork or fonts will be recreated/substituted if they are not received in one of these programs.
SuBMITTING AD COPYPlease send copy via email or CD Reference client name and publication in subject line Compress all files Image resolution: 300 dpi or higher
File transfers to ftp.clients.chicagoparent.comPlease contact your sales representative for password and upload information.Documents should be collected for output and included with ad materials. Include or fax a hard copy proof with electronic submissions. Color proofs recommended for color ads.
COlOR/CMYKSpot colors converted to process color. Reversed or colored type made up with more than one color should not be smaller than 10 point, for best results.
BlEED SPECSAllow 1/4 on each side. Please allow 1/4 of safety space between live copy and ad trim.Bleed on full pages only.
ART ElEMENTSAll color, grayscale and black and white line art should be submitted at 300 DPI (dots per inch) at full reproduction size.
Connect with Advertising Production Manager Phil Soell 708/613-3336 [email protected]
Connecting Chicago Families
Production Guidelines
Live area: 7.42 X 9.475
Trim: 8.1875 X 10.486
Bleed: 8.6875 X 10.9
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Connect with Advertising Production Manager Phil Soell 708/613-3336 [email protected]
1/2V 3.6
x 9.475
1/4 3.6 x 4.625
1/2H Page7.42 x 4.625
1/8H3.6 x 2.1667
1/16 1.6875 x2.1667
1/8V
1.687
5 x 4.625
Full Page7.42 x 9.475
3/4H7.42 X 7
3/4V5.5 X 9.475
3/8H5.5 X 4.625
3/8V3.625 x 7
1/4V
1.687
5 x 9.475
1/4H7.42 X 2.1667
9/165.5 X 7
Send all ads to the attention of your sales representative.If you have any questions regarding our recommended production guidelines, please call your Area Sales Manager.
Connect with Chicago Parent 708/386.5555 [email protected]
Full PAGE 7.42 X 9.475
9/16 REGulAR 5.5 X 7
1/2 HORIZONTAl 7.42 X 4.625
1/2 VERTICAl 3.6 X 9.475
1/4 REGulAR 3.6 X 4.625
1/4 VERTICAl 1.6875 X 9.475
1/4 BANNER 7.42 X 2.1667
3/8 VERTICAl 3.625 X 7
3/8 HORIZONTAl 5.5 X 4.625
3/4 VERTICAl 5.5 X 9.475
3/4 HORIZONTAl 7.42 X 7
1/8 VERTICAl 1.6875 X 4.625
1/8 HORIZONTAl 3.6 X 2.1667
1/16 REGulAR 1.6875 X 2.1667
AD SIZE TRIM
print AD SIZES
16
Connect with Chicago Parent 708/386.5555 [email protected]
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custom SERVICES
Full Ad Design ShopWhile other publishers have outsourced most production capabilities, Chicago Parent keeps investing in our design staff and our technology. Whether it is actively monitoring a creative file coming from an ad agency and shepherding it through print or creating a wholly new ad for an advertiser, our four member team is ready to work directly with you. Were also able to offer ad design work for all of our digital platforms including rich media.
*all custom printing options require an adjusted deadline schedule and additional charges. For more information, contact your Regional Sales Representative.
Custom printing optionsChicago Parent delivers all gloss, all color on every page. If you want bigger impact, we provide an array of interesting print advertising options that go beyond halves and full pages. We offer a variety of gatefold covers, stepped covers, split covers, tipped in inserts and cover stickers. Talk to your Chicago Parent salesperson and ask to see samples and pricing on these options.
debbie becker | designer
phil soell | production manager
andy mead | design manager
mark moroney | designer
October 2012 FREE
RealHappyFamilies
Reasons WE LOVE
HALLOWEEN
tricks& treats
+ 13
orange
Partyplanningmade easySPECIAL
ADVERTISING
SECTION
3 C
OU
NT
Y C
OR
N M
AZ
E/P
UM
PK
IN P
AT
CH
MA
P!
SP
ON
SO
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D B
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JULY 2013 | FREE
CONNECTING WITH FAMILIES
JULY 2013 | FREE
CONNECTING WITH FAMILIES
Make this your best summer
203 things to do
Easy summer suppers
How-to ISSUE
The
CP_Cover_July_2013.indd 1 6/5/13 3:55 PM
Editorial & Advertising Calendar | January - March 2015
Editorial Theme Advertising Section Space Materials Distribution
Winter Fun
The Love Issue
Travel & Health
Making The Grade: Our annual school guide
A stand alone publication distributed with the January issue
Also: Camps, Arts
Camp GuideEverything for summer camps
Also: Dental health
Also: Camps, Family Health
City Neighborhoods focus
Dec. 8 Dec. 12 Dec. 29
Making The GradeDec. 1 Dec. 5 Dec. 29
Jan. 5 Jan. 9 Jan. 26
Feb. 2 Feb. 6 Feb. 23
Space: Feb. 23Materials: Feb. 27Distribution: Mar. 16
GOING PLACES
FREE SUMMER 2014
BBQin the 312
COOLPOOLSCOOL27
Put some SIZZLE in your SUMMER
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MarchGOING PLACESThe TRAVEL Issue
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SPECIAlSFebruary
Space: Jan. 26Materials: Jan. 30Distribution: Feb. 16
Specal ParentWINTER 2014 AN EMPOWERMENT
GUIDE FROM
CHAMPIONSfor a cause4 focused on tomorrow
LOCAL RESOURCES YOU NEED
The sweet
life
EMBRACEyour child
other tips after a
diagnosis
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special needs journey
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The Green Issue
The Baby Issue
Summer Fun
Celebrations: Our bi-annual party planner
Also: Camps, Green parenting, Evanston/Skokie focus/
Will County focus
Camps, Arts, Special Needs, South Suburban Focus
Also: Camps, Family Health
Mar. 2 Mar. 6 Mar. 23
April 6 April 10 April 27
May 4 May 8 May 26
Space: April 27Materials: May 1Distribution: May 18
GOING PLACES
FREE
Sweet eats
Great gas tankgetaways HOT HOODS
10SPRING 2014
The big TRAVEL issue
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SUMMER Going Places
Editorial & Advertising Calendar | April - June 2015APRIl
MAY
JuNE
Editorial & Advertising Calendar | July - September 2015
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Summer Fun
The Back-To-School Issue
Education, Arts
June 1 June 5 June 22
Aug. 3 Aug. 7 Aug. 24
July 6 July 10 July 27
Fall fun, ArtsSpecial Section: High School Choice
Back To School Health, Summer learning, North Suburban focus
City Neighborhoods focus
Special Needs
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Space: Aug. 10Materials: Aug. 14Distribution: Aug. 31
GOING PLACESFall Issue
SPECIAlSJuly
Space: June 29Materials: July 3Distribution: July 20
Specal ParentSUMMER 2013 AN EMPOWERMENT
GUIDE FROM
JOYin the little
things
BULLYPROOF
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22and then
what?
LOCAL RESOURCES YOU NEED
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GOING PLACES
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FALLfavorites
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FALL 2013 8
What to know,where to go
Trains, planes & automobiles
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Editorial Theme Advertising Section Space Materials Distribution
Fall Fun
The Baby Issue
Holidays
Celebrations: Our bi-annual party planner
Also: NPN section, Discover DuPage
Independent Schools, Holiday dance
Aug. 31 Sept. 4 Sept. 21
Oct. 5 Oct. 9 Oct. 26
Oct. 26 Oct. 30 Nov. 16
Editorial & Advertising Calendar | October - December 2015
Holiday Gift Guide, Gifted & Enrichment, Oak Park/River Forest Focus
OCTO
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Sept. 21 Sept. 25 Oct. 12NEW! HEY BABY! Special Publication
Space: Nov. 30Materials: Dec. 4Distribution: Dec. 28
Your best guide to CHICAGOLAND schools
J A N U A R Y 2 0 1 4MAKING GRADE
S P E C I A L A D V E R T I S I N G S U P P L E M E N TE D U C A T I O N G U I D E
Preschoo ls | E lementary | H igh Schoo ls | Board ing | Enr ichment Spec ia l Needs | Academic Tutor ing Serv ices and more
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SOCIAL MediaOur moms connect via social mediaIts simple, Chicago moms live on social media. And Chicago Parent is right there with them whether they are on Facebook, Pinterest or Twitter. Were engaged with family event ideas, contests, posts from our bloggers, links to the highs and lows of parenting and just casual conversations.Whether you are deep into social media or just exploring, Chicago Parent offers advertisers access to our devoted social media moms. Use our feeds to build your social media following, drive traffic to your website and raise your brand awareness.Its easy and our social media editor, marketing coordinator and sales representatives are ready to help.
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dedicated EMAIlSA powerful tool to tell your advertising story, our Dedicated Emails are focused entirely on your message delivered to our passionate readers. Use words, pictures, coupons and offers to create a call-to-action that promotes an event, a sale, an introduction. Reach thousands of our readers through this intimate connection.
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online opt-in NEWSlETTERSSent to 14,000+ subscribers
your weekend Delivered Thursdays Leader board (570 x 70).......... Tile (170 x 170).............................
Design: Let our designers do the work for you. Well need 250 word copy and 3 jpegs a week before send date. You may also send a 550 pixel wide jpeg to be inserted, as the complete promotion.
Subject line: Chicago Parent sales staff will work with you on creating the most effective subject line.
coupons & contestsDelivered Mondays
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Email Takeover allows you to own ALL ad positions on the newsletter.
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Chicago Parent is THE family source for things to do in and around Chicago. Reach our moms by including your message in our Your Weekend email newsletter sent out every Thursday.There are a variety of ways to use this powerful tool...
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EVENTS | Face-To-Face Marketing Chicago Parent loves to meet our readers face-to-face. And were always ready to bring customized messaging from our advertisers along. That partnership might take the form of event sponsorship, product sampling at events or placement of an item in the thousands of goody bags we hand deliver at events each year.
Were at family expos, street fairs in the city, runs, suburban Tastes, school fairs, museum exhibit openings. Basically, we are anywhere where moms and kids are likely to gather.
And, notably, because we are an entrepreneurial company, we are open to your ideas for ways to work together in engaging with our powerful, passionate readers. Talk to your salesperson and see what you can create.