Date post: | 10-May-2015 |
Category: |
Social Media |
Upload: | chichiandtofu |
View: | 80 times |
Download: | 0 times |
Philosophy!
Italian, as we are. And living life, the finest thing we’ ve got, as best as we can.
Style, something to be taken lightly and absolutely enjoyed.
Concept and topics!
The Italian Lifestyle. As simple in concept as it is unique and inimitable. Loved throughout the world. Pursued, imitated and envied. Gastronomy. Fashion. Design. Art. Culture and tradiCon. A journey through the "Made in Italy lifestyle”, seen through the eyes of those who embody this carefree way of life, day by day.
Characters!
Her: Chichi, 28 years olds. Him: Tofu, 29. Common factor: crazy in love with each other and life in general. Both hail from Venice are currently based in Milan. They leP behind the lagoon harbouring, the Gondolas and water taxis, whiz around city streets in the quintessenCal Vespa. There is not beRer fit then this young couple to catapult readers into the "good life" of Italy, as they share it with the rest of the world.
Frame !
The structure of the site has a simple and intuiCve, in the headline of the page is a menu that idenCfies the different types of subject. Each topic, content, video and photographic image has the possibility to be shared with most of the social networks in the network.
Home | About us | jump ’n’ stile | Italian Lifestyle is… |Video|
Italian Lifestyle is… !
What is the real meaning of Italian style? Here are the first hand accounts of thouse who live e this mantra every day. To accompany the “Made in Italy" couple made up of Chichi & Tofu, “Italian Life Style will also feature the voices of both prominent Italian and InternaConal personaliCes Industry insiders, socialites, professional peers, as well as new friends, will be pulled from the fields of popular culture and fashion, through the performing arts and graphic design and even up to the culinary art.
Name and Surname : Job: Italian Lifestyle is… :
E X A M P L E
Eat You Up !
Structuring food as Cme for sharing, through the taste of the simple things; from waking up to a fresh breakfast, a saCsfying lunch, aPernoon tea Cme , a relaxing happy hour, a light dinner and someCmes even a midnight snack. Also featuring the places and tastes of the heart outside of the home, which we will familiarize you with thanks to the phenomenal gourmet chefs, bakers and sommeliers that provide Italy its unique flavor. A separate column dedicated to food & drink sector, a concise view on Italian culinary customs, while at the same Cme featuring a treasure of influences and inspiraCons from abroad.
Jump into Style!!
A fun way to look at fashion from a different perspecCve. If unCl now the others have looked down, prepare to have your revenge, now you'll be looking at them from higher down! Today enter the world of fashion you do it differently. How? Jumping in! Defying all laws of gravity, in fact, Chichi & Tofu will show their best "jumps in fashion" and then come back with your feet firmly on the ground. Express' themselves and their own style, but with a fun, self-‐irony and lightness, never taking itself too seriously. Here is the true meaning of fashion.
Tofu addicted !
Who’s Tofu ?!? Who is Tofu? It’ s the third member of the couple! If it is true that 3 is the perfect number, thanks to him, everything becomes possible. Tofu is a kind of "super-‐hero". A problem-‐solving skills of the modern era with a retro feel connected to our childhood. The fluffy, in short, anyone who wants to Cghten its own. Sweet, funny and entertaining. His weapons are intelligence, cunning and a pinch of irony. But do not be fooled! Tofu does not always remain in the shadow of his two companions in adventure, but rather at the right Cme, jump out and becomes the protagonist: with funny poses, at the most presCgious and important party. Truly an original idea of ��viral markeCng , thanks on his nature it can expand exponenCally over the network.
Video !
The photographs tell. Animated ones involved. If the photographs "stop" Cme, videos are made to revive it. The secCon is composed of "clip" that tell all that this couple lives every day: work, leisure, travel to everyday life, from old friends to meet new people, with the main purpose to snatch a smile to users.
Communications strategies!
§ op-miza-on Seo / Sem
§ Content visible in the body of the page § E -‐ mail marke-ng
§ Social Media Marke-ng on
§ Adwords campaign crea-on
Projection of visits!
0
50000
100000
150000
200000
250000
300000
350000
400000
Giorno Mese Anno
TwiRer
Pintarest
Youtube
Day Mounth Year
1.000 30.000 360.000
800 24.000 288.000
600 18.000 216.000
400 12.000 144.000
200 6.000 72.000
Total 3.000 90.000 1.080.000
Collaborations!
And more …
Team!!
Erica Trincanato (Chichi) : Professional Journalist, Ceo and founder Nicolò Toffaloni (Tofu): Social Media Manager, Co-‐founder Alessandro Grimaldi : Video Makers and video editor Jeoffrey Romano : Stylist Laura Capri : Make up arCst Special thanks to the photographer Rocco Toscani for his help and the supervision about the project cover.