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CHILDLINE India OutreachCHILDLINE India Outreach
IV Regional Consultation for Child Helplines, Asia-Pacific RegionMumbai, Jan 2010
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SectionsSections1. Glimpse: Scale of marginalised
Children in India2. Overview: CHILDLINE India model
and Program structure3. CHILDLINE India Outreach:
Strategies, programs, implementation, indicators, tools
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Scale of Scale of marginalised marginalised Children in IndiaChildren in India
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India Children’s India Children’s DemographicsDemographics
2007
Urban Rural
Total Children’s population 446646000 ( 446.64 million)*
129527000 ( 129.52 million)*
317119000
(317.11 million)*
Under 5 126808000 (126.80 million)*
5-18 319838000 (319.83 million)*
92753000(92.75 million)
227085000
(227.08 million)
Below Poverty level( $ 1 per day)(World Bank estimates at 24% in 2005)
107195000 (107.95 million)**
Estimated children marginalised due to poverty, labour, abuse, disability, malnutrition, conflicts, disasters , displacement, illiteracy, abandoned, etc
178000000(178 million)
*source :UNICEF
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State of India’s Children-State of India’s Children-11
63 % of them go to bed hungry. 53 % suffer from chronic malnutrition. 125 million estimated children employed/engaged as labour 147 million children live in kuchcha houses, 77 million do not use drinking water from a tap, 85 million have not been immunised. 27 million are severely underweight 33 million have never been to school. 72 million children between five and 14 years do not have
access to basic education. 6.6 million children having a damaged brain from iodine
deficiency. 1.5 million children suffer from Vitamin A deficiency An estimated 6,00,000 to 7,00,000 children are sexually
abused every year
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State of Children in India-2State of Children in India-2highest rate of neo-natal deaths (around 35%) in
the world50% of the child mortality46% children from ST and 38% SC out of schoolHigh school dropout specially among girlsHigh rate of child marriage:
-37% of literate & 51% of illiterate girls are married below 18-10% of literate & 15% of illiterate boys are married below 18
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Sex Ratio Of The Child Sex Ratio Of The Child Population in 0-6 Age Population in 0-6 Age GroupGroupSTATE 199
12001
PUNJAB 875 793
HARYANA 879 820
CHANDIGARH (U.T.) 899 845
DELHI 915 865
HIMACHALPRADESH
951 897
GUJARAT 928 878
ASSAM 964 910
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Share of Child budget in Share of Child budget in Union budgetUnion budget
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IndiaIndia
Federal Structure, with adult franchise for 18+, 618 districts across 28 states & 7 Union territories, 1.1 billion pop.
President: Head of RepublicUnion Government controlled by elected
Parliament, headed by Prime MinisterElected State governments-State Legislative
Assembly; also represented on one of the houses of Parliament
Bifurcation of subjects into Union and State subjects
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Governance and Governance and planningplanning
Children’s issues covered by several ministries at Union and State level:- Woman and Child development- Social Justice and Empowerment- Labour- Health and Family welfare- Home ministry- Education
5-year plans developed by an independent Planning Commission projects direction and quantum of GOI spending on development activities. Reflected in Union Annual budgets as ‘Plan Expenditure’.
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India Telecom India Telecom (as on July 2009)(as on July 2009)
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Nos. million
fixed line 37.41
mobile 441.65
Total 479.06
Nos million
Teledensity (%)
Urban 337.9 97.34%
Rural 141.16 17.21%
India 479.06 41.04%
PCOs: 2 million
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Overview of CHILDLINE India Overview of CHILDLINE India Model and Program structureModel and Program structure
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CHILDLINE 10- 9- 8CHILDLINE 10- 9- 8
CHILDLINE is India’s first 24 hours, free, emergency phone outreach service for children in need of care & protection.Supported by Ministry for Women and Child Development.
Jan 2010 [email protected] 1511/3/2009Nov 2009CHILDLINE India Foundation [email protected] 15
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Current:
83cities.
25 states.
15 million calls to date.
2.30 million calls/yr
20% of World’s Child helpline calls
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CHILDLINE 1098 CHILDLINE 1098 ChildrenChildren
Street childrenChild addictsChildren needing Medical helpMissing childrenAbused children Mentally ill childrenChild laborersHIV/AIDS infected childrenDifferently-abled children
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CHILDLINE CoverageCHILDLINE Coverage
Coverage 2009-10 2010-11 2011-12 2012-13
Number of Districts 5 11 27 46Number of Mega Metros 4 4 6 6
Number of other cities 89 143 183 247
Number of Mini metros 4 4 6 8
Total 102 162 222 307
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Projected break-up of CHILDLINE calls 2012-2013
Intervention numbers %
Medical Assistance 184395 2.2
Shelter 139972 1.67
Repatriation 112313 1.34
Missing Children 212892 2.54
Rescue from abuse 57833 0.69
Death Related 3353 0.04
Sponsorship 110637 1.32
Emotional Support and Guidance 409021 4.88
Other child related issues 27659 0.33
Total Intervention 1257235 15
Information and ref. services 244742 2.92
Information about Childline 2269729 27.08
Total Information 2514471 30
Other Calls 4609863 55
TOTAL 8381569 100
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The Child The Child Protection(CP) Protection(CP) mandatemandate
Respond to CP emergencies.Setup and manage a telecom based
response mechanismLink with CP service providers.Rescue and facilitate rehabSensitise Allied systems to CPCreate awareness about CPAdvocate with GOI for CP legislation,
budgetary support, infrastructure, processes and protocols
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CHILDLINE DomainsCHILDLINE Domains
Voice Calls to 1098
Intervention
Advocacy
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109810981098 is toll-free from all BSNL/MTNL
lines.Unmetered: 1098 calls are not charged
to either the caller or to the CHILDLINE centre.
It is different from a 1800 number which is free to the caller but charged to the called party.
Currently CHILDINE 1098 is also connected from Tata Telecom, Vodafone, Airtell, AIRCEL- All toll free.
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CCC
Information Calls
Intervention Calls
Documentation
3 party conference
All intervention calls and 20% of other calls are
recorded
Resource Organization
Local Intervention Unit
CHILDLINE Contact Centre: Operational model
ChildNet
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Calls to CHILDLINE 2008-09:Calls to CHILDLINE 2008-09:2.32 million2.32 million
Direct Intervention Calls
Medical Help22%
Shelter16%
Restoration20%
Protection from abuse
10%
Missing20%
Sponsorship12%
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CHILDLINE India Outreach: CHILDLINE India Outreach: Strategies, programs, Strategies, programs, implementation, implementation, indicators, toolsindicators, tools
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Share of intervention cases from Share of intervention cases from OutreachOutreach
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Method of Receiving the Cases:April-Dec 2008
Met the child on
Outreach3%
Cases received
over phone97%
Upto 10% of our cases, annually, are received due to Outreach activity
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Cases from Outreach
Cases Received During Outreach
Death0.20%
Rescue3%
Repatriation8%
Sponsorship16%
Shelter4%
Medical46%
Emotional Support and Guidance
23%
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Calls for Medical helpCalls for Medical helpMedical : Sub Problem
45 2 24
432
15011
805
10119
9 31
1,297
283
23 20
1,732
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
Accide
nt
Addict
ion
Casua
lty
First A
id
Hospit
alisa
tion
Men
tal Il
lness
OPD
Not D
ocum
ente
d
Data Source : ChildNET
Nu
mb
ers
Of
Ca
se
s
Female
Male
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CHILDLINE Outreach CHILDLINE Outreach Target AudienceTarget Audience
ChildrenConcerned AdultsAllied SystemsNGOsGeneral PublicPCO Booth Owners
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Outreach ProgramsOutreach ProgramsTgt. Audience Programme/s
Children CHILDLINE Song, Puppet shows, Street Plays, Open House sessions, Children’s events/happenings, Children’s groups, presentations
Adults and general public
IEC material presentation and distribution at Kiosks, street plays.
Public Call Offices (phone booths)
PCO Mapping
Allied Systems organisations, NGOs
City/District Mapping, CHILDLINE Advisory Board meets ( CAB), Sensitisation programs under National Initiative for Child Protection (NICP)
Media audience Tie up with Channels for editorial programs
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Outreach programs Outreach programs aimed at Childrenaimed at ChildrenMeeting children at:
- Schools- Slums- Hi children’s traffic locations (Railway stations, bus stops, bazaars, beaches, street corners, fairs, etc)
Children’s meets: regular Open House sessions and once a year Children’s event.
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One on One meets with childrenOne on One meets with children
Day Outreach: ◦ Tapping areas where children are found◦ Talk to them◦ Show how to dial phones◦ Conduct mock calls◦ Help children memorize the number through
slogans, songs, plays, games etc. ◦ Children given posters, stickers
Night Outreach: ◦ Children usually relax and comfortable talking ◦ Ideal time is between 9 p.m. to 12 p.m. ◦ Team needs to carry first aid kits
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Critical ToolsCritical Tools
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CHILDLINE Song
Puppets with a kit and script
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Jan 2010 [email protected] 47CHILDLINE India Foundation [email protected] 4711/3/2009Nov 2009
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Outreach activity using IEC material at police stations, Juvenile Justice Boards, Child Welfare Committees
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School OutreachSchool OutreachTie up with schools.Presentation to school children in
each classDistribution of leaflets and school
children enrolment as awareness volunteers for household awareness program- also makes households stake holders by raising donations from them.
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Listening to ChildrenListening to Children
Open House – An open forum for children
◦ To voice their issues and problems ◦ To evaluate the service◦ To Involve Allied systems in CHILDLINE◦ Once every quarter in each CHILDLINE city
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City/district mappingCity/district mapping
Resource directoryPlotting of all important points-
hospitals, schools, police stations, bus stops, railway stations, markets, Shelters, NGOs offering services.
PCO mapping
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Outreach for Allied Outreach for Allied system organisationssystem organisations
Sensitisation workshops under NICPHalf day workshops.Includes external resource persons400 workshops /yr
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Media as an allyMedia relationship building- invites to
events, providing researched info/background material.
Case reporting- media interest is high.Media as an advocacy facilitator-
articles, interviewsCommunication about White
Papers/Position Papers.Tie up with Media for Editorial activity:
Media based outreach into community
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Outreach PlanningOutreach PlanningActivity definitionMethodologyMaterialsTime FrameWhat you need to do to organize
(Input Indicators)What will happen at the event
(Performance indicators)What is expected to happen as a
result of the performance? (Output Indicators)
Impact of the program on overall goals
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Outreach plan for Ganesh Festival Outreach plan for Ganesh Festival MumbaiMumbai
Activity : ◦ To conduct awareness about 1098 during the
Ganesh Festival Methodology :
◦ Setting up of Kiosks ◦ Puppet shows
Materials :◦ Puppet kits, Kiosks, Pamphlets
Time Frame :◦ 3rd Sept to 14 Sept, 2008
What you need to do to organize (Input Indicators) :◦ Approach atleast 6 mandals◦ Permission letters procured from atleast 3
mandals◦ Obtaining kit for kiosk, puppet show from CIF
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Outreach program indicatorsOutreach program indicators
What will happen at the event (Performance indicators):◦ Performing Puppet show in front of 50 children
atleast 3 times a day in 2 locations.What is expected to happen as a result of
the performance? (Output Indicators) : ◦ Atleast 3 case reports for every 50 children who
watch the show.◦ Invitation from 1 mandal for next years show ◦ Enquiries from atleast 5 adults at the CCC
within 48 hours of the perform Outcome :
◦ Atleast 500 people are aware of the CHILDLINE 1098 number
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