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Children’s Apparel Market The Opportunity
Children’s Apparel MarketThe Opportunity
Children’s Apparel Market is Currently Pegged at $14 Billion
The market is expanding at a CAGR of ~20%
International Brands That have Entered India include:
Jacadi
Poney
Pepe Jeans
The Market Can broadly be divided into Five Segments
Super Premium: Above Rs.2,500
Premium: Rs.1,000 – Rs.2,500
Mid: Rs.500 – Rs.1,000
Economy: Rs.250 – Rs.500
Lower: Up to Rs.250
Break-up of Market-share by Boys-wear & Girls-wear
Boys Wear Market: $4.3 Billion
Girls Wear Market: $4 Billion
Reasons for Spurt in Sales
There are several factors that have led to surge in the market…
Peer Pressure
Media Exposure
Increasing Disposable Income
Nuclear Families with Double Income…
Surge in Online sales
The Second wave of Growth – Expected in Tier II & Tier III Cities
To ride the kids-wear growth story,
brands will have to crack the code
of bringing the price-conscious
parent into the retail fold.
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