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Chimfunshi Wildlife Orphanage Email Strategy

Date post: 29-Nov-2014
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every chimp at chimfunshi has a story to tell you.
21
Weekly Email from a friend of chimps Weekly Email from a friend of chimps
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Page 1: Chimfunshi Wildlife Orphanage Email Strategy

Weekly Email from a friend of chimps

Weekly Email from a friend of chimps

Page 2: Chimfunshi Wildlife Orphanage Email Strategy

Strategic objectives and metrics

Key performance areas:

-membership,

-adoptions,

-tour bookings,

-volunteer leads,

-merchandise sales,

-auctions and

-cash donations and gifts.

metrics

-Frequency

-size

-number.

Weekly Email from a friend of chimps

Page 3: Chimfunshi Wildlife Orphanage Email Strategy

Target groups:

donors –individual & corporate

Volunteers

Tourist

Merchandize buyers

Members

Foster parents

Weekly Email from a friend of chimps

Page 4: Chimfunshi Wildlife Orphanage Email Strategy

Get Every chimp’s side of the story in your email inbox http://www.friendofchimps.blogspot.com

Weekly “Emails from a friend of chimps” is a series of

motivational short autobiographies highlighting

the background and progress of each chimp

at Chimfunshi to inspire emotional bonding

With you.

The real reason you donate, promote, comment,

share, v0lunteer, buy merchandise or tour Chimfunshi.

Subscribe Now !

http://www.friendofchimps.blogspot.com

Weekly Email from a friend of chimps

Page 5: Chimfunshi Wildlife Orphanage Email Strategy

email a Friend

From day one, hundreds of ordinary folk

have built this cause by spreading the

word about these chimps to their friends

and neighbours. You can help cultivate

the inspiration for this cause right now

by inviting your friends to subscribe to

“emails from a friend of chimps.”

Weekly “Emails from a friend of chimps” is

a series of motivational short biographies

highlighting the heart-felt background and

Inspiring progress of each chimp at Chimfunshi.

http://friendofchimps.blogspot.com

Weekly Email from a friend of chimps

Page 6: Chimfunshi Wildlife Orphanage Email Strategy

Feel the pride and satisfaction; Adopt-a-chimpThe care and custody of the your adopted chimp remains under

the loving care of Trained care-takers at Chimfunshi. But the pride and satisfaction of contributing to Its rehabilitation is your

To enjoy. Adopt a chimp.

Get your adopted chimp’s full colour photo, personal dossier, progress report,, wallet size photo-card and newsletter.

Adopt-a- chimp Now!

www.chimfunshi.org.za./pages/adopt.html

Weekly Email from a friend of chimps

Page 7: Chimfunshi Wildlife Orphanage Email Strategy

get the long-term satisfaction ;join friends of Chimfunshiit will take all of us working together to keep your

friendship with the chimps alive and we wanted to make sure you know about all the opportunities to get involved for their cause.

learn how you can connect with fellow supporters, organise in your network, build our international friendship organization and stay informed with the very latest news, events and plans about the chimps at Chimfunshi.

Established to Create greater awareness of the plight of orphaned chimpanzees and to assist the work being done at Chimfunshi Friends of Chimfunshi is an international non-profit charity with chapters in United States, Africa and Europe.

Become a member now http://chimfunshi.org.zmWeekly Email from a friend of chimps

Page 8: Chimfunshi Wildlife Orphanage Email Strategy

Become a true Ambassador of chimfunshi; volunteerTake advantage of on-location opportunities

to assist with the care and feeding of

orphaned chimps at the sanctuary in Zambia.

Chimfunshi wildlife orphanage for chimpanzees’

volunteer program is Coordinated by African

impact, a finalist in both the 2009 world travel

Awards and the British Youth Travel Awards.

Volunteer Now! http://chimfunshi.org.za/

Weekly Email from a friend of chimps

Page 9: Chimfunshi Wildlife Orphanage Email Strategy

Introduce friends and neighbours to Chimfunshi

watch a brief video and learn

about late Dave and Shiela Siddle’s

early years, experiences, trials, and

Achievements in the last 27 years.

this is a great introduction to Chimfunshi to

share with your friends.

http://chimfunshi.org.za/

Weekly Email from a friend of chimps

Page 10: Chimfunshi Wildlife Orphanage Email Strategy

Help Raise Funds

Chimfunshi does not receive

grants from the Government but is

supported by generous donations

and gifts from friends. help

take the fund raising process

into your own hands by reaching

out to people you know and inviting

them to make a generous donation.

http://chimfunshi.org.za/donation

Weekly Email from a friend of chimps

Page 11: Chimfunshi Wildlife Orphanage Email Strategy

Get involved on our Official Chimfunshi blog

catch up on the latest news,

photos and videos from friends of

chimps and share your thoughts on

our official blog sponsored by wildlife direct.

http;//chimfunshi.wildlifedirect.com

Weekly Email from a friend of chimps

Page 12: Chimfunshi Wildlife Orphanage Email Strategy

Get “hot off the blog” chimpanzee Research findingsLearn more about latest chimpanzee

Research findings as they are

documented on location

at the Chimfunshi research

And education centre. Reseachers, field assistants

And volunteers share their experiences and insights

While conducting resarch at the sanctuary.

subscribe to The Ape’s Tale blog Now!

http://theapestale.blogspot.com

Weekly Email from a friend of chimps

Page 13: Chimfunshi Wildlife Orphanage Email Strategy

Want to Touch the Moon?

Touch the moon with fun Educational activities and opportunities at Chimfunshi sanctuary as blogged by volunteers, students, visitors and staff.

subscribe to educational and fun updates Now!

http://touchingthemoon.blogspot.com

Weekly Email from a friend of chimps

Page 14: Chimfunshi Wildlife Orphanage Email Strategy

share videos shot by visitors, volunteerswatch a few of the over 43

videos of the chimps at

Chimfunshi wildlife orphanage

For chimpanzees on

youtube .

Watch and share Now!

http://youtube.com/

Weekly Email from a friend of chimps

Page 15: Chimfunshi Wildlife Orphanage Email Strategy

Join the facebook community

friends of chimfunshi group on

facebook is just one of the many

large and small online communities

supporting chimps at chimfunshi.

visit it here

http://facebook.com/

Weekly Email from a friend of chimps

Page 16: Chimfunshi Wildlife Orphanage Email Strategy

show your support for chimps in style

Let everyone in your community know that you are a friend of Chimfunshi.

Buy merchandise that creates greater

awareness of the plight of orphaned

chimpanzees and to assist the work

being done at Chimfunshi. Proceeds go to

Friends of Chimfunshi an international

non-profit charity with chapters in United States,

Africa and Europe.

http://chimfunshi.org.za

Weekly Email from a friend of chimps

Page 17: Chimfunshi Wildlife Orphanage Email Strategy

This is a pivitol cause for chimps at Chimfunshi. even if you just joined

our cause, your feedback will inform the planning for the next phase of this campaign.

Take a brief survey now

http://

share your feed back

Weekly Email from a friend of chimps

Page 18: Chimfunshi Wildlife Orphanage Email Strategy

follow @Chimfunshi on twitterWant to know the latest events, milestones achieved

By chimps at chimfunshi?

Your opportunity to instantly update your followers.

Retweet, send a direct message or reply to instant updates

of the day to day events from @chimfunshi on

twitter.

Follow @chimfunshi now!

http://twitter.com/chimfunshi

Weekly Email from a friend of chimps

Page 19: Chimfunshi Wildlife Orphanage Email Strategy

The offer

121 emails of chimps bio written with calls to action eg.

Email subscription opt in form on website,

Blogs and facebook profile.

Automated email follow ups

Email analytics monthly report

Weekly Email from a friend of chimps

Page 20: Chimfunshi Wildlife Orphanage Email Strategy

costs:

Set up $697

# of Subscribers monthly fee

1-500 $150 501-1500 $250 1501-2,500 $450 2,500-5000 $650 5001 and above $850

Weekly Email from a friend of chimps

Page 21: Chimfunshi Wildlife Orphanage Email Strategy

Thank you

Presented by Jerry Sakala Read Jerry Sakala’s cv online http://www.linkedin.com/in/

jerrysakala

Weekly Email from a friend of chimps


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