Home >Technology >China App Index: Foreign Games Win Chinese Hearts, But Not Their Wallets [November 2013]

China App Index: Foreign Games Win Chinese Hearts, But Not Their Wallets [November 2013]

Date post:27-May-2015
View:14,174 times
Download:1 times
Share this document with a friend
Clash of Clans is the number one game in China this month, but they need a China-friendly billing system before they can monetize!
  • 1. WandoujiaChinas leading Android app storeThe China App Index November 2013Top Trend:!Purchase unavailable! A valid Google account is required.!Foreign Games Win Chinese Hearts, But Not Their Wallets

2. Top Trends in November 20131 2 3Foreign games win Chinese hearts, but not their wallets MomentCam, a Chinese export hitting shores everywhere A cure for smartphone insomnia: Lock yourself out at bedtime 3. 1Foreign Games Win Chinese Hearts, But Not Their WalletsIn the world of Chinese apps, free is the law of the land, and so many internationally developed games will never even make it out of the gate. For those games that have adopted the Chinafriendly freemium model, however, there still remains the challenge of adopting a Chinafriendly payment system.Clash of Clans () Monthly Downloads: 206k Over 200,000 Chinese Android users downloaded Supercells break-out hit, Clash of Clans, but not a single one of them can purchase gems, the in-game monetization currency. 4. 1Foreign Games Win Chinese Hearts, But Not Their WalletsMore than 70% of Android phones in China lack Google Play Services, and Googles in-app billing system has yet to cross the Great Firewall, but there are multiple options for games wishing to cater to their Chinese player base.Payment System Google In-App Billing Chinese users are unable to make in-game purchases in games using this framework.Game Clash of Clans!Mini Motor Racing?Independent Billing Solution Games can setup billing through mobile carriers or Alipay, often with the help of a local publisher. Revenue share ranges widely among services.App Store Billing Top games can directly cooperate with app stores like Wandoujia for billing, leveraging existing user accounts and associated brand trust.Im MT1 70% is a Wandoujia and Benedict Evans estimate 5. 1Foreign Games Win Chinese Hearts, But Not Their WalletsThe billing systems used by Mini Motor Racing and Im MT both offer Chinese players various methods for purchasing in-game content. Clash of Clans asks a Chinese user to install the Google Play Store, but then denies the validity of their Google accounts.Clash of ClansMini Motor RacingIm MTGoogle In-App BillingIndependent Billing SolutionApp Store BillingTreasurePurchase unavailable! A valid Google account is required.Payment ToolPay with AliPay Pay with China MobilePay with AliPayPay with Debit Pay with CodePay with Credit Pay with Phone Card 6. 1Foreign Games Win Chinese Hearts, But Not Their WalletsGames lacking a Chinese payment system not only miss out on potential revenue, they also leave Chinese players locked out of premium game content and feeling frustrated. These gamers are eager to pay, but complain they cant buy gems in Clash of Clans.No gems...but good!I cant buy any gems!Very fun, but I cant apply for an account. Why? How can I x this?Not bad, but how do I get gems?Its so hard waiting!Wandoujia user reviews of Clash of Clans http://apps.wandoujia.com/apps/com.supercell.clashofclans 7. 2MomentCam, a Chinese Export Hitting Shores EverywhereLatest in the wave of popular photo-doctoring apps, the global success of MomentCam is turning heads in the industry. MomentCam appeared on the radar suddenly in October and quickly won over both iPhone and Android users. Its even said to be a hit among Thai celebrity circles.MomentCam () Peak Daily Downloads: 54k MomentCam takes the users photo and makes it a cartoon sketch. The user can place his visage, adorned with a choice of hairstyles, glasses, and beards, in a variety of comical and cute sketched pictures. New sketches are available for free each day, and other packs are available for purchase. Ample channels are available for spreading your hilarious creations to friends everywhere. 8. 2MomentCam, a Chinese Export Hitting Shores EverywhereAccording to App Annie, the app spread virulently through Southeast Asia, Australia, and Scandinavia where it was the number one Google Play Photo app in 11 countries by the rst week of November.MomentCams daily downloads rocketed upward for nine days before peaking at almost 54,000 on October 31. Surprising to some analysts, MomentCams international success in markets such as Australia and the United States came before an English version was available.Chart taken from http://apps.wandoujia.com/apps/com.manboker.headportrait/dashboard?model= 9. 3A Cure for Smartphone Insomnia: Lock Yourself Out at BedtimeWeve heard about draconian measures by the government or universities to limit Chinese netizens computer use and curb game addiction, but some Chinese mobile users are taking it upon themselves to put a stop to their mobile distraction with apps that lock their phones.I Wanna Sleep () Growth Rate: 7,575% The fastest growing app this month was this phone-locking sleep aid. Set a time to go to sleep, and I Wanna Sleep reminds you its time to hit the sack and locks your phone. The app also provides a suite of pleasant music and nature sounds to help relax you.SleepMusicMoreShould you give up your good intentions and quit the app early, it will punish you by posting an embarrassing message to WeChat, such as announcing you will treat your friends to dinner. 10. 3A Cure for Smartphone Insomnia: Lock Yourself Out at BedtimeThese self-discipline apps (or perhaps parent-discipline in the case of the student-targeted I Wanna Study) reveal a maturing Chinese mobile user base wrestling with the same issues of smartphone distraction that plague their counterparts in developed nations.I Wanna Study () Total Installs: 300k I Wanna Study is another popular app from the studio that created I Wanna Sleep. Targeted at students studying for the notorious gao kao university entrance exam, it also provides a library of educational materials for various subjects high school and university students might need.Start StudyingStudyMaterialsToolsMeLike its sibling, should you give up before the allotted amount of time, you must suffer an annoying song or an embarrassing post to social media. 11. Star Apps November 2013Top New Fastest Growing 12. Top New Top New AppMini Flashlight ()Top New GameClash of Clans () 13. Top New Apps RankNameDownloads1 2 3 4 5 6 7 8 9 10Mini Flashlight ()78,075Ricebook ()62,495Emoticon Factory ()44,267FM Radio ()27,681Bing Idol ()27,496Chinese Calendar ()19,086One Key Rooter (root)16,398WeRun Assistant ()14,298Light Launcher ()13,858EverMemo ()11,439 14. Top New Games Rank1 2 3 4 5 6 7 8 9 10NameDownloadsClash of Clans ()205,561Dungeon and Fighter (DNF!!)115,329Gravity Guy 2 (2)78,315Townsmen 7: A New World (7)68,028Plants vs. Zombies 2 (2)36,836Lola Panda 2 (2-)34,963King of Fighter ()32,431Chinese Study King ()29,008WeRunner ()22,786The Famous General ()20,117 15. Fastest Growing Fastest Growing AppFastest Growing GameI Wanna Sleep ()Trollface Quest () 16. Fastest Growing Apps Rank1 2 3 4 5 6 7 8 9 10NameDownloadsGrowth rateI Wanna Sleep ()159,9597,575%Rainbow Storage()184,3253,192%Mobile QQ2013 (QQ2013 )252,0991,978%Express Inn Manager ()172,5901,300%Baidu Group-Buy ()244,7831,256%9 RMB Shopping ()439,9441,192%Color Cat Lottery ()176,158992%Kuxun Air Ticket ()168,325900%Bread Trip ()211,114404%Baidu One Key Root (root)245,160208% 17. Fastest Growing Games RankNameDownloadsGrowth rate1 2 3 4 5 6 7Trollface Quest ()258,676174,681%Deer Hunter 2014 (2014)233,8945,343%Mini Motor Racing ()154,1673,696%Who Am I (-)167,3733,335%Krazy Kart ()426,391712%Zijin Island Run ()312,726633%Right Brain Sports ()207,344571%8Despicable Me: Minion Rush (: )232,293313%Ghost Sniper ()204,208273%Temple Run Oz (: )413,525192%9 10 18. Wandoujia Gaming Partner Showcase 19. Im MT263,110 downloads 102 RMB ($16) in the rst week of the exclusive launchARPPUIndustry Avg = 90 RMBWhen LocoJoy released its smash hit Im MT for Android, they partnered with Wandoujia for an exclusive launch. A special landing page drove over 250,000 downloads in the rst week, and Wandoujia currently contributes over 70,000 DAU to the game. Source: Wandoujia data, September 2013, Game developer data for distribution channels 20. About the China App Index http://appindex.wandoujia.comChina is the worlds largest smartphone market, by far. But its a black hole for app data. Mobile research rms use Google Play data, which works for most of the world, but not for China. Nine out of ten new smartphones sold in China run Android, but developers are left in the dark. Here at Wandoujia, we decided to change that. As an Android app store with over 250 million users, we decided to shine a light on the market. We hope it will encourage more foreign developers to come to China.Methodology: Top new: Launched within the last 60 days. Fastest-growing: Highest growth-rate this month, relative to an average of the previous 3 months. App data is carefully screened to eliminate zombie downloads All data is from the Wandoujia App Store, with 250 million+ Android users in China. 21. About Wandoujia The China partner for app developers Wandoujias editorial team is always on the lookout for the best new apps. That denitely includes apps from foreign developers! Weve partnered with Flipboard, EverNote, Pocket, and LINE to do exclusive launches and promotions in China.The place for mobile gamers Wandoujia is the easiest way to reach a massive audience of gamers in China. For developers, our app promotion system makes it easy to be discovered and our payment SDK makes it easy to get paid.Complete media management Wandoujia is for more than just apps. Our PC suite makes it super-easy for users to manage all of their content. That includes movies, TV shows, music, and e-books too.Learn more here: http://www.slideshare.net/WandouLabs/ brandbook-en?from_search=5 22. Wandoujia Developer CenterRegister today: http://developer.wandoujia.com/intl/ For support contact: zhangyan@wandoujia.comBenets for Registered Developers: Veried developer badge gives developers peace of mind Push updates t

Popular Tags:

Click here to load reader

Embed Size (px)