Wandoujia

Foreign Games Win Chinese Hearts, But Not Their Wallets

The China App IndexNovember 2013

China’s leading Android app store

Top Trend:

Purchase unavailable! A valid Google account is required. !!

Top Trends in November 2013

Foreign games win Chinese hearts, but not their wallets

MomentCam, a Chinese export hitting shores everywhere

A cure for smartphone insomnia: Lock yourself out at bedtime

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In the world of Chinese apps, free is the law of the land, and so many internationally developed games will never even make it out of the gate. For those games that have adopted the China-friendly “freemium” model, however, there still remains the challenge of adopting a China-friendly payment system.

Clash of Clans(部落冲突) Monthly Downloads: 206k

Foreign Games Win Chinese Hearts,But Not Their Wallets

Over 200,000 Chinese Android users downloaded Supercell’s break-out hit, Clash of Clans, but not a single one of them can purchase gems, the in-game monetization currency.

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1 Foreign Games Win Chinese Hearts,But Not Their Wallets

More than 70%¹ of Android phones in China lack Google Play Services, and Google’s in-app billing system has yet to cross the Great Firewall, but there are multiple options for games wishing to cater to their Chinese player base.

Payment System GameGoogle In-App Billing

Chinese users are unable to make in-game purchases in games using this framework.

Clash of Clans

Independent Billing SolutionGames can setup billing through mobile carriers or

Alipay, often with the help of a local publisher. Revenue share ranges widely among services.

Mini Motor Racing

App Store BillingTop games can directly cooperate with app stores like Wandoujia for billing, leveraging existing user

accounts and associated brand trust.

I’m MT

!

?

✓1 70% is a Wandoujia and Benedict Evans estimate

The billing systems used by Mini Motor Racing and I’m MT both offer Chinese players various methods for purchasing in-game content. Clash of Clans asks a Chinese user to install the Google Play Store, but then denies the validity of their Google accounts.

Foreign Games Win Chinese Hearts,But Not Their Wallets1

Pay with China Mobile Pay with AliPay

Pay with Code

Payment Tool

Pay with AliPay

Pay with Debit

Pay with Credit

Pay with Phone Card

Purchase unavailable! A valid Google account is required.

Treasure

Clash of Clans Mini Motor Racing I’m MT

Google In-App Billing Independent Billing Solution App Store Billing

Games lacking a Chinese payment system not only miss out on potential revenue, they also leave Chinese players locked out of premium game content and feeling frustrated. These gamers are eager to pay, but complain they can’t buy gems in Clash of Clans.

Foreign Games Win Chinese Hearts,But Not Their Wallets1

I can’t buy any gems!

Very fun, but I can’t apply for an account. Why? How can I fix this?

No gems...but good!

Not bad, but how do I get gems? It’s so hard waiting!

Wandoujia user reviews of Clash of Clans http://apps.wandoujia.com/apps/com.supercell.clashofclans

Latest in the wave of popular photo-doctoring apps, the global success of MomentCam is turning heads in the industry. MomentCam appeared on the radar suddenly in October and quickly won over both iPhone and Android users. It’s even said to be a hit among Thai celebrity circles.

MomentCam(魔漫相机) Peak Daily Downloads: 54k

MomentCam, a Chinese Export Hitting Shores Everywhere

MomentCam takes the user’s photo and makes it a cartoon sketch. The user can place his visage, adorned with a choice of hairstyles, glasses, and beards, in a variety of comical and cute sketched pictures. New sketches are available for free each day, and other packs are available for purchase.

Ample channels are available for spreading your hilarious creations to friends everywhere.

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According to App Annie, the app spread virulently through Southeast Asia, Australia, and Scandinavia where it was the number one Google Play Photo app in 11 countries by the first week of November.

MomentCam, a Chinese Export Hitting Shores Everywhere2

MomentCam’s daily downloads rocketed upward for nine days before peaking at almost 54,000 on October 31.

Surprising to some analysts, MomentCam’s international success in markets such as Australia and the United States came before an English version was available.

Chart taken from http://apps.wandoujia.com/apps/com.manboker.headportrait/dashboard?model=

We’ve heard about draconian measures by the government or universities to limit Chinese netizens’ computer use and curb game addiction, but some Chinese mobile users are taking it upon themselves to put a stop to their mobile distraction with apps that lock their phones.

I Wanna Sleep(我要早睡)Growth Rate: 7,575%

A Cure for Smartphone Insomnia: Lock Yourself Out at Bedtime

The fastest growing app this month was this phone-locking sleep aid. Set a time to go to sleep, and I Wanna Sleep reminds you it’s time to hit the sack and locks your phone. The app also provides a suite of pleasant music and nature sounds to help relax you.

Should you give up your good intentions and quit the app early, it will punish you by posting an embarrassing message to WeChat, such as announcing you will treat your friends to dinner.

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Sleep Music More

I Wanna Study(我要当学霸)Total Installs: 300k

A Cure for Smartphone Insomnia: Lock Yourself Out at Bedtime

I Wanna Study is another popular app from the studio that created I Wanna Sleep. Targeted at students studying for the notorious gao kao university entrance exam, it also provides a library of educational materials for various subjects high school and university students might need.

Like its sibling, should you give up before the allotted amount of time, you must suffer an annoying song or an embarrassing post to social media.

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Study Materials Tools Me

StartStudying

These self-discipline apps (or perhaps parent-discipline in the case of the student-targeted I Wanna Study) reveal a maturing Chinese mobile user base wrestling with the same issues of smartphone distraction that plague their counterparts in developed nations.

Top NewFastest Growing

November 2013Star Apps

Top NewTop New App Top New Game

Mini Flashlight(迷你⼿手电筒)

Clash of Clans(部落冲突)

Rank Name Downloads

1 Mini Flashlight (迷你⼿手电筒) 78,075

2 Ricebook (饭本) 62,495

3 Emoticon Factory (表情⼯工⼚厂) 44,267

4 FM Radio (调频收⾳音机) 27,681

5 Bing Idol (追星必应) 27,496

6 Chinese Calendar (中国⽇日历) 19,086

7 One Key Rooter (⼀一键root⼤大师) 16,398

8 WeRun Assistant (天天酷跑辅助器) 14,298

9 Light Launcher (轻桌⾯面) 13,858

10 EverMemo (印象便签) 11,439

Top New Apps

Rank Name Downloads

1 Clash of Clans (部落冲突) 205,561

2 Dungeon and Fighter (DNF!红眼⿁鬼剑!) 115,329

3 Gravity Guy 2 (重⼒力⼩小⼦子2) 78,315

4 Townsmen 7: A New World (家园7：新世界) 68,028

5 Plants vs. Zombies 2 (植物⼤大战僵⼫尸2) 36,836

6 Lola Panda 2 (⼉儿童启蒙英语派对2-乐乐熊猫) 34,963

7 King of Fighter (格⽃斗之皇) 32,431

8 Chinese Study King (中国好学霸) 29,008

9 WeRunner (天天酷跑) 22,786

10 The Famous General (⼀一将成名) 20,117

Top New Games

Fastest GrowingFastest Growing App Fastest Growing Game

I Wanna Sleep(我要早睡)

Trollface Quest(史上最贱暴⾛走游戏)

Rank Name Downloads Growth rate

1 I Wanna Sleep (我要早睡) 159,959 7,575%

2 Rainbow Storage(虹盘) 184,325 3,192%

3 Mobile QQ2013 (⼿手机QQ2013 国际版) 252,099 1,978%

4 Express Inn Manager (快捷酒店管家) 172,590 1,300%

5 Baidu Group-Buy (百度团购) 244,783 1,256%

6 9 RMB Shopping (九块邮) 439,944 1,192%

7 Color Cat Lottery (彩猫彩票) 176,158 992%

8 Kuxun Air Ticket (酷讯机票) 168,325 900%

9 Bread Trip (⾯面包旅⾏行) 211,114 404%

10 Baidu One Key Root (百度⼀一键root) 245,160 208%

Fastest Growing Apps

Rank Name Downloads Growth rate

1 Trollface Quest (史上最贱暴⾛走游戏) 258,676 174,681%

2 Deer Hunter 2014 (猎⿅鹿⼈人2014) 233,894 5,343%

3 Mini Motor Racing (极速⻜飞⻋车) 154,167 3,696%

4 Who Am I (我是谁-背影猜猜猜) 167,373 3,335%

5 Krazy Kart (暴⼒力卡丁⻋车) 426,391 712%

6 Zijin Island Run (紫⾦金岛跑得快) 312,726 633%

7 Right Brain Sports (燃烧吧！右脑的运动会夏季篇) 207,344 571%

8 Despicable Me: Minion Rush (卑鄙的我: 胶囊快跑) 232,293 313%

9 Ghost Sniper (幽灵狙击⼿手) 204,208 273%

10 Temple Run Oz (神庙逃亡: 魔境仙踪) 413,525 192%

Fastest Growing Games

Wandoujia Gaming Partner

Showcase

I’m MT

263,110 downloadsin the first week of the exclusive launch

When LocoJoy released its smash hit I’m MT for Android, they partnered with Wandoujia for an exclusive launch. A special landing page drove over 250,000 downloads in the first week, and Wandoujia currently contributes over 70,000 DAU to the game.

102 RMB ($16)ARPPU

Industry Avg = 90 RMB

Source: Wandoujia data, September 2013, Game developer data for distribution channels

China is the world’s largest smartphone market, by far. But it’s a black hole for app data. Mobile research firms use Google Play data, which works for most of the world, but not for China. Nine out of ten new smartphones sold in China run Android, but developers are left in the dark.

Here at Wandoujia, we decided to change that. As an Android app store with over 250 million users, we decided to shine a light on the market. We hope it will encourage more foreign developers to come to China.

Methodology:• Top new: Launched within the last 60 days.• Fastest-growing: Highest growth-rate this month, relative to an average of the previous 3 months.• App data is carefully screened to eliminate ‘zombie downloads’• All data is from the Wandoujia App Store, with 250 million+ Android users in China.

About the China App Indexhttp://appindex.wandoujia.com

The China partner for app developersWandoujia’s editorial team is always on the lookout for the best new apps. That definitely includes apps from foreign developers! We’ve partnered with Flipboard, EverNote, Pocket, and LINE to do exclusive launches and promotions in China.

Complete media managementWandoujia is for more than just apps. Our PC suite makes it super-easy for users to manage all of their content. That includes movies, TV shows, music, and e-books too.

The place for mobile gamers Wandoujia is the easiest way to reach a massive audience of gamers in China. For developers, our app promotion system makes it easy to be discovered and our payment SDK makes it easy to get paid.

Learn more here:http://www.slideshare.net/WandouLabs/brandbook-en?from_search=5

About Wandoujia

Benefits for Registered Developers:• Verified developer badge gives developers peace of mind• Push updates to your Chinese users, quickly and efficiently• Eligible for campaigns and featured promotions• Optimized search result ranking

Register today:http://developer.wandoujia.com/intl/

Wandoujia Developer Center

For support contact: zhangyan@wandoujia.com

150,000 downloadsin the first week.

Our China launch with Wandoujia was a big success. A few short days after we got in contact, we were ready to launch with a nicely designed campaign that fit with our brand image. Wandoujia has delivered hundreds-of-thousands of downloads, including some of our highest-quality users in China.“ ”

Case Study: Flipboard in China

When Flipboard came to China in June 2012, it partnered with Wandoujia on the launch.

-Alvin Tse, Product Director at Flipboard China

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zhangyan@wandoujia.comInternational Developer

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