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FINDING NEW WINE-LOVERS Daniel Evans Chief Executive Officer [email protected] www.ormita.com August 2011 © Copyright 2011 – Ormita Commerce Network Limited. All Rights Reserved
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MARKETING FOR FUTURE BUSINESS GROWTH
FINDING NEW WINE-LOVERS
Daniel EvansChief Executive Officer
August 2011
© Copyright 2011 – Ormita Commerce Network Limited. All Rights Reserved
MARKETING FOR FUTURE BUSINESS GROWTH
THE BIG DEAL ABOUT CHINA
MARKETING FOR FUTURE BUSINESS GROWTH
The Plain Facts
China: • Is the world’s fastest growing economy• Doubles in size approximately every seven years• Will be the largest economy by 2020• Is the largest country by population• Is the worlds largest lender
Source: World Bank
MARKETING FOR FUTURE BUSINESS GROWTH
The Future : The World’s Largest Economies
14.9 tr 14.7 tr 9.9 tr 4.3 tr 4.0 tr 2.2 tr
European Union
U.S.AChina
Japan India
Russia
30 tr 29.6 tr 28.1 tr 13.4 tr 6.8 tr 4.3 tr
European Union
China U.S.A
India
Russia
2010GDP PPP-adjusted
Values in Trillions of USD
Source: World Bank
2020GDP PPP-adjusted
Values in Trillions of USD
Japan
MARKETING FOR FUTURE BUSINESS GROWTH
Biggest Economies in 2020
Source: World Bank
MARKETING FOR FUTURE BUSINESS GROWTH
ChinaWorld’s Fastest Growing Economies
-10
-5
0
5
10
15
20
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
AustraliaCanadaChinaIndiaRussian FederationUnited KingdomUnited StatesEuropean Union
GDP GROWTH PER YEAR
Real growth rateValues expressed as a percentage
Source: World Bank
MARKETING FOR FUTURE BUSINESS GROWTH
The Largest Populations in the World
0
200
400
600
800
1000
1200
1400
1600
China India
Euro A
rea
United S
tates
Indones
ia
Brazil
Pakist
an
Banglad
esh
Nigeria
Russia
2010 POPULATION IN MILLIONS
Source: CIA World Fact Book
MARKETING FOR FUTURE BUSINESS GROWTH
THE CHINA ALCOHOLIC DRINKS MARKET
MARKETING FOR FUTURE BUSINESS GROWTH
China as a Growing Market
• 1480.6 million litres: market volume for table wine in 2010, growing at over 20% per annum
• 60%: the annual growth rate of imported table wine in the past five years, totalling 146.3 million litres
• 48%: market share of bottle wine imports from France, while US-imported wine accounts for less than 10%
• USD655.7 million: estimated market value for imported bottled wine in China, the bulk from red wine
Source:China Customs, 2011Rabobank Wine Quarterly
MARKETING FOR FUTURE BUSINESS GROWTH
Chinese bottled wine imports by country
Source: Rabobank Wine Quarterly
MARKETING FOR FUTURE BUSINESS GROWTH
Most consumed brands of beer
Source: Credit Suisse China Consumer Survey
MARKETING FOR FUTURE BUSINESS GROWTH
It seems that…
• Though China is a large market, the recognition of foreign brands is low, notwithstanding the dominance from local brewers
• Competitors like Dynasty, Chang Yu, GreatWall, YanjingBeer, Zhu Jiang Beer, or even counterparts like Budweiser, Heineken, Calsberg are still promoting heavily in China
• But, we will help you break through
MARKETING FOR FUTURE BUSINESS GROWTH
LURING THE CHINESE DRINKERS
MARKETING FOR FUTURE BUSINESS GROWTH
Chinese Consumer Behaviors
Capture the new generation:• Post-80s’ willingness to try• Rising brand awareness• Influenced heavily by ads (bandwagon)
Solution:• Media campaigns without using cash
Source: McKinsey
MARKETING FOR FUTURE BUSINESS GROWTH
Media resources in China
Hong Kong, Guangzhou, Shenzhen, etc.
Shanghai, Hangzhou, Nanjing, etc.
Beijing, Tianjin, Dalian, etc.
Chengdu, Chongqing, Xi’an, etc.
MARKETING FOR FUTURE BUSINESS GROWTH
Types of media available to barter
Restaurant:• Printed paper napkin
Billboard:• Commercial building• Bus stop and roadside board
Public transportation:• Metro, bus, taxi, train, plane and airport
Media:• Magazines, TV/radio, online commercials and exhibition
MARKETING FOR FUTURE BUSINESS GROWTH
Example: Restaurant
• Printed paper napkin
MARKETING FOR FUTURE BUSINESS GROWTH
Example: Commercial building
• Body/LED
• Indoor ads board
MARKETING FOR FUTURE BUSINESS GROWTH
Example: Roadside billboard
• Bus stop • Board
MARKETING FOR FUTURE BUSINESS GROWTH
Example: Bus
• Interior
• Body
MARKETING FOR FUTURE BUSINESS GROWTH
How it works?
= USD100,000
USD100,000 =
MARKETING FOR FUTURE BUSINESS GROWTH
Contact Us
Media Services DepartmentOrmita Barter Limited
Email: [email protected]: +852 3741 0702Facsimile: +852 3743 4409
HeadquarterEmail: [email protected]
Telephone: +86 755 3301 1789Facsimile: +86 755 3301 1790
