2014 China E-commerce Trend
Introduction
This presentation is based on iReseach’s report:
Trends of China E-commerce Development and Insights of Online Shoppers’ Behavior
GROWTH FOR ONLINE SHOPPING STABLIZING ON PC,
BREAKING OUT ON MOBILE DEVICE
DOMESTIC DEMAND GROWS, SALES FOR CONSUMER PRODUCTS REACHES NEW HIGH Sales & penetration for online shopping continue to grow, penetration rate reaches 8% in 2013
PERCENTAGE OF ONLINE SHOPPING ON MOBILE DEVICE INCREASES Percentage of online shopping on mobile device will reach 50% by 2016
50% OF CHINESE NETIZENS ARE ONLINE SHOPPERSOnline shoppers exceeds 330M people in 2014 with unexpected growth
B2C SHOPPING SITE VISITS FROM PC Major B2C sites monthly visits in May 2013 (,0000)
B2C SHOPPING SITES VISITS FROM MOBILE DEVICE Major B2C sites monthly visits on May 2013 (,000)
E-COMMERCE IN DIFFERENT REGIONS
ORDERS FROM GUANGDONG, JIANGSU, SHANDONG & ZHEJIANG EXCEEDS 500MGuangdong made the most number of orders, Hebei tops growth chart
60% OF POSTAL & COURIER BUSINESS COME FROM ONLINE SHOPPINGMajor courier service providers made 9.19 billion deliveries
9.19B deliveries in 2013
5.5B deliveries for online shopping
Turnover: $23.5B
Avg. delivery price $2.6/piece
HUGH POTENTIAL FOR O2O MARKET
LOCAL O2O SERVICE SEES RAPID GROWTH, BUT PENETRATION RATE STILL LOW
VERTICAL SERVICE MARKET STEAMS AHEAD
FOOD AND BEVERAGE MARKET BOOMS
ONLINE EDUCATION STILL AT EARLY STAGE OF DEVELOPMENT
ONLINE EDUCATION MADE IMPACT ON VARIOUS BUSINESSES
BAIBU, ALIBABA & TENCENT EYING O2O
CROSS-BORDER BECOMES A NEW FOCUS
DEVELOPMENT OF CROSS-BORDER E-COMMERCEGaining government support and favorable policies
PLATFORM, LOGISTIC AND FIINANCIAL INSTITUTIONS ARE MAJOR PARTICIPANTSLogistic flow, cash flow and information flow analysis
CROSS-BORDER PAYMENT & CROSS-BORDER E-COMMERCE DEVELOP AT SAME STEPCross-border e-commerce mainly targets export
HUGE POTENTIAL FOR CROSS-BORDER E-COMMERCE
A digital link to your business in China
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