3 November 2019. Subject to Change. 1 China Education Market Immersion Program Agenda and Overview Beijing. Saturday 23rd November – Wednesday 27th November The China Education Market Immersion Program is a five-day intensive course in Beijing, bringing together education leaders from around the world to gain an in-depth understanding of the world’s most dynamic education market and identify opportunities. Program Faculty and Expert Presenters Faculty and presenters on the Immersion are in- country experts in their field. From founders, CEO’s and Executives of education companies, start-ups and growth organizations, to academics from the most prestigious institutions. Program Faculty and presenters are able to provide both a high-level strategic overview of the market and its dynamics as well as engaging in strategic discussions about specific trends and opportunities they see in the market. Presenters will provide strategic insights into their own organisation, high level market analysis, data and case study examples. About HolonIQ HolonIQ is a global education market intelligence firm to power decisions that matter. Our mission is to connect the world with the technology, skills and capital to transform education through access to the most comprehensive education innovation dataset, intelligence tools and global network of people and ideas. About JMDedu JMDedu is a leading B2B EdTech Media in China, that informs and connects business professionals through our reports, events, and information services. Our mission is to drive the advancement of education. Our network is across education industry in China as well as globally — entrepreneurs, investors, startups, educators, business-decision makers, and policy-decision makers. Program Participants The Program is designed for senior individuals and teams wanting to better understand and connect their growth to the China education market. A maximum of 30 participants will be selected on a competitive basis to join the program. Typical participant profile on HolonIQ Immersion Programs: Education Leaders and Entrepreneurs who seek to better understand the opportunity that China presents for their organization’s growth. Technology and Innovation Leaders in universities, school systems, government and education companies seeking to gain first-hand experience of China’s technology and business model innovations. Strategy, Investment and Growth Professionals seeking to gain insight into the China education market size, shape and dynamics, to assess models for engagement and make in-country connections.
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INDIA 2019. GLOBAL EXECUTIVE IMMERSION PROGRAM
3 November 2019. Subject to Change. 1
China Education Market Immersion Program Agenda and Overview
Beijing. Saturday 23rd November – Wednesday 27th November
The China Education Market Immersion Program is a five-day intensive course in Beijing, bringing together education leaders from around the world to gain an in-depth understanding of the world’s most dynamic education market and identify opportunities.
Program Faculty and Expert Presenters
Faculty and presenters on the Immersion are in-country experts in their field. From founders, CEO’s and Executives of education companies, start-ups and growth organizations, to academics from the most prestigious institutions.
Program Faculty and presenters are able to provide both a high-level strategic overview of the market and its dynamics as well as engaging in strategic discussions about specific trends and opportunities they see in the market. Presenters will provide strategic insights into their own organisation, high level market analysis, data and case study examples.
About HolonIQ
HolonIQ is a global education market intelligence firm to power decisions that matter. Our mission is to connect the world with the technology, skills and capital to transform education through access to the most comprehensive education innovation dataset, intelligence tools and global network of people and ideas.
About JMDedu
JMDedu is a leading B2B EdTech Media in China, that informs and connects business professionals through our reports, events, and information
services. Our mission is to drive the advancement of education. Our network is across education industry in China as well as globally — entrepreneurs, investors, startups, educators, business-decision makers, and policy-decision makers.
Program Participants
The Program is designed for senior individuals and teams wanting to better understand and connect their growth to the China education market. A maximum of 30 participants will be selected on a competitive basis to join the program. Typical participant profile on HolonIQ Immersion Programs:
Education Leaders and Entrepreneurs who seek to better understand the opportunity that China presents for their organization’s growth.
Technology and Innovation Leaders in universities, school systems, government and education companies seeking to gain first-hand experience of China’s technology and business model innovations.
Strategy, Investment and Growth Professionals seeking to gain insight into the China education market size, shape and dynamics, to assess models for engagement and make in-country connections.
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DAY 1 - SATURDAY 23 NOVEMBER Venue: Beijing Convention Centre Hotel
Time Description
12:00 Welcome Lunch. The program kicks off with a welcome lunch. Participants will get to know each other, be introduced to program staff and Faculty.
13:00 Program Overview. Schedule and logistics. Program materials will be distributed and ‘China ready’ activities will prepare participants for communicating and getting around.
Maria Spies – Managing Director & Co-Founder HolonIQ
13:30 China: Setting the scene. This session provides an overview of the drivers of growth and change in the China education/EdTech Market in a global context. A comprehensive Market Map and analysis of investment activity, market structure and trends including information about key providers and investors. Patrick Brothers– Managing Director & Co-Founder HolonIQ Timothy Zhou – Equity Analyst, Goldman Sachs Juliette Li – Managing Partner, China EdTech 100
14:00 K-12 Market in China. In-market experts who are leading significant education operations in China will walk through the structure, funding and trends in PreK-12 education in China. Key players, market size, innovation trends, growth opportunities and challenges will be discussed.
Hunter Su – Director of Strategic Consulting, NewSchool Insight Media
14:45 After-School Tutoring and Test Prep represent the most well-funded areas in education with more venture capital flowing to this part of the sector than almost any other in China. Artificial Intelligence is now deeply embedded into learning and testing, making for a highly competitive and eminently scalable opportunity. Hear from these leaders about the opportunities and challenges in this part of the market.
Zhuang Chen, International Partnerships - New Oriental
15:30 Short Break – Tea, Coffee & Snacks
15:45 Higher Education & International Education: There 20m university and college students in China, with 1.5m studying overseas and half a million international students studying in China every year. This presentation provides an overview of the higher education system in China, structure of the market, including volume, international engagement, trends and policy environment, funding, technology trends, key opportunities and challenges. Presenter to be confirmed
16:30 Vocational & Adult Upskilling Market: There has been a recent policy and funding focus on vocational education and adult upskilling in China with government setting aside USD $15B to expand the vocational system. In addition to support for vocational schools, the government is encouraging universities and enterprise to collaborate more deeply on workforce training. This session will provide an overview of the upskilling and vocational market in China, including market structure, key players, future trends and opportunities. Kenneth Ke, Managing Director - China New Higher Education Group
17:15 Group Discussion Q&A - Joined by Day 1 Faculty, the group will debrief Day 1 and discuss issues relevant for their objectives for China.
17:30 Drinks on Site. Participants, faculty and invited guests relax over a pre-dinner networking.
18:00 Welcome Dinner. The cohort will enjoy a classic Chinese meal, joined by faculty, staff and invited guests. Participants will be back to their hotel by 22:30.
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DAY 2 - SUNDAY 24 NOVEMBER Venues: Beijing Convention Centre Hotel, Schwarzman College, Tsinghua University
Time Description
09:00 Culture and doing business in China
Key concepts in Chinese culture and the implications for doing business in China. The ways in which culture influences everyday business dealings, negotiation and relationships is covered.
Patrick Brothers – Managing Director, HolonIQ
Yujia Li – Global Business Development, JMDedu
09:45 Legal Considerations. The focus of the session is to provide an overview of the legal considerations for doing business in China. As part of the session, we will discuss entity forms, structuring options, cross-border scenarios, tax policy, moving money in and out of China. Henry Yin – Partner, Cooley
10:30 Operating in China. Market experts will provide an overview of what it takes to enter and grow an education business in China. The discussion includes different operating models, partnering options, channels to market and business development, HR and staff. Kim Morrison – CEO, Grok Global
11.15 Short Break – Tea, Coffee & Snacks
11.30 Operating in China: Experiences from the field. Hear from entrepreneurs in China about what it takes to succeed in one of the world’s largest and fastest growing education and technology markets. This future-focused session provides participants the opportunity to engage with companies who are succeeding in China and hear about key opportunities and challenges such as competition, regulation, marketing, growth and staffing.
Sophie Chen – China Country Manager, Discovery Education
Richard Coward – CEO, China Admissions
Todd Kuhns – Marketing Manager, AppInChina
Kit Harford – CEO & Co-Founder, TechTrek
12:30 Lunch & Networking Presenters and participants continue the discussion over a light lunch.
13:30 Bus departs for Tsinghua University
14:30 AI in Education. Schwarzman College, Tsinghua University. Join Faculty, students and invited guests at this masterclass focusing on the ways in which AI is impacting all parts of education, training and talent. Those who are using AI will outline how it is impacting outcomes.
Squirrel AI, China – Presenter to be confirmed
Sense Ed, USA – CDO, Akiba Covitz
Sana Labs, Sweden – CEO Joel Hellermark
16:00 Afternoon Tea & Networking.
17:00 Depart Venue
18:00 VIP Event – GET Summit.
Join 150 VIP’s at the GET Conference opening event. Mingle with Chinese and international education leaders, EdTech CEO’s and Investors. Exchange business cards and set up 1:1 meeting for the following day. Introductions can be organized.
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DAY 3 - MONDAY 25 NOVEMBER
Program Participants are registered as VIP Guests at the GET Conference, China’s leading EdTech Conference in its fifth year. The GET Conference is a gathering of thousands of Chinese and International education, investor and EdTech leaders and innovators. GET 2018 attracted almost 300 speakers and 13,000 visitors from 32 countries. Check the GET website for program updates: https://get2019.jiemodui.com
9:00 – 5:00 GET Conference, Beijing National Convention Centre
• 10 Tracks: 10 tracks focusing on learning and social well-being, enterprise development, vocational education, competence-based learning, global perspectives, professional developments, efficacy of learning product, higher education etc.
• Workshop: 1.5 hour interactive workshop and masterclass to engage attendees with your product and services.
• Expo: 5,000 square meters exhibition with 12000+ visitors from the education and technology industries. • GET-China Workshop: Market entry strategy session with experienced industry experts on how to expand
your business into China, understand Chinese learners, find partners, and to join the insider community.
18:00 – 21:00 The Avenues Cocktail Party
Join VIP’s at The Avenues Cocktail Party.
Bringing together VIP’s from the GET and GES Summits, along with senior government, education and investor groups for a networking reception. Hear from a panel of experts on the future of education. Make new contacts in a relaxed atmosphere.
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DAY 4 - TUESDAY 26 NOVEMBER
Participants have access to two invitation-only summit events on Day 4. The GES Summit, bringing together 1000 innovators and decision-makers and the China EdTech 100 Awards Banquet.
09:00 – 17:00 GES Summit China World Summit Wing, Beijing
GES 2019 will convene 1000 top changemakers in education, technology, investment, academia and policy from China and around the world. Founded in 2017, this invitation only summit has hosted leaders including Chen Dan, the Chief found of Tencent, former US President Barack Obama and Apple co-founder Steve Wozniak. This year’s event is hosted by TAL, New Oriental, Tencent, the China Development Research Foundation, Beijing Normal University and Global Silicon Valley (GSV).
This year, over 200 Education leaders from more than 26 countries will deliver in-depth discussions on the most pressing education issues of today and the future. Immersion participants have been extended an invitation to join the 2019 GES Summit. http://www.ges-china.com/2019?lan=en
18:00 – 23:00 China EdTech100 Awards Banquet. Rosewood Hotel, Beijing
The ‘China EdTech 100’ is the most promising 100 Education Technology startups based out of China and working to transform the way the world learns. Top executives, investors and entrepreneurs from China and around the world will celebrate the announcement of the China EdTech 100 at the Rosewood in Beijing on 26 November.
HolonIQ, together with sponsor partners, will host leading Chinese and International education technology companies and startups, investors, entrepreneurs and experts. The networking reception and banquet dinner will bring together leaders from both the GES and GET Summits with global executives from HolonIQ’s China Executive Immersion Program for a grand celebration of Chinese Education Technology. The Banquet Event is designed to maximize networking opportunities and forms part of HolonIQ’s Global Summit Series held in Bengaluru, Beijing, Berlin, London, New York, Paris, San Francisco and Sydney.
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DAY 5 - WEDNESDAY 27 NOVEMBER Venues: Site Visits
Time Description
08:00 Participants meet at the hotel Foyer
09:00 VIPKid
Visit the HQ of VIPKid and hear from one of the most well-known online tutoring companies in the world.
VIPKid is one of China’s largest EdTech startups, valued at over US$3b. VIPKid delivers online English language training by connecting fluent English-speaking teachers with Chinese students. We will hear from VIPKid management and gain an insider’s perspective on the business model and deployment of technology.
11:00 Huikedu Group 慧科集团
As a leading Vocational and Adult Upskilling Provider Huikedu partners with both universities and industry to deliver solutions for talent development needed for the new economy.
Huikedu is dedicated to implementing online learning platforms, providing high quality educational resources and workforce training solutions for strategic emerging fields and modern service industries. Huikedu also provides individual oriented professional training services for career development.
13:00 AWS China. Working Lunch. Build your China Strategy.
This workshop provides a structure for participants to evaluate their China options and build a roadmap for further evaluation or engagement. Whether you’re considering entering the market, identifying partners or ‘suppliers’, this session will provide clarity of purpose and next steps.
15:30 TAL Education
We will visit TAL’s impressive facilities, experience AI driven instruction and incubation initiatives and hear from the TAL executive and investment teams. TAL Education Group, founded in 2003, is a leading K-12 after-school tutoring services provider in China. Listed on the NYSE, TAL has a market capitalization of $20B, making it the one of the largest education companies in the world. TAL has over 30k employees, 4.5M enrolments and is an active EdTech investor with over 100 investments in their portfolio, 10% from outside China. Notable investments include Minerva, Vedantu, DaDa, CodeMonkey, EdSurge & Knowbox.
17:00 Program Wrap-up & Finish
The Immersion Program officially finishes at 17:30. Participants can continue optional 1:1 discussion with Program Directors about your China strategy.
