Social Media &Recruitment

in China

© wusuowei - Fotolia.com

1Tuesday, August 21, 12

Everyone is on it!

2Tuesday, August 21, 12

What do we know about the social media

behavior of the Chinese users?

3Tuesday, August 21, 12

Asur, Sitaram, Yu, Louis and Huberman, Bernardo A., What Trends in Chinese Social Media (July 18, 2011).Available at SSRN: http://ssrn.com/abstract=1888779 or http://dx.doi.org/10.2139/ssrn.1888779

YoungUnder 30

StudentsCompany employeesSelf-employed

Chinese User Demographics

4Tuesday, August 21, 12

Qi Gao, Fabian Abel, Geert-Jan Houben, Yong Yu. Information Propagation Cultures on Sina Weibo and Twitter.In Proceedings of ACM Conference on Web Science (WebSci), Evanston, USA, 2012

Chinese User Information Propagation

HumorFashion

Pop CultureAsur, Sitaram, Yu, Louis and Huberman, Bernardo A., What Trends in Chinese Social Media (July 18, 2011).Available at SSRN: http://ssrn.com/abstract=1888779 or http://dx.doi.org/10.2139/ssrn.1888779

5Tuesday, August 21, 12

How can recruitmentbenefit from the use of

social media

6Tuesday, August 21, 12

© Stephen Coburn - Fotolia.com

7Tuesday, August 21, 12

© taka - fotolia.com

8Tuesday, August 21, 12

EasyDo these things Where Results

Post jobs ‣ Corporate site‣ Job boards ‣ Volume

Advertise ‣ Newspaper ‣ Hit or miss‣ Costly

Outsource ‣ Agency ‣ Limited results‣ Costly

Marketing ‣ Employee Referral ‣ Better results‣ Limited reach

9Tuesday, August 21, 12

Difficult

© almagami - Fotolia.com© Ronen - Fotolia.com

Find top and senior talent

Attract passive candidates

Reach your target audience

Lower recruiting costs

Obtain “inside” industry news

10Tuesday, August 21, 12

Social media case studiesin recruitment

11Tuesday, August 21, 12

http://digitalbursonmarsteller.com/wp-content/uploads/2011/12/DBM_China_Digital_Landscape_Sharing_Dec2011.pdf

12Tuesday, August 21, 12

13Tuesday, August 21, 12

Not your typicaljob description

Embeddedvideo

14Tuesday, August 21, 12

400 Forwards50 Resumes10 Hours

http://www.thomascrampton.com/china/recruiting-via-sina-weibo/

400 Forwards50 Resumes10 Hours

15Tuesday, August 21, 12

37 of 56 hotel properties1 minute videos

By end 2014 - open1 new hotel per month

Hire 30,000 - 40,000 employees

52,000 forwards

21,000 comments

73,000 individual actions

http://fistfuloftalent.com/2012/07/social-media-employer-brand-fun-in-china.html

http://e.weibo.com/marriottcareers

16Tuesday, August 21, 12

http://workatdeloitte.cn/virtualtour_cn/

Take an Office TourLearn Company CultureRespond to Questions

Top StudentsSelected for

on-site interviews

http://mycareer.deloitte.com/cn/en

A Gaming Approach

17Tuesday, August 21, 12

•Identify top & competitor companies•Write custom introduction mail•Target ~50 connections per week•“People you may know” section•Obtain a critical mass (key dots)•Others will start to connect with you

18Tuesday, August 21, 12

Weibo Schedule• commute• lunch breaks• evening

Share/post industry news

Put your work related info in the

intro section

19Tuesday, August 21, 12

Today5000+ connections

10 message inquires per week3-5 candidate interviews each month

1-2 successful hires each quarter

20Tuesday, August 21, 12

Final Thoughts: The future ofsocial media recruitment

21Tuesday, August 21, 12

http://static.radio86.eu/sites/default/files/styles/web_full/public/crowded_subway.jpg

•Not a resume database•2 way relationships•Trust worthiness

•Mobile

22Tuesday, August 21, 12

http://yvettia.com/2012/02/24/photos-of-inspiration-some-cool-websites-for-you-to-visit/

23Tuesday, August 21, 12

Connecting With Me

http://www.linkedin.com/in/williamchin

https://twitter.com/#!/@williamchin

http://www.asiahrblog.com

http://weibo.com/williamchinhr

http://www.slideshare.net/williamchin

Today’s Presentation is Posted on

24Tuesday, August 21, 12

Presented At

William ChinAPAC Staffing Director

Information contained within is the opinion of the author and not that of my employer.All company and/or product names may be trade names, trademarks and/or registered trademarks

of the respective owners with which they are associated.25Tuesday, August 21, 12

Thanks to the following individuals forsharing their social media stories

and allowing me to use their experience as case studies:

Ogilvy & Mather Thomas Crampton http://www.thomascrampton.com/

(as published on his website)

MarriottJessica Lee http://twitter.com/jessica_lee

Deloitte王文佶 http://weibo.com/wjwang

Symantec佳雪_Jessie http://weibo.com/jessiewangjx

26Tuesday, August 21, 12