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BUSINESSWEEK I novem ber 16, 2007

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At Cheung Kong Graduate School o Business in Shanghai, students used to dig into casestudies rom araway placeso Southwest Airlines strategy, say, to overtake major U.S. air-

lines, or BMWs product line in Germany. These days, though, theyre examining business

issues much closer to homehow beverage maker Wahaha grew to be a national brand in

China, or instance, or how PC maker Lenovo has successully expanded overseas.

Foreign case studies havent been thrown out altogether, but the new emphasis on Chinese

business reects the changing priorities o the mainlands B-schools. As the curricula be-

come more relevant to Chinese students, the schools reputations are improving, and more

mainlanders are choosing to stay home rather than earn degrees abroad. In an exclusive poll o

253 recruiters rom such companies as Haier, General Electric, and Nokia, 34% o respondentscalled the supply o high-quality talent rom Chinas MBA programs excellent or good,

up rom 19% last year, according to BusinessWeek Chinas third annual survey o Chinese

B-schools. The quality o MBAs is becoming better and better, says Mike Wang, human

resources manager at Morgan Stanley in Beijing.

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4% ecuies callehe suppl highquali MBA alen

in China excellen g, up m

18% in 2006

Data: UiverumCommuicatios Ic.

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sparks the growth o both local and oreign

businesses, demand or MBAs is high. Nextyear, the government plans to increase MBA

enrollment by 24% and accredit an addi-tional 30 or so universities.

In the BusinessWeek China survey, corporate recruit-ers singled out a handul o schools or their highest praise.

China Europe International Business School (CEIBS), a jointventure o the Shanghai municipal government and the Eu-

ropean Union, was named the top program by 38% o recruit-ers. Beijing International MBA (BiMBA) at Peking University,

run jointly with a consortium o U.S. colleges, was a closesecond, with 31% o recruiters ranking it No. 1. Some 9% o

respondents said the top program was Tsinghua UniversitysSchool o Economics and Management (SEM), a joint venture

with Massachusetts Institute o Technologys Sloan School oManagement.

These schools are attracting top students who may haveheaded overseas or an MBA not long ago. With the Chinese

economy so hot, many students worry that spending time

outside China may hurt rather than enhance their job chanc-es. I have colleagues and riends who are nding it hard tond a job aer returning rom overseas, says 27-year-old Ra-

chel Zhang, a student in the CEIBS MBA program. I thoughto going overseas to study, but I realized that in the long run

I wanted to come back to China. So I asked mysel, Why notchoose a business school in China? Adds Rol D. Cremer,

CEIBS dean and vice-president: I they go outside, they havea strong eeling they might miss the boat. There is a tremen-

dous buzz radiating out o China.

That means com-

panies are hiring moreB-school graduates and

paying them higher sal-aries than ever beore.

Recruiters oered jobsto an average o nearly

ive MBAs in 2007, uprom ewer than our

in 2006, according toBusinessWeek Chinas

survey. Some 29% orespondents paid their

irst-year MBA hires8,000 yuan or more a

month, up rom 24%last year, and more than

7% said they paid gradu-ates o top schools more

than 20,000 yuan a month, up rom 3% in 2006. In the survey,

conducted or BusinessWeek China by employer brandingconsultant Universum Communications, respondents rankedthe best overall MBA program and the best in teaching in

marketing, analytical, nancial, and operational skills.Business education in China has come a long way. The rst

MBA programs at nine Chinese universities started accept-ing students only 16 years ago. Today, 96 universities oer

more than 230 MBA and executive MBA programs. Tuitioncosts as much as 240,000 yuan or a one-year program, more

than any other degree in China. As Chinas red-hot economy

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ToP oF ThE classCorporate recruiters gave these Chinese MBA programs high marks or the quality o their graduates:

% of rESPoNSES *BEStovErALL

MArKEtINGSKILLS

ANALytICALSKILLS

fINANCIALSKILLS

oPErAtIoNALSKILLS

China Eupe Inenainal BusinessSchl (CEIBS)

8 6 47 40 7

Beijing Inenainal MBAa Peking Uniesi (BiMBA)

1 49 47 8 9

Schl Ecnmics &Managemen, tsinghua Uniesi

9 6 46 4 46

Schl Managemen, fuan Uniesi 6 4 7 0 1

Anai Cllege Ecnmics & Managemen,Shanghai Jia tng Uniesi

4 15 10 1 4

Schl Managemen,Xiamen Uniesi

10 16 5 14

Cheung Kng Gauae Schl Business 18 8 1 11

Guanghua Schl Managemen,Peking Uniesi

1 1 18 15

*Percet of 253 respodets that raked the school no. 1 i these skills Data: Uiversum Commuicatios

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provide consulting and educational programs or Chinese -nancial bodies and government agencies. CEIBS also recently

set up a Research Center or International Entrepreneurshipwith Zhejiang University School o Management.

Meantime, the use o Chinese case studies is on the rise.At top MBA programs, students now analyze the operations

o Lenovo, Haier, Mengniu Dairy, and other mainland enter-prises. In a course on competition strategy at BiMBA, read-

ings include Sun Tsus The Art o War and cases on battlesrom ancient and modern China. We are integrating Chinese

philosophy and realities with Western management theories,says BiMBA U.S. Dean John Z. Yang.

Perhaps no school has gone as ar as Cheung Kong GBS,which runs its MBA program rom a 70-year-old villa in

Shanghai. Courses range rom the globalization o Chinesecompanies to Conucian humanism. And while its aculty is

drawn rom top universities worldwide, the majority o pro-essors are o Chinese origin.

One o them is Zheng Yusheng, associate dean and a pro-essor o operations at Cheung Kong GSB. Aer spending

20 years in the U.S. and becoming the rst tenured Chineseproessor at University o Pennsylvanias Wharton School o

Business, he returned to the mainland in 2002 to help set upthe school. His understanding o both Western and Chinese

business cultures has made a mark on the MBA program. Inthe U.S. there is almost no manuacturing, so what we teach

there is how to manage retailers, notes Zheng. China is acenter o manuacturingso we ocus on manuacturing

here. I say: You need to produce the right product, at the righttime, or the right customers. Thats exactly what we have

been doing.-With Chi-Chu Tsang

That buzz is also attracting international students to Chi-nas MBA programs. About 9% o BiMBAs students come

rom overseas. Cheung Kong GBS, which ranked seventh inthe survey, boasts international enrollment o 15%. O 118

students admitted to Tsinghua Universitys SEM last year, 34were oreign. China attracts lots o attention rom students

who are looking or career opportunities or business oppor-tunities, says Pearl Mao, executive director o Tsinghua MBA

programs.CEIBS is also wooing international students. About 30%

o this years class o 191 comes rom 25 dierent countries,including Italy, Russia, Malaysia, India, and the U.S. Thats

up rom 10% ve years ago. For Isard Serra Balague, a 27-year-old Barcelona native, studying in China was an easy choice.

He applied to CEIBS aer working as a telecom engineer inSpain, where many o his clients wanted to set up business in

China. For me it was clearI wanted to come to China, hesays. A lot o people are now doing MBAs in Spain. So we have

to nd the added value or our degree.As Chinas student body has become more international,

so have the programs. About 60% o CEIBS ull-time acultyo 50 proessors are oreigners, rom 19 dierent countries,

while BiMBAs proessors are drawn rom such top universi-ties as Columbia, Stanord, and the University o Caliornia

at Berkeley. Tsinghuas program now has an international ad-visory board that includes such business luminaries as Wal-

Marts Lee Scott, ormer AIG chie Maurice Greenberg, andormer Goldman Sachs President and Chie Operating Ofcer

John L. Thornton.Just as important as international connections, schools are

now tailoring their programs to serve the needs o managersin China better. In late October, CEIBS, along with Shanghai

Lujiazui Development, opened a new research center that will

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Slug: BWChinaMBA48

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COMPANY INDEX

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Mike Want, human resources manager query name & title Mike WangTsinghuas School o Economics & Management pls conrm -School o Economics and Management, Tsinghua

University27-year-old Rachel Zhang pls conrm age & name-correct

co-president John L. Thorton dotter shows President and Co-Chie Operating Ofcer -ormerResearch Center or International Entrepreneurship show Centre o Entrepreneurship -The Research Center or Inter-

national EntrepreneurshipThree more xes: Should be U.S. Dean John Z. Yang

Isard Serra Balague, A 27-YEAR-OLD bARCELONA NATIVE

Zheng Yusheng, associate dean o Cheung Kong GSB

possurn

Mainland B-SchoolsExpand their Horizons

As our latest survey shows, the quality o Chinas MBA programs is climbing smartly

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