Chinese Branch July Highlights
Focus: social media campaign
Billion Netizens Outreach
A new McKinsey survey (5700 people in China):
By the end of 2011
513 million netizens
95% urban
residents register in social media
300 million social media users
91% users log in within 6 months
46% netizens spend 46 minutes in social media daily
The number of Chinese netizens will approach one billion in a few years.
Social Media Campaign
Cross the Great Fire Wall, one
program a time
Excellent and exclusive contents
Build audience with engagement and interaction
VOA brand name promotion
The Number of Social Media Accounts on7 Main platforms by July 27th
Google Plus
Facebook Twitter YouTube Sina Weibo/Video
QQ Weibo
Youku0
2
4
6
8
10
12
14
34 4
6
12
56
Significant Numbers for This Month
• Own 51 Social Media Pages on 7 Different Platforms• 1,377,522Followers in Total• 17,719,311 Views (Video) and Impressions
(Weibo) in Total
From June 30th to July 27th:
• Increased 81,784 Followers • Increased 1,690,632 Views (Video) and
Impressions (Weibo)
VOA Chinese Site美国之音中文部
VOA Chinese has177,079 fans on YouTube by July 27th
The video views of VOA Chinese on Youku and YouTube reached 165,787 on July 27th
Significant Growth Trends:Views increased 422,026 and Subscribers increased 13,280 on YouTube from June 30th to July 27th Fans increased 494 on Facebook and Twitter this month
Walking into America走进美国
Program overview: introducing American society by short documentary films• Original production• 5-7 minutes long• 2 programs per month
Two July programs:• Walk into a labor strike• Chinese students in American high
school – learning about democracy and freedom
The episode of Chinese students attracted 330,000 views in 3 days.
Walking into America走进美国
Significant Growth Trend:Video views on Youku increased 742,765 compared to last monthFans on Sina Weibo increased 526Subscribers on Youku increased 596
Youku, 1,756,385
Sina Weibo, 14,970
YouTube, 1,020,944
Views and Impressions by July 27th
YoukuSina WeiboYouTube
Youku,1,261
Sina Weibo,1,860
Subscribers/Fans by July 27th
YoukuSina Weibo
Congress on China国会报道
Program overview: Interview with members of congress and regular report on congressional hearings
July highlight:Interview with Congresswoman Grace Meng (D-NY), a newly elected member of Chinese origin
Congresswomen Meng revealed the challenges she was facing as a new member, and her concern of the ethnic Chinese community.
Congress on China国会报道
The number of followers reached 1,304 on Twitter and the total views on YouTube is 13,493 by July 27th
9; 1% 123; 8%
87; 6%
1303; 86%
Subscribers/Fans by July 27th
YouTubeFacebookGoogle+Twitter
Democracy in America美式民主
Program overview: How American democracy works• Original production• 2-3 10-minute program per month• Series
July highlight:
Finishing the first two parts of the documentary film “Bill of Rights,” including the first and the second Amendments. The total length is 3 hours.
Democracy in America美式民主
Significant Growth Trend :Video views increased 1,246 on Tudou and Youku compared to last month
2% 4%
94%
Subscribers/Fans by July 27th
TudouYoukuSina Weibo
1720; 4%
31552; 80%
6141; 16%
Views and Impressions by July 27th
TudouYoukuSina Weibo
History’s Mysteries解密时刻
Program overview: History unknown to the public in China
July highlights:• Finished producing “Banned
Books in China” (100 minutes)
• Published the first of a book series “State Secrets,” which attracted much attention in the Hong Kong Book Festival
History’s Mysteries解密时刻
The total number of followers on Twitter is 1,301 by July 27th
Google +
The total number of Fans on Google + is 71 by July 27th
Sasha’s QQ weibo1,030,945 Impressions322,036 Followers
Increased 56,830 followers of QQ weibo this month
News Reports
VOA China Branch Chief :Sasha Gong
I, American – Profiles我,美国人
The total number of views reached 592,707 on YouTube and 2,522 on Youku
Significant Growth Trends :
Video Views increased 10,551 on YouTube and 2,251 on Youku from June 30th to July 27th
English Off-the-Mic美语怎么说
Program overview: introducing popular American English words and phrasesOriginal production• 6-8 minutes long• 2 programs per month
Two July programs:• Tardy Ticket• Petty Cash Jar The total number of views reached 309,916 on Youku
Fans on Weibo include Chinese Film
Star—Ziyi Zhang
• The total number of followers reached 298,359 on Sina weibo and 40,327 on Sina Micro-Group
• Total re-tweets reached 258,010 on Sina Weibo, each piece has around 200,000 impressions on average.
Significant Growth Trends :• Followers of Weibo increased
6,040 from June 30th to July 27th
• Views of Youku increased 40,319 from June 30th to July 27th
English Off-the-Mic美语怎么说
OMG 美语 – American slang
Fans increased 3,953 on Sina Weibo from June 30th to July 27th The number of repost increased 2,324 on Sina Weibo this month
Significant Growth Trends :
Sina Weibo; 351801
Facebook, 4,506 Twitter, 1,431Subscribers/Fans by July 27th
Sina WeiboFacebookTwitter
Trendy USA 新潮 USALegal Window 法律窗口
56.comVideo views on 56.com is 2,665,829 by July 27th
Views increased 421,294 from June 30th to July 27th
Sina Weibo
The total impressions on Sina Weibo is 153,552 by July 27th The total number of Fans is 36,401 Fans increased 1,543 from June 30th to July 27th
江河’ s weibo&blogIncreased 48,538 QQ weibo Impressions this
month
齐之丰’ s weibo882 Followers
Increased 33,914 Impressions this week
VOA Reporter: Zhifeng Qi
VOA Reporters’ Social Media Pages
何清涟’ s blogIncreased 9,451 Views on Netease and VOA Chinese
blog this week
VOA Blogger :Qinglian He
宁馨’ s QQ weibo
30,292 Followers
VOA Reporter: Xin Ning
VOA Reporters’ Social Media Pages
This is onlythe beginning…