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Chinese Ecommerce Outlook

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow

internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate

platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to

the 3,500 merchants that use it in 45 countries accross the globe.

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Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

1. CHINA

2. USA

3. UK

4. JAPAN

5. GERMANY

6. FRANCE

7. CANADA

8. RUSSIA

9. SPAIN

10. AUSTRALIA

538

483

169

136

95

75

28

27

22

21

Top 10 ecommerce countries turnover in $bn (2014)

A bright futurefor the Chinese ecommerce market :

INTERNET ACCESS 49%

In 2014, China has become the WORLD’S LEADING ECOMMERCE MARKET, overtaking the United States

SHARE OF CHINESE ECOMMERCE MARKET in Asian-Pacific ecommerce market: about 70%

CHINA IS THE

BIGGEST ECOMMERCE MARKET IN THE WORLD

1st

Ecommerce market in China

(in billion dollars)

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Chinese Ecommerce Outlook

50% of chinese eshoppers are between 20 AND 29 YEARS OLD

2010 20170

100

200

300

400

500

600

700

800

2014

65

538

1208

900

1000

1100

1200

1300

Major opportunities

Market share among B2C players

Online shopping market structure in China 2011-2018

Alibaba dominates80 %

of China’s online market

2011 2012 2013 2014 2015 2016 2017 2018

In China, leading ecommerce websites such as Tmall and JD have product pages which are 10 times longer than European ones.

100

75

25

Clothing, accessories, shoes and hats, bags

and suitcases

Food and beverage, health and

wellness

Cosmetics, personal care and wellness

Mobile phones, digital

products, household

Books, audio and

video products, software

Most popular retail categories based on online sales, July 2014

100

75

25

C2C

B2C

appliances

Tmall.com61,4%

Autres : 6,4%

Jumei.com : 0,7%

Yihaodian.com : 1,4%

Yixun.com : 1,1%

Gome B2C : 1,7%

Amazon.cn : 1,3%

VIP.com : 2,9%

Dangdang.com : 1,3%

Suning B2C : 3,2%

JD.com: 18,6%

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