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The China Social Media Landscape
The China Social Media Landscape
Blogs
Diary: “About Me”
BBS
Community: “About Topics”
SNS
Network: “About Relationships”
221 Million
117 Million
176 Million
Social Media In China
Why is it so significant in China?
The need for fellowship
The need to be entertained
Why is it so significant in China?
The need to be heard
The need for a trusted source
Why is it so significant in China?
The need to keep informed
The need be me
What are they talking about?
A place of fellowship..
Fubai (FB): offline car club meetings
Focus FB Football Game
闪玩 ‘Flash Play’
Where the most unlikely people become famous..
People never tire of looking at my face, and my physique gives men nose-bleeds.”-Fu Rong Jie Jie
“I’d rather cry in my BMW”
-Ma Nuo
韩寒
博客访问：379,893,095
A place to make a statement
Where RMB 13 billion exists in virtual currency..
Where companies can engage with their fans…
And sometimes they say it better than we can
Where the company doesn’t have to be the bad guy..
Li QingMicrosoft MVP
But things can also go wrong….
Where a whole new language exists…
• 1414 —— 意思意思。3166 —— 撒由那拉，再见。(日语) 3q —— Thank you,谢谢你。4242 —— 是啊是啊。555 —— wuwu,呜呜呜(哭) 。7456 —— 气死我咯。8147 —— 不要生气。84 —— 不是。类似的还有：848 (不是吧)。
• 848 —— 不是吧。886 —— 拜拜喽！88 —— bye bye,白白，拜拜，再见。9494 —— 就是就是。
Where companies can engage in profitable relationships…
How can we do better?
• Quality not quantity
• Take the “Media” out of Social
• Be a part of it, don’t control it
• Build a super fan base
Your brand as a rock band
1. Own your own database
2. Talk to them via an e Newsletter
3. Communicate Regularly
4. Include links to places you want your fans to go
Thank you
