Social by DesignJohn Lamphiere| EMEA Sales Manager.

The web isbuilt around people

Businesses arebuilt around people

How to build around people and become social by design

Globally, borders are being replaced with connections

800M users worldwide

Discover

10’s

Search

00’s

Browse

90’s

Source: BDO USA "Retail Compass Survey of CMOs," November, 2010

The web is being built around people

-21%

+52%

Source: ComScore Global Y/Y change Jan 2010 - Jan 2011

+1%

Social

Portals

Search

The transition is happening rapidly

Industries are transforming by organizing around people

iPadPhoneTV

These social experiences are following us throughout our lives

The web isbuilt around people

Businesses arebuilt around people

How to build around people and become social by design

Paid

Owned

Earned

Print

Television

Websites

OPEN

Store fronts Word of Mouth

Public Relations

“ Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned, and earned ”

-eMarketer, Sept 2010

Marketing has always been a mix of paid, owned and earned

The ideal is more earned at the scale and predictability of paid

Facebook lets you create “earned” at unprecedented scale

The web isbuilt around people

Businesses arebuilt around people

How to build around people and become social by design

Your Page

Sponsored Stories

A fan base with Like ads

Ads with Friends

Publish to fans

Let’s get started

Businesses are transforming how they relate to people and operate

Companies recognising this shift are gaining strategic advantage

The web organised around people creates new opportunities