Health & Wellness IncentivesHealth & Wellness Incentives

from

What drives healthcare costs & outcomes?What drives healthcare costs & outcomes?

• Most drivers of healthcare costs and outcomes Most drivers of healthcare costs and outcomes are associated with are associated with human behaviorhuman behavior

• Prescription refills, preventive screenings, Prescription refills, preventive screenings, diet, exercise, and well-baby visits are all diet, exercise, and well-baby visits are all examples of healthy behaviorsexamples of healthy behaviors

• Targeted and well-designed incentives can Targeted and well-designed incentives can directly influence human behaviordirectly influence human behavior

70%70% of healthcare expenses stem from preventable causes of healthcare expenses stem from preventable causes

The Healthcare EnvironmentThe Healthcare Environment

Source: Health Promotion Advocates, from statistics kept by the Center for Disease Control and Prevention, the National Institutes of Health, the National Institute of Diabetes and Digestive and Kidney Diseases, and the Journal of Occupational Medicine.

Bill

ions

Bill

ions

• Proper health behaviors affect Proper health behaviors affect outcomesoutcomes

• Meaningful incentives increase Meaningful incentives increase engagement in behaviorsengagement in behaviors

• Improvements in health result in Improvements in health result in decreases in costsdecreases in costs

Why should you use incentives to promote health?Why should you use incentives to promote health?

• Using incentives to influence Using incentives to influence behavior is provenbehavior is proven

• Individual and consumer behavior Individual and consumer behavior is influenced in most retail is influenced in most retail industriesindustries

• Incentives in healthcare represent Incentives in healthcare represent a significant opportunity to a significant opportunity to change behaviorchange behavior

Effectiveness of IncentivesEffectiveness of Incentives

What is ?What is ?

• A comprehensive incentive solution to A comprehensive incentive solution to improve engagement and increase improve engagement and increase participation in health behaviorsparticipation in health behaviors

• Scalable & flexible technology to incent a Scalable & flexible technology to incent a wide variety of healthy activitieswide variety of healthy activities

• Points are issued when members engage Points are issued when members engage and participate in desired health-related and participate in desired health-related behaviorsbehaviors

The DifferenceThe Difference

• Technology platform and all Technology platform and all functions at little or no additional functions at little or no additional cost cost

• Programs designed using Programs designed using advanced principles of advanced principles of behavioral sciencebehavioral science

• Multi-sponsor fundingMulti-sponsor funding

• Point-based currency redeemable Point-based currency redeemable for a variety of reward optionsfor a variety of reward options

• Configurable promotions offered Configurable promotions offered to one individual or millionsto one individual or millions

• Pay-for-performance model: Pay-for-performance model: payment occurs if and when the payment occurs if and when the desired behavior takes placedesired behavior takes place

Health Incentive ExamplesHealth Incentive Examples

Screenings & Screenings & Preventive Care Preventive Care

• Health Risk AssessmentsHealth Risk Assessments• Nicotine Tests Nicotine Tests • Annual PhysicalsAnnual Physicals• Man/Woman examsMan/Woman exams• MammogramsMammograms• ColonoscopiesColonoscopies• Annual Flu Shots Annual Flu Shots

Wellness Wellness Programs Programs

• Weigh-in ProgramsWeigh-in Programs• Weight WatchersWeight Watchers• Diabetes ProgramsDiabetes Programs• Smoking CessationSmoking Cessation• Walking ProgramsWalking Programs• Lifestyle ProgramsLifestyle Programs• Seminar AttendanceSeminar Attendance

Health behavior areas where incentives can be effectively utilized: Health behavior areas where incentives can be effectively utilized:

Pharmacy Adherence & Pharmacy Adherence & Cost SavingsCost Savings

• Refill Rx in a timely mannerRefill Rx in a timely manner• Switch from Retail to Switch from Retail to

Mail-order RxMail-order Rx• Switch from brand to Switch from brand to

generic Rxgeneric Rx• Onsite Pharmacy Rx FillsOnsite Pharmacy Rx Fills• Fill a New Prescription Fill a New Prescription

Privacy and SecurityPrivacy and Security

• Participation is voluntaryParticipation is voluntary

• Compliant with HIPAA/HITECH policies and Compliant with HIPAA/HITECH policies and proceduresprocedures

• All information received from a client is treated All information received from a client is treated as confidential informationas confidential information

• Configurable for secure file transfers and Configurable for secure file transfers and encryption protocolsencryption protocols

Participation &

Transaction Files

Participation &

Transaction Files

How It WorksHow It Works

ChipRewards Member

Customer Support Services

Member Account Access

Behavior Tracking

Reward Fulfillment

Targeted

Messages

• Targeted behaviors are captured and processed through the ChipRewards Targeted behaviors are captured and processed through the ChipRewards platform to issue points to a member’s account. platform to issue points to a member’s account.

• Targeted messages and communications prompt members, improving Targeted messages and communications prompt members, improving engagement and participation. engagement and participation.

SMS /MMS SMS /MMS Reminders & Reminders &

Account BalanceAccount Balance

Electronic Electronic Statements Statements

& Offers& Offers

Account Account Management Management

via Mobile Web via Mobile Web Application Application

Newsletters Newsletters & Direct & Direct

Mail MaterialsMail Materials

Member Communication Tools Member Communication Tools

Secure Login Secure Login to Online to Online

Member AccountMember Account

Client & Sponsor ReportingClient & Sponsor Reporting

• Receive detailed reports of Receive detailed reports of program activity & program activity & automated invoicingautomated invoicing

• Track member engagement, Track member engagement, participation and the participation and the effectiveness of promotionseffectiveness of promotions

• Automate regulatory & Automate regulatory & compliance practicescompliance practices

Redeeming Points for RewardsRedeeming Points for Rewards

• Robust and configurable redemption Robust and configurable redemption offeringsofferings

• Catalog options with a wide selection Catalog options with a wide selection of merchandise, travel and event of merchandise, travel and event ticketstickets

• Premium reductions, certificate Premium reductions, certificate redemptions, and stored-value cards redemptions, and stored-value cards available if desiredavailable if desired

For more information about

contact:

For more information about

contact:

Sales@McDowell-Incentives.comwww.McDowell-Incentives.com/chip-rewards

800.599.4669