Ulukaya, in short, is the Steve Jobs of yogurt.  That makes Chobani, of course, the Apple of Greek yogurt.

-Forbes

Chobani

• Feta cheese manufacturing in 2004 – Euphrates.

• 2005 took over a yogurt Unit from Kraft – Chobani.

• FMCG vs IT• $700 m in 4 years. Even successful than

GroupOn.

How? 100% natural fruit flavor. Importance to Packaging.

Attractive Cost effective Experience

Decided to take on the big players – Dannon and Yoplait.

2010 - Strategic placing of the new Unit in Twin Falls

What went well? No ‘First Mover Advantage’ He never gave up Here to stay Ulukaya’s things to focus :

Simple Product Invest in core Transparency Lead as an example.

Well…. Shrinking Grocery Case Use of GMOs in the cows’ feed Bloating & Swelling of Yoghurt $1.5 Billion Lawsuit

Kevin Thomas Tanmoy Porel

F12084 F12114