CHOCOLATE INDUSTRY

CHOCOLATE INDUSTRYPRESENTED BY : ILA KAMBOJ JASPREET GURJANT SINGH ANKIT MEHENDIA

CONTENTIntroductionHow Chocolate Is made ?Types of ChocolateHistoryTop Players Cadbury Nestle AmulHealth BenefitsHealth Risks

INTRODUCTION Chocolate is made from cocoa beans found on the cacao tree.The cacao tree was first discovered in the South American rainforest.The three main ingredients in chocolate are chocolate liquor, cocoa powder and cocoa butter.Different kinds of chocolate use varying amounts of these three ingredients.

HOW CHOCOLATE IS MADE

STEP 1: cocoa beans

Cocoa Beans- Roasting

STEP 1: cocoa beans STEP 2: shell and nibs

Nibs, Shell and Liquor

STEP 1: cocoa beans STEP 2: shell and nibs STEP 3: cocoa powder

Cocoa Powder

Step 1: cocoa beansStep 2: shell and nibsStep 3: cocoa powderStep 4: plain chocolate

Chocolate

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Types of Chocolate

Sweet ChocolateContains no milk solidsCannot contain less than 15% chocolate liquorDark Bittersweet Chocolate Contains the most chocolate liquor.It is sweet chocolate that cannot contain less than 35% chocolate liquor.Semi Sweet ChocolateSimilar to dark bittersweet chocolate.Baking ChocolateContains no sweeteners and no milk.

12In the U.S. there are regulations manufacturers must follow when making chocolate. These regulations belong to the Definitions and Standards of the Federal Food, Drug, and Cosmetic Law of 1944.

Types of ChocolateMilk ChocolateContains milk and sugar, which differs from bittersweet and semisweet chocolate.Cannot contain less than 12% milk and cannot contain less than 10% chocolate liquor.Can contain other ingredients but must comply with regulations.White ChocolateTechnically not real chocolateContains no chocolate liquor, which is one of the main ingredients in chocolate.Its made of cocoa butter, milk, and sugar.

13White chocolate is technically no real chocolate because it contains no chocolate liquor.

History of ChocolateDates back to about 1,500 years ago.

First found in Mayan and Aztec Civilizations.Mayans used cacao beans to create a cold, unsweetened, spicy chocolate beverage. This was the first form of chocolate.Aztecs came across cacao beans through trade. They named the spicy drink xocolatl (bitter water).Cacao beans played important roles in both Mayan and Aztec Civilizations.

This scene was painted on an ancient Maya vessel, which reveals how people drank chocolate as a beverage and often presented it to their gods as an offering.

14Mayan Civilization:The Mayans took the cacao trees and grew it for themselves. They harvested, fermented, roasted, and ground the seeds into a paste and created a chocolate drink. The drink was made by mixing water, Chile peppers, cornmeal, cocoa beans, and some other ingredients. The Mayans believed the cacao tree came from a divine source and worshipped the tree. They used the drink in ceremonies, such as religious and burial ceremonies. It was also drunk by people in the upper class, including the wealthy and the religious elite.AztecsThe Aztecs came across the cacao beans through trade, because they were unable to grow the cacao tree for themselves due to the climate.. They named the spicy drink xocaltl, meaning bitter water. The Aztec emperor, Montezuma, loved the drink so much he was said to have drank it 50 times a day. He was reported to have taken the drink before visiting his wives so historians say that this might have been where the legends of chocolate being an aphrodisiac began.Mayan and Aztec Civilization:Not only were the cacao beans used to make a drink, it was used as a form of currency.

Contd..The chocolate drink was first brought to Europe by Spanish conquistador, Hernan Cortes.The drink was sweetened to match European tastes.The drink spread from Spanish courts to other European courts.The drink was also prescribed to people for depression and used in love and death potions.

In the late 18th century French and Dutch processors experimented with chocolate liquid.This lead to the production of chocolate powder, which then led to the production of the first solid chocolate.The first solid chocolate was believed to have been sold in England in the mid-1800s.

15When Spanish explorers first came across the drink, they didnt like it because of its bitterness. They later learned how to sweeten the drink by mixing sugar and vanilla to remove the bitterness. Unlike the original drink, it was served hot. The chocolate drink was served to royal guests.

TOP PLAYERS

INTRODUCTIONCadbury is a British multinational confectionary company owned by Mondelez international.Cadbury headquarter is in Uxbribge, London and operates in more than 50 countries worldwide.It is best known for its chocolates.Cadbury was established in Birmingham, UK in 1824 by John Cadbury who sold tea, coffee and drinking chocolate.By 1914 the chocolate was the companys best selling product.

HistoryCadbury was found almost 200years ago.Cadbury begin its operation in India in 19 july 1948.The head office presently situated at pedder road Mumbai under the name of cadbury house.Since 1965 cadbury has also pioneered the development of cocoa cultivation in India.

PRODUCTSCadbury dairy milk Dairy milk silkBourville5starTemptationsPerkGemsEclairsDairymilk shotstoblerone

INTRODUCTIONNestle is the world leading nutrition health and wellness company.Our mission is Good food good life.The company was founded in 1866 by Henry Nestle in vevey in Switzerland.They employ around 2,80,000 people.Nestle sales for 2009 were CHF 108 bn.

HISTORYThe nestle indias head office is located in Gurgaon, Haryana.Nestle india set up its first manufacturing facility at Moga(punjab) in 1961.At Smalkha(Haryana) in 1993 and pant nagar (Uttrakhand) in 2006.At the four Branch offices located at Delhi, Mumbai, Chennai and Kolkatta.

PRODUCTSNestle kitkat Nestle milky barNestle munchNestle milk chocolate Nestle bar-oneNestle chocolate eclairs

INTRODUCTIONAmul was founded in 1946.It is derived from the sanskrit word AMULYAEntered in chocolate segment in 1970Its head office is in Anand , Gujurat , New DelhiIts tag line is for someone , you love

HISTORYMarket leader in 1970sIntroduced new variety of chocolates like bindas , nuts about you in 1990s.In 2003 , to boost sales Amul launched three new products like fundoo etc.AMULs festive season pack Rejoice came with six chocolates pack in 2003.In 2004 , Choco-Zoo was launched.

PRODUCTSAmul fruit n nutAmul milk chocolate Amul fundooAmul chocozooAmul bindassAmul rejoice chocolate

Health Benefits Chocolate may be good for the heart.Chocolate contains chemicals like those found in red wine and green tea.Helps improve circulationHelps cut down blood pressureChocolate contains flavanols.Helps in preventing the oxidations of bad cholesterol, which reduces the stickiness of blood platelets and improve blood vessel elasticity.Men who eat chocolate regularly live on average one year longer than those who dont.Theobromine, found in chocolate, was found to treat coughs better than codeine.

HEALTH RISKSChocolate may contribute to lower bone density.Chocolate can trigger headaches in migraine sufferers.Milk chocolate is high in calories, saturated fat and sugar.Chocolate is a danger to pets (chocolate contains a stimulant called theobromine, which animals are unable to digest).