Oh dear! I am going to need help choosing!

Henri Cartier-Bresson:

Albert C

amus, P

aris, 1

947

Henri Cartier-Bresson:

Albert C

amus, P

aris, 1

947

How do we respond to them?

Richard Thaler

in·con·gru·ent adj ˌin-/kən-ˈgrü-ən(t)s/

a : not harmonious : incompatible

b : not conforming : disagreeing

c : inconsistent within itself

RED YELLOW BLUE GREEN BLACK

PINK ORANGE BROWN GRAY PURPLE

GREEN RED BLACK BLUE YELLOW

PURPLE GRAY PINK ORANGE BROWN

RED

RED

RED

RED

Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman

Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman

Donald Norman's The Design of Everyday Things.

Choice architecture

Photo Credit: Franz Clement. Wikipedia.de

A well designed

system is as

forgiving as

possible

R ecord

E valuate

C ompare

A lternative

P rices

Structure complex choices

Incentives

http://aspiringeconomist.com/index.php/2009/01

/25/libertarian-paternalism/

http://www.slideshare.net/miloskravcik/how-can-behavioral-

and-cognitive-psychology-inform-design-of-learning-experiences

http://www.popcenter.org/library/reading/PDFs/ReasoningCrim

inal/04_feeney.pdf

http://www.freakonomics.com/2008/04/15/from-push-

to-nudge-a-qa-with-the-authors-of-the-latter/#more-2493

http://www.jnd.org/GoodDesign.html