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Gamma's Bakery Grammas Bakery

Contact info: Diego Ferman

Phone number: 6188292256

Mail: Grammas@hotmail.com

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Personal Information

Diego Ferman: CEO of bakery El globo (2000-2010)

And PhD of industrial Marketing, whit collaborations in

El sol S.A de C.V

Jhair Lopez: Professional chef whit a master degree inworld kitchen and recently collaborations whit El

globo also work whit buddy valastro (2009-2011)

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Business Project

1- Projects y Objetives

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A.- The Idea.

Grammas Bakery, is about a project who wants introduce a new

way to see the industry of bread and bakery and start to sell, in

new citys like Durango

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B.- Why? The bread and the derivate of wheat, is a clear opportunity in

this region because is a product whit a BIG request .

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D. Mision Our mission is to supply a lot of different kinds of bread and

desserts whit the best quality in Durango,

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E. Objectives.

Be the leader bakery in Durango

Try to expand our bussines constantly

Give the best service to our clients

Generate employments

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2- Product and Market

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A.- Product: General Vision The bread is a product of first necesity in Durango family's

The recent studys that we made show us that the breadconsumed reguraly by the mornings and evenings

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B.- The client. Our potencial clients:

The housewife

The university students

The families in general

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The Price of our product

El precio del pan bolillo ser de $ .80

centavos. El especial de $ 1.25 cts., Elpan dulce $ 7,00 y el Integral $ 8,00.

A las panaderas locales por cada 15

panes de compra se les bonificara con

2 de regalo.

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3.-Competitiveness

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A.- Competition Panadera El Sol

Panadera Wal-Mart

Panadera Soriana

The restaurants in the zone

Pasteleria Monchys

Pasteleria Kane

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C.-Comparison whit the main competitors

COMPETITORS Weaknesses Strenghts

"Panaderia el Sol" Bread whit low quality 50 years working in Durango

"Panaderia Walmart" Limit Production Big market and low prices

"Pasteleria Monchys" Only 2 or 3 stores Have a lot of famous in the zone

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D.-Competitivenessderia el Sol Produced on a small scale High Quality

Has customers in north Clients from esat and south

Old technology 5 Trucks for delivery

deria Wal-Mart No distribution vehiccles Modern technology

Old truck for deliveries Gas Truck

Doorstep sales

eleria Monchys Near of the principal clients In front of the univerity

Large Ovens Produce and bake in the same place

Fixed Positions Doorstep sales

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4.-Marketing frills

spectacular radio

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Bussines strategy

Sales on the premises.

Sales delivery truck to local bakeries.

Doorstep sales.

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A.-S.W.O.TSTRENGHTS WEAKNESSES

Personal whit expirence New BussinesEnd technology Customer loyalty

Client service

Good system of delivery

OPPORTUNITIES THREATS

Demand growth New competitionLack of quality competition Low prices of competition

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Risk

New competitors

The competition provoque to the price going down

Raw material miss

Social conflicts

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How to deal with the risk Quality product

Delivery whit quality

Promotions

Offers

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Rental and Security profitability is expected to have a greater than 30% annually. on

invested capital

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Pross

Experienced staff

Latest Technology

Customer Oriented

Good distribution system

New system of itinerant

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