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APP SEAR CH A NALYTIC S
Year End Summary - 2011
Analysis by Dr. Alex Braunstein
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C H O M P Y E A R E N D S U M M A R Y A P P S E A R C H A N A LY T I C S
Welcome to Chomps first annual
Year End Summary App Search Analytics Report!
In addition to the data you know and love from our monthly App Search Analytics reports, weve pulled out
all the stops and introduced TONS of new features in this report. Our Year End Summary will dig into
trends in average app prices, category share, overall app search traffic, and the apps driving trends in
each. Chompsters (those working at Chomp) chip in with their favorite apps, and we provide Top 10 lists
for Android Market, iTunes, and apps released in 2011. Enjoy!
To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts
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CATEG ORY TREND DEEP D I V E
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GA ME CA TEGORY SHA RE
May June July August September October November December
Games are an increasingly large % of downloads on iTunes, but are decreasing on Android
Market. In December, games accounted for 36.1% of downloads on iTunes and 22% of downloads
on Android Market.
Android
iTunes
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A NDRO ID MA RK ET CATEGORY DRIL L DOWN
May June July August September October November December
Entertainment apps are displacing Games and Utilities as the top categories in Android
Market. Netflix, Talking Tom Cat, Crackle, and Flixster, are just a few of the apps leading the charge
for the Entertainment category.
Games
Utilities
Entertainment
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i T U N E S C A T EG O R Y D R I L L D O W N
May June July August September October November December
Music and Fitness apps increase in popularity, while Utilities decrease. Spotify, Mog,
RunKeeper, and Nike Fitness are just a few of the apps transforming their categories.
Music Fitness
Utilities
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APP P RI C I NG DEEP D I V E
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A VERA GE A PP PURC HA SE PRI CE
$0.18
$0.35
$0.53
$0.70
May June July August September October November December
Average iTunes App purchase price has risen by nearly 50%, while Android App price has
fallen slightly. In December, the average purchase price of an iTunes app was $0.67, which has
been steadily rising all year. The average price on Android was only $0.09.
Android
iTunes
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A VERA GE PA ID A PP PUR CHA SE P RICE
$1.00
$2.00
$3.00
$4.00
May June July August September October November December
The average paid app is purchased for more on Android Market than iTunes. The average paid
app is purchased for $3.17 on Android and $2.41 on iTunes. The large number of $0.99 downloads
on iTunes brings down its average. The disparity on the previous slide is explained by the relativelylow number of paid downloads on Android Market (5%) relative to iTunes (22%).
Android
iTunes
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APP S EARCH TRAF F I C
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C H O M P A P P S E A R C H T R A F F I C
Android, iTunes, chomp.com, and partner search skyrocketed in 2011! iTunes is outpacing Android
in traffic growth rate, while our mobile website outpaces all other Chomp properties.
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TOP 1 0 L I S TS AND APP RE COMMENDATI ONS
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C H O M P S T O P 1 0 A P P S O F 2 0 1 1 - A n d r o i d
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Congratulations to Chomps top 10 Anroid apps of 2011!
1 Pandora Free Music
2 Facebook Free Social Networking
3 Lookout Mobile Security Free Utilities
4 Zedge Ringtones Free Utilities
5 Advanced Task Killer Free Utilities
6 Handcent SMS Free Communication
7 Dolphin Browser Free Utilities
8 The Weather Channel Free Weather
9 TuneIn Free Music
10 GadBuddy Free Utilities
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C H O M P S T O P 1 0 A P P S O F 2 0 1 1 - i O S
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1 Angry Birds Free Games
2 Facebook Free Social Networking
3 Dropbox Free Utilities
4 IMDb Free Entertainment
5 Pandora Free Music
6 Angry Birds Seasons Free Games
7 SoundHound Free Music
8 Netflix Free Entertainment
9 Angry Birds Rio Free Games
10 Instagram Free Social Networking
Congratulations to Chomps top 10 iOS apps of 2011!
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CHOMP STA FF P ICKS
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Every Chompster (those working at Chomp) is an app aficionado. Below is a smattering of the apps
we love and use every day.
FindMyTap Free Ever wondered where your favorite beer is on tap?
Talking Tom Cat 2 FreeEntertain your 3 year old nephew or annoy yourroommate.
Strava Free Channel your inner Lance Armstrong
Uber FreeCant find a cab, you must live in SF too. Uber willsave you.
Wunderlist Free Even we can stay organized using this.
Tweetbot $2.99 Phenomenal Twitter client.
Pulse Free News!
Shine Free Slick weather app
TED Free Inspirational speeches. Ideas worth Spreading
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For questions, comments or additional
information, please email [email protected]
T H A N K Y O U !
mailto:[email protected]:[email protected]
