1. 1. Watson Analytics Helping Non-Digital Business into Analytics Chris Brown IBM Interconnect - Thursday 23rd March 2015
2. 2. Watson Analytics on TV P.S. The actors name is Dominic Cooper
3. 3. Technology has changed expectations Our work and personal lives have blurred Its an always-on world A Do-It-Yourself mentality prevails
4. 4. No data refinement capabilities Data exploration only Slower to deploy, requires a desktop installation Creates data silos and maintenance tasks for IT Data needs to be manually refined, an IT intensive task Can only address simple business questions Not truly a business user solution Existing Desktop solutions fall short Still requires significant analytic skill
5. 5. A new way to work Get Better Data Understand Your Business Think Ahead Tell a Story
6. 6. IBM Watson Analytics Put analytics in the hands of a broad range of users Make data access and refinement easier Deliver through the cloud for agility and speed
7. 7. Get Better Data Understand Your Business Think Ahead Tell a Story IBM Watson Analytics
8. 8. Get Better Data Understand Your Business Think Ahead Tell a Story Embedded information services provide data access and refinement IBM Watson Analytics
9. 9. Get Better Data Understand Your Business Think Ahead Tell a Story Automated intelligence accelerates your ability to answer questions IBM Watson Analytics
10. 10. Get Better Data Understand Your Business Think Ahead Tell a Story Predictive analytics reveals insights and opportunities IBM Watson Analytics
11. 11. Get Better Data Understand Your Business Think Ahead Tell a Story Visualizations support your decisions and communicate results IBM Watson Analytics
12. 12. What we are hearing from Analysts "Watson Analytics differs from Tableau and Qlik with capabilities that guide the user in finding the right patterns of data across one or more data sets, suggesting questions that could be asked of the data, and then formatting storyboard or infographic-like presentations that make it easier to logically communicate results to others." IDC Group "The ability to explore data through visualizations with minimal knowledge is a primary aim of modern analytics tools. With the explore function incorporating natural language processing, which other tools in the market lack, IBM makes analytics accessible to users without the need to drag and drop dimensions and measures across the screen. This feature should not be underestimated; usability is the buying criterion for analytics tools most widely cited in our benchmark research on next-generation business intelligence (by 63% of organizations)." Ventana Research It looks like IBM has leapfrogged what others have done, Mr. Wiedenbeck CIO of Ameritas said. It feels like the iPhone of analytics to me. NY Times - writer Steve Lohr Watson Analytics represents a unique offering in the marketplace today. It combines advanced visualization capabilities and cognitive computing to deliver a powerful engine for data analysis, but does so with an extremely intuitive and visual interface. Ultimately Watson Analytics lets users, even those without any technical or statistical knowledge, analyze their data and communicate findings from their analysis. Blue Hill Research - James Haight Research Analyst "Watson Analytics self-service analytics environment provides the speed and data governance many organizations are realizing is required when dealing with increasing large volumes of data, and increasing user demands. It also addresses the complaints that many business users have regarding accessing data when it is fresh and not waiting for IT to manage it. Nucleus Research
13. 13. IBM Watson Analytics
14. 14. The data
15. 15. Key business driver insights Dashboard and storytelling authoring Easy data upload and search capabilities Simple Interface
16. 16. The result
17. 17. So, Watson Analytics 1. No need for data scientists or IT resources 2. It is self-service 3. Is a seamless solution that brings together a set of self-service enterprise data and analytics capabilities on the cloud 4. Uses a natural language-based interface to help users ask questions of their data 5. Uses guided Predictive Analytics to spark new questions and better insight, directing you to parts of your business that matter most. 6. Has the ability to deliver not just an answer to a question but to do so with some degree of certainty. This is done using the Watson cognitive analytics engine which looks at all the available data and then rates answers as being the most likely one 7. Freemium model Free - Flat files with no more than 100,000 rows, 50 columns and total data storage of no more than 500 MB Premium Can work with larger, more complex data sets from a wider array of sources.
18. 18. Learn More Discover What Matters to Your Business with Watson Analytics https://www.youtube.com/watch?v=7NU6DA_cZtc IBM Watson Analytics Lets get started https://www.youtube.com/watch?v=_dOwykEL-QI Using Watson Analytics to understand how customers might respond to a marketing campaign https://www.youtube.com/watch?v=5mu4YJrIqJY Where to find Watson Analytics http://www.ibm.com/analytics/watson-analytics/