+ All Categories
Home > Documents > Chris gibbs

Chris gibbs

Date post: 12-Jan-2015
Category:
Upload: techmeetups
View: 183 times
Download: 1 times
Share this document with a friend
Description:
 
Popular Tags:
9
How to build a PR programme in 3 steps Getting it Right
Transcript
Page 1: Chris gibbs

How to build a PR programme in 3 steps

Getting it Right

Page 2: Chris gibbs
Page 3: Chris gibbs

3

Chris Gibbs (@chrismgibbs)

13+ years experience in corp & consumer technology PR

Global lead for Microsoft Windows 8 and Windows Phone

Brand experience: Activision, Adobe, BT, Hitachi, Microsoft, Monster, Philips, Toshiba

Start-up experience in second screen advertising, green IT, mobile apps, bio fuels & with Business Link

Account Director, Waggener Edstrom

Page 4: Chris gibbs

4

Agenda

The Brand

Research & Discovery

Insights into Strategy

Page 5: Chris gibbs
Page 6: Chris gibbs
Page 7: Chris gibbs

Strategicinsights

Market

Audience Brand

Product

Page 8: Chris gibbs

INSIGHTS

STRATEGY

Page 9: Chris gibbs

Recommended