Chris Riley

Senior UX designer at Seek

A (re-look) at Psychology and UX

What do we mean

when we talk about the

Psychology of UX?

Biological psychology

“I am not consciously thinking,

This is going to be a big hit with

the Cingulate Gyrus,”

- Erik Flowers

Research and methodology

Statistical significance

Isolating variables

Replication

Psychology research

Emphasis on qualitative methods

J. Adam Fenster. University of Rochester

Rapid iterations

Context

Actionable output

Design Research

Discovery and improvement

Knowledge and output from Psychology

7 +- 2 working memory (or maybe 4 +-2 )

Mental models

Choice and decision making (Hick’s Law)

Perception and Gestalt psychology

People are social

Technology is too

There has been an emphasis on information processing

But social effects are equally important

Emotional reactions are immediate

Persuasion

In groups and out groups

Social reciprocation

Thanks