Chris Savage_SearchLove San Diego_Pulling Back the Curtain of Video SEO

PULLING BACK THE CURTAIN OF VIDEO SEO

by Chris SavageSearch Love - September 2013

Friday, September 6, 13

@csavage

FRIENDS MAKING THINGS


Started 7 years ago. Focused on being a part of the shift going forward.

@csavage

WISTIA TODAY


@csavage

VIDEO SEOISN’T HARD


@csavage

WHY USE VIDEO AT ALL?

WHERE TO SENDYOUR TRAFFIC?


@csavage

AMAZON.COMFriday, September 6, 13

@csavage

All of human historyCaves Agoras InternetsStores

No more people involved in purchases!!!!!!


@csavage

THE AGORA


@csavage

Video brings humans back into the buying process.

magictricks.com


@csavage

Paul from Wisegrass.com


http://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/

@csavage

VIDEO IS TRUST


@csavage

BORING SURVEY

EATS TRUST


@csavageFriday, September 6, 13

http://wistia.com/blog/content-and-events-survey-2013/

@csavage

~1,000 survey responses!!! #omfg


@csavage

WHERE DO YOU WANT VIEWERS TO GO?


@csavage

DRIVE CONVERSIONS


@csavage

BRANDING EQUALS WIN


@csavage

Make life easy for the robots


The rules are the same, it all comes down to make life easy for robots.

@csavage

Video Sitemapshttp://bit.ly/videoseophil


http://bit.ly/videoseophil

http://bit.ly/videoseophil

@csavage

Open graph tagsFriday, September 6, 13

@csavage

Schema.orgFriday, September 6, 13

@csavage

Captions & TranscriptsFriday, September 6, 13

@csavage

Robots hate being tricked.


@csavage

Video placement & sizeFriday, September 6, 13

@csavage

PAYWALLSFriday, September 6, 13

@csavage

START OPTIMIZING BEFORE PRODUCTION



@csavage

“how to”“building”“creating”“making”“install”“show me”

WALKTHROUGH WORDS


@csavage

MAKING BETTER VIDEOS TOMORROW


@csavage

START (S)CRAPPY


@csavage

START (S)CRAPPYFriday, September 6, 13

@csavage

Use the camera you already have


@csavage

GET LIGHTS!!!!!!!!http://bit.ly/lighting-kit


http://wistia.com/blog/your-first-lighting-kit/

http://bit.ly/lighting-kit

http://bit.ly/lighting-kit

@csavage

TAKE MORE CHANCES


http://wistia.com/blog/wistia-office-switch/


PUT YOURSELVESON CAMERA


@csavage

BUILD AN AUDIENCEFriday, September 6, 13

@csavage

BUILD AN AUDIENCEFriday, September 6, 13

@csavage

ITERATE


@csavage

Video is your best opportunity for trust


@csavage

Video is your best opportunity for trustBe strategic about where people watch


@csavage

Video is your best opportunity for trustBe strategic about where people watchMake life easy for the robots


@csavage

Video is your best opportunity for trustBe strategic about where people watchMake life easy for the robotsOptimize before you make video


@csavage

Video is your best opportunity for trustBe strategic about where people watchMake life easy for the robotsOptimize before you make videoMake better videos


@csavage

THANK YOU!Any questions?

wistia.com/learning - [email protected]


Date post:	18-Oct-2014
Category:	News & Politics
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Chris Savage_SearchLove San Diego_Pulling Back the Curtain of Video SEO

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