How Social Media can give a BOOST to your agency

Chris Wilder, Executive Director

Valley Medical Center Foundation

(psst…they made me submit this presentation eight weeks ago, so everything is probably outdated. Don’t blame me.)

Chris Wilder, Executive Director

Valley Medical Center Foundation

www.vmcfoundation.org

Valley Medical Center

1876

Valley Medical Center

1935

Valley Medical Center

1960

Valley Medical Center

1999

“Dedicated to the health of the whole community”

VMC is the among the finest hospitals in Silicon Valley

The situation: Replace VMC or LOSE VMC.

All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down.

VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed.

Price tag: $800,000,000.

4/08: Public Opinion Polling – can we win a ballot measure for a tax hike with 2/3 of the vote?

Maybe, if:> The economy doesn't get worse> The ballot isn’t too long> We run a really great campaign ($$$)> Opposition is nonexistent

…so not bloody likely, but we have to play anyway.

6/08: Measure A was born. Game on.

Step 1: Blogger meets Constant Contact

Chris’s totally subjective idea on how to blog and CC correctly (oh – and it works)

All roads lead to the main message…

Step 3: stay current to stay relevant

Step 5: when others tell your story, re-tell it!

…right up to the last week…

November 4, 7:01 pm…

78%

Measure A WINS!

1/12/09 2424

Next up: Capitalize on our new-found fame(public knows us now, hospital staff grateful for our work…)

A grateful VMC staff = a generous VMC staff…

Twitter + email + friendly competition…

If you get paid to say nice things about your agency, find folks who don’t and use them!

When others tell your story, retell it!

What you can do with a little time…

iMovie, hi-def camera, obnoxious executive director

Social media cannot exist on its own…

50 presentations in 30 days to department meetings, staff gatherings, Q n’ A…

Lots of 1:1 communication using the “telephone” or “face to face” (different than Facebook)

…and lunch cannot be served through social media. Yet.

Facebook and Twitter. Kid stuff?

So, what’s the ROI here?

> “Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.”

- Ned Finkle, VP Strategic Marketing, NVIDIA

“Chris, you are the heart and soul of Valley Medical Center.”

- Hon. Liz Kniss, President, Santa Clara County Board of Supervisors

eLegs – bionic exoskeleton helps paraplegics walk again! OMG.

Find people of INFLUENCE who don’t get paid to say nice things about you…

Social Media: Where you are NOT in control of the message anymore!

How to keep (a little) control? Participate!

> AOL’s New Problem: Mike Arrington

> Business Insider — When AOL bought TechCrunch last September, the first question on everyone's lips was, "How long could Mike Arrington possibly last as an AOL employee?"

>

QR Codes – Amazing! What will we do with them?

Social media meets social not-media!

260 chapters and growing…join one!

Social networking, staying engaged = increased cognition, longer life

Thank you for your kind attention!

Echristopher.wilder@hhs.sccgov.org

www.vmcfoundation.org

www.wildersideofhealth.blogspot.com

http://groups.google.com/group/hcsm-workforce

408-885-5299