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David Tonen

MinistryStory.com

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David Tonen

•Degree in Marketing (1990)•20 years corporate marketing

experience•LifeBridge Community Church

(2005)•MinistryStory.com (2010)• Integrity Magazine (2011)

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What is Marketing?

• Not just advertising• A discipline of communicating

Your Story

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Definition

• “The art (and science) of becoming• Knowable• Likeable &• Trustable”

–John Jantsch, Duct Tape Marketing

Your Story

How people get to know, like, and trust you.

• What is your passion?• What is your calling?–What one thing must you do?

• Its your STORY and only YOU can tell it!

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The Story Connect

• People buy from people they “connect” with

• Your STORY will resonate (with some)• Your STORY is your biggest difference

maker

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Your God Story

• God changed your life• You have seen Him in action • Put Him first in your life• Put Him first in your business• Your business will be unique• People respect that you stand for who

you are• No one can argue YOUR God Story!

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Your Business

• Your Business is God’s Business• Your Business IS MINISTRY• If you put God First your business will

be a success – not just monetarily but in ways that will change the world:– Changed lives– Funding ministry***You can go where your pastor cannot go

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STORYS – Strategy (The Plan)

T – Technology (Electronic Tools – Web/Social Media)

O – Outreach (Advertising/Promotion/Communication)

R – Research (Who They Are)

Y – You (Who Are You)

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StrategyMarketing Strategy

• A marketing plan helps you clearly answer:

• Who are we?• Who is our target audience(s)?• What are their needs?• How will we speak to them?• How will we communicate? (Tools you use)• Measure: Are they responding?

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YouBranding

• Who are we as an organization?• What is our culture?• Who are we trying to reach?• What are our resources?• What do we offer them?• How can we engage them?

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ResearchMarket Research

• Who is our target audience?• Where are they?• What are their needs?• How can we meet these needs?• How can we talk to them?

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OutreachAdvertising

• Connecting with your target audience:• Where are they?• When?• What tools?– Electronic– Print

• What will we say so they notice us?

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Technology

• Website – Communications Hub

• SEO – Google

• Social Media– Facebook– E-mail, Blogs, Podcasts– Youtube, Twitter, Pintrest, & the next...–Mobile

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STORYS – Strategy (The Plan)

T – Technology (Electronic Tools – Web/Social Media)

O – Outreach (Advertising/Promotion/Communication)

R – Research (Who They Are)

Y – You (Who Are You)

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Why Should YOUHave A Strategic Communications

Plan?Greater:• Effectiveness (clarity, consistency)

• Impact (reach more people)

• Excellence (represent yourselves well)

• Stewardship of Resources (people & $)

• Reduces Stress (harmony & unity)

Resources

Books:• The Bible: Jeremiah• Crazy Love / Francis Chan• Story Branding / SignorelliPodcast: • MinistryStory.com/podcast

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Questions?

Connect with Me

• DavidTonen.com• MinistryStory.com• Twitter: @DavidTonen• Podcast: MinistryStory.com/podcast• Facebook: Facebook.com/DavidTonen

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