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Transparency on Real Broadband Speeds Highlight the Full Value of Fibre FTTH Council Conference 2013 – London – 20-21 February
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Transparency on Real Broadband Speeds
Highlight the Full Value of Fibre
FTTH Council Conference 2013 – London – 20-21 February
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ACTUAL VERSUS ADVERTISED SPEEDS 2
page
Utilities with FTTH – who are they?... Utilities
Content providers
3
page
Homes passed: 33 % (750,000)
Take-up: 33 % (250,000 subs)
Investments
2005-2012 ~ 1,3 billion Euros
2013-2015 ~ 0,65 billion Euros
Main provider of fibre networks to the
Danish State and many municipalities
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page 5
page
The EU perspective
Digital Agenda Scorecard 2012
74
26
DSL lines share in fixed broadband (EU27)
DSL lines
Copper
upgrade
6
Mbps
Line length
Potential
Gap
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Denmark has taken a major step towards full transparency on broadband speeds
New agreement between Danish consumer associations,
the telecom industry and energy industries in Denmark
Soft law – compliance with Marketing Practices Act
All types of broadband are included: DSL, coax, fiber and
mobile broadband
Clear information on actual broadband speeds in all
advertising: internet, print media and TV
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page
Transparency – Fixed broadband
“Up to” only allowed if guaranteed minimum speed is
included (at least 50% of advertised “Up to” speed)
Clear info on upload speed
Clear info on bandwidth consumption for IPTV
e.g. 4 Mbps per turned-on television)
Minimum speed and IPTV consumption must be given
same impact, and in close proximity to advertised “Up to”
speed (content declaration)
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page
Advertising today
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tdc.dk (14-02-2013)
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Advertising tomorrow
Up to 20/2 Mbps Minimum speed 10/1 Mbps
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DSL DSL + IPTV
Up to 20/2 Mbps Minimum speed 10/1 Mbps
TV requires 2,5 – 4 Mbps
DSL + IPTV
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What can EU do to improve transparency?
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Look at energy efficiency declarations
on consumer appliances
Full transparency, easy comparisons
Educating consumers very effectively
– has been a great success
Difficult to find a refrigerator in the
advertisements which is not “A”
Why not introduce a similar
declaration on broadband quality?
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Christian Berg
Danish Energy Association
+45 2275 0411
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Thank you for your attention
