The background colours used in this music video are quite light colours and fades lighter near the bottom of the frame which gives the impression of it being a cloud. This could suggest a day dream or a dream, which may be why the teddy is used as a prop. It ties in with the mood of the song which is quite a positive and happy tune to match the lyrics. In-between each shot it cuts back to Jessie J sat with the teddy but from a different angle, then cuts back to the next shot. The shots which are circled use a camera movement where it bounces from one side of the frame to the opposite and the performance shot continues.

The predominant colours used are pink and purple which suggests femininity and that it will appeal to girls more than boys although a light blue background is used when three men are performing so this could then appeal to men too. After almost every shot it cuts back to a close up of Jessie J. Close ups have been used to portray her facial expressions where in each shot she is portraying a different emotion. These are performance shots as well as narrative because the emotions tie in with the lyrics.

The main colour of the clothes she wears is black, which may be because it’s a very slimming colour. The outfits she wears are quite revealing and skin tight to show off her figure. On the previous slide, the image I have circled shows funky nails, heavy make-up and big hoop earrings which suggests she’s quite confident and fashionable and likes to make a statement, which is a typical convention of a current pop song. In every long shot where you are able to see her

entire outfit she is wearing a pair of heels, wearing heels shows that she makes an effort in how she looks and can be very glamorous. By wearing heels it also makes people’s legs look longer and slimmer, tying in with the black clothes she wears. Within the first minute of the music video Jessie J has five outfit changes which suggests she’s stylish and loves clothes. It’s ironic that she wears all these outfits when her songs about money not mattering.

Camera movement The connotations of the colour red are dangerous, blood and love. This supports what her song is about because her song is about fighting. Her clothing is very fashionable and trendy and within the first minute of the song she has five outfit changes. Throughout the whole song she has a further three different outfits. A pan is used to show her dance move she is doing. Long shots are used twice here to show off her figure to show that she is not insecure.

Black is also a colour suggesting it’s dangerous and dark tying in with the colour red she is using. She does a lot of dancing and is wearing more casual clothing. The dancing makes it a lot more upbeat. Except from sunglasses and her black hat there are no other props used which suggests it’s mainly about her singing and dancing. All of her shots are performance shots and there

is no narrative, she is mainly dancing.

On this page you can see the shots types it changes between and how often and fast they change. There is normally two different shots of her in one outfit and setting and then it changes to the next. Close-ups are used when she’s saying an emotional line to portray her emotions. On all outfits she is wearing heavy make up and her hair is done nicely, although when

She is dancing it is more of a scruffy look. The background where it is white and looks tiled there is writing all up the wall which shares some of the lyrics but also makes it look very urban. The red splatted up it ties in with the idea of blood again and fighting.

Her outfit here makes her look like a soldier and she is doing the salute which they do, this fits in with the lyrics from the song and the meaning behind it. Except from the performance shots where she is dancing, every other outfit she wears heels with which is a typical convention of a pop genre. Female artists choose to wear them because heels elongate their legs insteadof making them look stumpy. Her colour scheme is red and black so she often wears black trousers to make her legs look slimmer

as well as heels.

While dancing you are able to see her tattoo she has of a music note showing her dedication to music. Not all pop artists have a tattoo but often male pop artists have tattoos and some females. Cheryl’s is music showing she is career focused. By showing an extreme close up of her hand shows her performance shot of her dancing and her hand movement is

grabbing something and pulling it in. This suggests holding onto something and fighting for it, like the meaning of her song. Below is her three other outfits that are used after the one minutes I have analysed. Her first outfit is a sea through leotard which is very revealing and she is a role model to younger girls who may look up to her as an idol. However she is very sophisticated in her final outfit however it is a very low cut top. Her middle outfit as also very casual with her hood up which ties in with the dance and urban feel of the song you get from the background and her dancing outfits.

This music video has a slight yellow and sepia tint to it, which gives it an old fashioned feel which ties in with her clothing she is wearing which looks very Victorian and formal as well as the setting and location. There are no long shots used because she isn’t

trying to show off her figure she’s trying to look sophisticated and mid shots are used to show her clothing and the settings. Low angles are also used to make her look like a princess in a tower.

A large aperture is used to bring the man and Taylor Swift into focus to show the relationship between them, this is also helped by cuts between the two of them, which are put alongside each other. Eye line matches are used to show the connection between the two of them.

The music video ‘Love Story’ does not use typical conventions of a pop genre, pop conventions tend to be trendy clothing and upbeat and dancey. Love Story comes under the pop genre because it was a popular song when it came out and loads of people listened to it, it also has repeated chorus’ and catchy hooks which is the definition of pop music. Pop songs normally consist of current clothing and locations, where as Taylor Swift’s song is the opposite, she wears ball gowns and a birds eye view angle is used to show their ballroom dancing in a grand ballroom. Me and my group have come to the decision that we want to do this song but make it more current and use typical pop conventions which we have found from looking at other pop songs and compared what we have found out to decide what typical pop conventions are.