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CLIA United Kingdom & Ireland Columbus Day Conference 2013

Christine Duffy - President and CEO, Cruise Lines International Association

A Landmark Year for Liverpool

• A record 52 ships will visit the Liverpool Cruise Terminal

• 70,000 Passengers will call

• Special voyage to celebrate the Open Championship at the Royal Liverpool Golf Club

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Celebration and Revival

From Potential to Passengers Seizing Growth Opportunities in the UK & Ireland and Europe

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Exciting new routes in both ocean and increasingly popular river cruising

Expanded and improved ports and terminals

Twenty innovative new ships and increased capacity

World class culinary and entertainment options

Travel Agents: Advocates and Advisors The crucial first connection between cruise lines and their

passengers

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• Agents guide travelers to great vacation experiences

• CLIA has more than 50,000 travel agent members world-wide

• Investing to educate, train, and equip even more agents

Communications Tools to Increase Accessibility

Cruiseexperts.org

Evolving to Meet New Challenges

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Higher expectations: With success come higher expectations and greater scrutiny

Complex global operation: Lack of information & understanding of how the industry is regulated

Shrinking response times: Information spreads quickly, news cycle measured in

minutes

A Global Industry Calls for a Global Association Network

NW & Canada Alaska

Brazil

Australasia

UK & Ireland

SE Asia

Netherlands

Europe

Belgium &Luxembourg Germany

USHawaii

France

Greater ChinaNorth America

ONE INDUSTRY…ONE VOICE

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A New Association for a Growing Industry

ENGAGE SPEAK AND ACT GLOBALLY LEAD

A Bright Future on the Horizon