Christmas 2013 gift catalogues: Best in class

NOT YOUR ORDINARY CHRISTMAS CATALOGUES 2013

© Copyright True Story. January 2014

p2


Not your ordinary Christmas – Catalogues

Come on in

The True Story festive review curates what we’ve seen, snapped and loved in London, Paris and New York and online in December 2013. 350 stores. 1000 pictures.

We believe print is still alive and well. Here’s our pick of the best in class of festive guides and catalogues, curated with our observations of what was different, new, evolved or changed for Christmas 2013, just as we experienced them.

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BELGRAVE

WORSHIP STREET

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STREET MA

RYLE

BO

NE

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HST

REET

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Chelsea &Westminster

Hospital

St. Thomas’Hospital

RoyalBromptonHospital

Chelsea OldTown Hall

Green LineCoach Station

Victoria CoachStation

Great OrmondStreet Hospital

MoorfieldsEye Hospital

Prison

BritishLibrary

IslingtonTown Hall

Guy’sHospital

RoyalCourts ofJustice

CityUniversity

BusinessDesignCentre

St.Bartholomew’s

Hospital

City Hall

OldBailey

SaatchiGallery

BritishMuseum

Southbank Centre(Royal Festival Hall)

TrafalgarSquare

Covent GardenMarket

St. James’sPalace

TelecomTower

NationalGalleries

Horse Guards

DowningStreet

Churchill Museumand CabinetWar Rooms

London Aquarium

London Eye(Millennium Wheel)

London Zoo

LondonCentralMosque

MadameTussaud’s

CricketMuseum

LittleVenice

PortobelloRoad

Market

Earl’s CourtExhibition

Centres

KensingtonPalace

Olympia

North EndRoad Market

Stamford BridgeChelsea FC

RoyalAlbert Hall

Natural HistoryMuseum

Victoria &Albert

Museum

ScienceMuseum

BuckinghamPalace ‘Big Ben’ and

Houses of Parliament

WestminsterAbbey

WestminsterCathedral

TateBritain

Battersea

SmithfieldMarket

St. Paul’sCathedral

The Temple

Museumof London

Bank ofEngland

The Old VicTheatre

Shakespeare GlobeMuseum & Theatre

TateModern

Barbican Centre

SomersetHouse

Gabriel’sWharf

MillenniumBridge

London IMAX

Sadler’sWells

Theatre

BroaMa

ImperialWar

Museum

Cuming Museum & Library

SpitalfieldsMarket

Tower ofLondon

OvalCricket Ground

Regent’s ParkOpen AirTheatre

RoyalOperaHouse

Tower BridgeExperience

MarbleArch

Harrods

LondonDungeon

Royal NationalTheatre

St. Mary’sHospital

SouthwarkCathedral

Vinopolis

WellingtonArch

LondonTransportMuseum

footbridge

2

Bankside Pier

TowerMillennium Pier

1

43

5

SavoyPier

WarrenStreet

GreatPortland

Street

Regent’s Park

BakerStreet

St. John’sWood

Swiss Cottage

CamdenTown

GoodgeStreet

BondStreet

MarbleArch

Lancaster Gate

Queensway

Bayswater

NottingHill Gate

HollandPark

LadbrokeGrove

RoyalOak

Paddington

EdgwareRoad

EdgwareRoad

Warwick Avenue

Kilburn Park

MaidaVale

Chalk Farm

TowerHill

AldgateEast

AldgateSt. Paul’s

MansionHouse

Temple

ChanceryLane

RussellSquare

Holborn

CoventGarden

LeicesterSquare

Borough

LambethNorth

Kennington

Oval

Pimlico

St. James’sPark

Westminster

Embankment

GreenPark

Hyde ParkCorner

Knightsbridge

SouthKensington

GloucesterRoad

WestKensington

onsurt

High StreetKensington

Fulham

SloaneSquare

Euston Square

WestbournePark

Elephant& Castle

MorningtonCrescent

Southwark

Berm

Cadogan Pier

MillbankMillennium

Pier

London BridgeCity Pier

St. Katharine’sPier

Hoxton

ShoreditchHigh Street

Haggerston

Marylebone

Paddington

Queen’sPark

KilburnHighRoad

CaledonianRoad &

Barnsbury

Essex Road

Old Street

Moorgate

LiverpoolStreet

BarbicanFarringdon

CannonStreet

CharingCross

Waterloo

WaterlooEast

Elephant& Castle

Vauxhall

Victoria

WestBrompton

BrondesburyPark

CamdenRoad

Earl’sCourt

King’s CrossSt. Pancras

St. PancrasInternational

King’sCross

SouthHampstead

City Thameslink

Blackfriars

KensingtonOlympia

TowerGateway

The Serpentine

RoundPond

River Thames

River Thames

Regent’s Canal

Regent’s Canal

St. Katharine’sDock

CityRoad

Basin

Wenlock

Basin

King

slan

dBa

sin

TheLong

Water

Northern line

Northern line (Bank branch)

Northern line

(Charing Cross branch)

Victoria

line

Piccadilly line

Vict

oria

line

Piccadilly lin

e

Vict

oria

line

Jubilee line

South

Wes

t Tra

ins

Northern line M

etropolitan and Circle lines

Hammersmith & City,

District line

Piccadilly line

District lineCircle line

Central line

District line

Circle line

Bakerloo line

Jubilee line

Chiltern Railways

Metropolitan line

Bakerloo line

Bakerlooline

Central line

Jubilee line

Piccadilly line

First Capital Connect

c2c

Hammersmith & City

and District lin

es

National Express

East Anglia

Central line

Waterloo & City line

Jubilee line

North

ern l

ine

Southeastern andFirst Capital Connect

Southeastern and


Docklands Light RailwayCircle line District line

First Great Western,Heathrow Connect and

Heathrow Express

Southern

London Overground

Southeastern,

Southern and


Capi

tal C

onne

ct

Southeastern

andSouthern

Hammersmith & City line

Vict

oria

line

Nor

ther

nlin

e

Jubilee line

Victorialine

Bakerloo line

Northern line

Northern lineDistrict line

Circle line

First Capital ConnectFirst Capital Connect

Central line

North

ern

line

London Midland

LondonOvergroundLondon Midland

London Overground

London Overground

Firs

t

Southeastern

London Overground

District line

London Midland

London Overground

High

Spee

d

Sout

heas

ter

n

Lond

onO

verg

roun

d

LondonOverground

ShoreditchPark

Primrose Hill

Lincoln’s Inn Fields

Coram’sFields

Gray’sInn

Gardens

BunhillFields

ArtilleryGround

HaggerstonPark

KenningtonPark

VictoriaTowerGardens

Hyde ParkKensingtonGardens

Battersea Park

Burton’sCourt

Ranelagh Gardens

Green Park St.James’s

Park

HollandPark

BromptonCemetery

QUEENSPARK

PADDINGTONCEMETERY

Regent’sPark

LudgateCircus

BricklayersArms

HolbornCircus

Soho

Bloomsbury

Mayfair

Euston Clerkenwell

Barbican

IslingtonCamden

Town

Marylebone

Bayswater

Kensington

SouthKensington

Chelsea

Earl’sCourt

WestKensington

onsrt

NottingHill

WestKilburn

St. John’sWood

MaidaValeMaida

Hill

SouthHampstead

Brondesbury

Kilburn

salse

St.Pancras

Finsbury

CityHolborn

Westminster

Pimlico

Belgravia

Knightsbridge

Brompton

Primrose Hill

Haggerston

Spitalfields

BermondseyNewington

Lambeth

Walworth

Southwark

KenningtonVauxhall

Nine Elms

WestBrompton

Shoreditch

Hoxton

Farm

CoventGarden

PentonvilleSomersTown

LissonGrove

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District line

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MARYLEBONE

PADDINGTON

VICTORIA

WATERLOO

CHARINGCROSS

LONDONBRIDGE

FENCHURCHSTREET

LIVERPOOLSTREET

EUSTON

KING’SCROSS

OXFORDCIRCUS

PICCADILLYCIRCUS

TOTTENHAMCOURT ROAD HOLBORN

ANGEL

BANK

CANNONSTREET MONUMENT

LORD’S

1 WestminsterMillennium PierLondon Eye Millennium PierEmbankment Pier

4 Festival PierBlackfriarsMillennium Pier2 5

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General A3 Leaflet 01/09/2010 09:17 Page 2

p3Not your ordinary Christmas – Catalogues


Plus online scrolling guide

Crate &Barrel

The real 'Tree Lot' brings the concepts to life

Inspiring ideas for decoration

Best in Class

GUIDES & CATALOGUES



Considered editorial

Interactive elements

Filled with inspirational ideas

Themed and edited selections of products for everyone

Best in Class

GUIDES & CATALOGUES

John Lewis



CB2

Best in Class

GUIDES & CATALOGUES

Guide presents campaign colour theme

Upbeat lively feel with great decor ideas



The fun eclectic guide was supported by an online scrolling guide

Mailed mini version of guide

Anthropologie

Best in Class

GUIDES & CATALOGUES



Le Bon Marché

Pages of fun stickers

Dress-up dolls and illustration mixed with photography

Beautiful children's guideNeon keeps the look contemporary

Best in Class

GUIDES & CATALOGUES



Feels fun and stylishly serious at the same time

Louis Vuitton

Gorgeous colour and tone mixes beautifully with leather goods

Best in Class

GUIDES & CATALOGUES

Warm, rich tones link to window displays and online

This is just the tip of the iceberg If you are interested in finding out more, get in touch.

True Story is a creative agency for retailers and brands. We work in 3D, 2D and the virtual world.

Email [email protected] [email protected]

Or follow us on

True Story Ruddington Manor Manor Park Ruddington NG11 6HD +44 (0)115 984 4200 www.truestory.uk.com

True Story is a trading name of True Design Ltd. Registered in England and Wales No. 3310200. Registered Office: As address. VAT No. 974 8525 70

Date post:	27-Jun-2015
Category:	Marketing
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Christmas 2013 gift catalogues: Best in class

Marketing