32
Christmas Unwrapped 2018 AU MARKET ANNUAL WEBINAR Review of the Golden Quarter including Black Friday, Cyber Week and Christmas Retail Period
Christmas
Unwrapped 2018AU MARKET
ANNUAL WEBINAR
Review of the Golden Quarter including
Black Friday, Cyber Week and
Christmas Retail Period
Agenda
1. What happened in online retail overall?o Retail turnover & retail foot traffic
o Shopping & Classifieds industry visits
o Daily total visits across the key sales events of 2018
o Key sale day visitation compared 2018 vs 2017
2. How did brands perform in key sales?o Click Frenzy – Impact on local retailers vs. other sales events
o Black Friday – Hot products & key search concepts
o Boxing Day – Conversion rates & hour-by-hour traffic
o Amazon AU one year on – Who is buying?
Understanding the digital consumer for over 20 years.
Measure
Benchmark your performance against the competition by
audience, visits, and conversions.
Discover
Understand the online behaviors of your consumers, and
pinpoint new segments to acquire.
Optimise
Get the best return on investment for paid and organic search, content, media, and
affiliates.
Lift
Track and improve your campaign
performance through daily, audience-first
analytics.
About Us
About the Speakers
Christmas Unwrapped Webinar
Craig HeavenHead of Sales, Hitwise
Grant ArnottPublisher of Power Retail
1.
What happened in online retail overall?
Key events in November boosted sales.
Amazon continues to grow.
Boxing Day is still the main shopping event
of the Christmas period.
* Source: ABS - Retail Trade, Australia, Nov 2018
Seasonally Adjusted TurnoverYoY Change
Key shopping events (Click Frenzy, Black Friday, Cyber Monday) boosted
retail sales in November (0.4% MoM and 2.8% YoY).
20,000
21,000
22,000
23,000
24,000
25,000
26,000
27,000
28,000
29,000
30,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Re
tail
Turn
ov
er
($ M
illio
ns)
Retail Spend - 2016 Retail Spend - 2017 Retail Spend - 2018
0.44%
1.24%
-0.53%
0.33%0.43%
Oct Nov Dec
2017 2018
Seasonally Adjusted TurnoverMoM Change
Total Retail Turnover Seasonally Adjusted
1.8%
2.9%
2.4%
3.6%
2.8%
Oct Nov Dec
2017 vs 2016 2018 vs 2017
However, the YoY and MoM increase in Nov 2018 was smaller than the previous year, indicating
that Nov 2018 did not have the same impact that Nov 2017 did.
In-store traffic was down as online traffic increased.
Source: ABS - Retail Trade, Australia, Nov 2018
Source: Weekly in-store foot traffic provided by Shoppertrak, www.shoppertrak.com
0%
1%
2%
3%
4%
5%
6%
7%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
On
line
Re
tail
Turn
ove
r
Total Online Retail Trade As a Share of Total Retail Turnover
Retail Spend - 2016 Retail Spend - 2017 Retail Spend - 2018
6.6% of all retail turnover came from online sources in November 2018,
highlighting the increasing growth of digital shopping.
Source: Hitwise, Monthly Visits to Shopping & Classifieds industry
Source: ABS - Retail Trade, Australia, Nov 2018
Online traffic was up 2% in Q4 2018 compared to Q4 2017.
Total Visits vs Retail TurnoverMonthly Visits
Nov 2018 saw the lowest growth in both traffic and turnover on both a YoY and MoM basis.
However, traffic growth rebounded in Dec 2018. Will this be reflected in the Dec 2018 sales
figures?
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
0
200
400
600
800
1,000
1,200
Jan
-16
Feb
-16
Ma
r-1
6
Ap
r-1
6
Ma
y-1
6
Jun
-16
Jul-1
6
Au
g-1
6
Se
p-1
6
Oc
t-1
6
No
v-1
6
De
c-1
6
Jan
-17
Feb
-17
Ma
r-1
7
Ap
r-1
7
Ma
y-1
7
Jun
-17
Jul-1
7
Au
g-1
7
Se
p-1
7
Oc
t-1
7
No
v-1
7
De
c-1
7
Jan
-18
Feb
-18
Ma
r-1
8
Ap
r-1
8
Ma
y-1
8
Jun
-18
Jul-1
8
Au
g-1
8
Se
p-1
8
Oc
t-1
8
No
v-1
8
De
c-1
8
Re
tail
Turn
ove
r ($
Mill
ion
s)
Tota
l V
isits
(Mill
ion
s)
Total Visits - Shopping & Classifieds Retail Turnover - Total
Q4 Q4 Q4
7.2% 7.1%
9.2%
5.2%4.4%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
Oct Nov Dec
MoM Change - 2018
Total Visits Total Turnover
2.7%
1.3%
2.2%
3.8%
3.3%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
Oct Nov Dec
YoY Change - 2018
Total Visits Total Turnover
Department Stores (+16%), House & Garden (+13%), Grocery & Alcohol (+15%), Music
(+11%), & Automotive (+10%) saw double digit growth.
Total Visits to Key CategoriesQ4 2018 vs Q4 2017
Source: Hitwise, total visits to top Shopping & Classifieds sub-industries, Q4 2018 vs Q4 2017
16%
2%
-5%
13%
5% 5%
-15%
15%
5%
-1%3%
11%
-11%-15%
10%
-3%
3%0%
8%
3%
-40%
-9%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
Q4 2017 Q4 2018 Q4 18 vs Q4 17
The large declines in Toys & Hobbies and Baby Products was due to the failure of
Toys R Us, with a large share of those visits now going to Department Stores.
Amazon AU saw 88% YoY growth in Q4 2018
-5% -4%
18%
-5%
17% 15% 18%
88%
24%
-10%
27%
13% 14%
-12%
16%22%
0%
45%
12%
26%
18%
1%
19% 20% 18%
-20%
0%
20%
40%
60%
80%
100%
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
Total Visits to Key Websites in Shopping & ClassifiedsQ4 2018 vs Q4 2017
Q4 2017 Q4 2018 Q4 18 vs Q4 17
Amazon’s growth was largely due to its targeting of Black Friday but it still remains behind
the largest players in this category.
Source: Hitwise, total visits to top Shopping & Classifieds websites, Q4 2018 vs Q4 2017
Boxing Day(s) is still the key sales day in the AU market.
Click Frenzy and Black Friday mark the start of holiday shopping period.
Source: Hitwise, total visits to top Shopping & Classifieds websites, Q4 2018 vs Q4 2017
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
Total Visits to Shopping & Classifieds
Click FrenzyDay 1: 39.0M VisitsDay 2: 38.8M Visits
Black Friday43.6M Visits
58.1M 43.6M
42.8M 41.3M 41.0M
39.0M 38.3M 38.7M
38.4M
38.3M
Cyber Monday
41.3M Visits
Boxing Day58.1M Visits
Boxing Day and Black Friday saw the strongest YoY growth (+7.5%).
Cyber Monday and Click Frenzy Day 2 also recorded relatively strong growth rates.
Source: Hitwise, daily total visits to Shopping & Classifieds industry, key sale dates 2016 - 2018
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
Click Frenzy
Day 1
Click Frenzy
Day 2
Black Friday Cyber
Monday
Christmas Day Boxing Day Boxing Day 2
Key Sales Days
Total Visits - 2016 Total Visits - 2017 Total Visits - 2018
-5.0%
4.3%
7.5%
5.4%
0.9%
7.5%
0.2%
-6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0%
Click Frenzy Day 1
Click Frenzy Day 2
Black Friday
Cyber Monday
Christmas Day
Boxing Day
Boxing Day 2
2018 Change
2.
How did brands perform in key sales?
Click Frenzy was a success for Australian retailers
Black Friday was Amazon’s most successful day of
the year
Boxing Day was key for traditional retailers, with
research beginning after Christmas lunch
Click Frenzy – Slightly better than Black Friday for official participants
Top 30 Click Frenzy ParticipantsTotal Visits
Source: Hitwise, total visits to selected retailer websites on selected dates
Barclaycard Research Oct 2018
2,170,623 2,307,776 2,223,329
3,985,883
3,545,080
3,949,678
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
Click Frenzy - Tuesday Click Frenzy - Wednesday Black Friday
Ch
an
ge
(Ke
y E
ve
nt
Da
ys
vs
Sa
me
Da
y o
f P
revio
us
We
ek)
Tota
l V
isits
(Ke
y E
ve
nt
Da
y)
Total Visits - Same Day of Previous Week Total Visits - Key Event Day Change vs Previous Week
84%
54%
78%
Click Frenzy Day 1 drove slightly more traffic (~36,000 visits) and had a slightly
higher growth rate than Black Friday.
Click Frenzy – Strong performances from smaller Australian retailers
Source: Hitwise, total visits to selected retailer websites on selected dates
Top 30 Click Frenzy Participants
Total Visits
Larger sites such Big W, Catch, and Myer saw larger increases on Black Friday.
New Balance, Under Armour, Canningvale, and Boozebud all recorded extremely large growth
during Click Frenzy.
-500%
-300%
-100%
100%
300%
500%
700%
900%
1100%
1300%
1500%
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
Ch
an
ge
(Ke
y E
ve
nt
Da
y v
s Sa
me
Da
y o
f P
revio
us
We
ek)
Tota
l V
isits
(No
v-1
8)
Nov-18 Total Visits Click Frenzy Tue vs Previous Tue - Change Click Frenzy Wed vs Previous Wed - Change Black Friday vs Previous Fri - Change
Black Friday – Amazon AU targeted Black Friday heavily
Source: Hitwise, total visits to key websites, Black Friday (23rd Nov) vs Previous Friday (16th Nov) 2018
Black Friday Top Retailers
Total Visits
Black Friday was Amazon AU’s 2nd largest traffic day, only behind its launch day in December
2017 – Boxing Day was slightly behind in 3rd place.
36%
-10%
155%
186%
52% 43%67%
-8%
92%
15%
116%
165%
46%
76%
190%
-35%
12%
138%
7%
42%
85%67%
150%
71%
32%
-250%
-200%
-150%
-100%
-50%
0%
50%
100%
150%
200%
250%
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
Ch
an
ge
(Bla
ck F
rid
ay v
s P
rev
iou
s Frid
ay)
Tota
l Vis
its
Total Visits - Black Friday Change vs Previous Friday
17
Amazon AU Snapshot – Black Friday Retail Analytics
Christmas Unwrapped Webinar
Video Games, Electronics, and Computers were the most popular categories on Amazon AU on Black Friday.
Source: Hitwise, total page views on Amazon AU (Top 500 Products), 23rd November 2018 (Black Friday)
681,513
273,934
131,273
60,115
53,924
43,694
43,537
39,278
36,898
33,107
31,812
30,237
26,866
24,872
21,381
Video Games
Electronics
Computers
Kindle Store
Kitchen & Dining
Movies & TV
Amazon-Home
Sports, Fitness & Outdoors
Clothing, Shoes & Accessories
Lighting
Health, Household & Personal Care
Toys & Games
Amazon-Ereaders
Home Improvement
Baby
Total Page Views - Top 500 Products
#1#2 #3
Black Friday – Gaming is a key category on Amazon and JB Hi-Fi
Source: Hitwise, search terms used within key marketplaces, 23 November 2018
Top Products Searched in Amazon – Black Friday
“Nintendo Switch” and “PS4” were the hot products on Black Friday.
eBay has a slightly different skew, with “dyson” products ranking quite highly, but electronics
are still key
Search Term Black Friday
nintendo switch 2.95%
Ps4 1.06%
Nintendo 0.88%
playstation 4 0.50%
tv 0.45%
lego 0.40%
red dead redemption 2 0.36%
ps4 pro 0.33%
bose 0.33%
pokemon 0.27%
samsung 0.26%
headphones 0.25%
tablet 0.23%
spiderman ps4 0.23%
bluetooth earphones 0.23%
bose quietcomfort 35 ii 0.22%
xbox 0.22%
sony wh1000xm3 0.22%
xbox one 0.21%
coffee machine 0.20%
Search Term Black Friday
pokemon 0.15%
dyson 0.09%
airpods 0.09%
xbox one x 0.09%
ps4 0.09%
tv 0.07%
switch 0.07%
dyson v10 0.07%
ipad 0.06%
queen mattress 0.05%
chromecast 0.05%
micro sd card 0.05%
chair 0.05%
iphone 8 0.05%
wireless headphones 0.05%
camera 0.05%
speakers 0.05%
battlefield v 0.05%
speaker 0.05%
playstation 4 pro 0.04%
Product Black Friday
ps4 1.75%
nintendo switch 1.12%
fitbit 1.01%
nintendo 0.90%
switch 0.78%
laptop 0.72%
samsung 0.71%
xbox 0.70%
garmin 0.63%
headphones 0.59%
dyson 0.53%
ipad 0.52%
apple watch 0.45%
iphone 0.44%
go pro 0.42%
gopro 0.39%
oppo 0.39%
tablet 0.35%
apple 0.35%
monitor 0.34%
Top Products Searched in eBay – Black Friday
Top Products Searched in JB Hi-Fi – Black Friday
Black Friday – Shoppers want help with navigating all of the deals on offer
Website Search Share
Black Friday 5.74% 12%
Black Friday
Australia
5.30% 16%
Black Friday
sales
4.33% 22%
Black Friday sales 2018 Australia
1.48% 23%
JB HiFi Black Friday
2018 1.40% 36%
Source: Hitwise, search terms variations and downstream websites, week ending 24 November 2018
Amazon bid aggressively on “Black Friday” terms to capture most of this search traffic.
News sites were key recipients of (mostly organic) “Black Friday” search traffic. This is an
opportunity for publishers to create content to help people find the best deals.
7.58%
3.92%
3.68%
3.62%
3.23%
2.97%
2.13%
1.92%
1.84%
1.71%
1.71%
1.61%
1.40%
1.35%
1.30%
1.28%
1.20%
1.09%
1.06%
0.97%
Amazon.com.au
Finder.com.au
news.com.au
Catch.com.au
TechRadar
JB Hi-Fi Australia
www.latestcatalogues.…
YouTube
The Good Guys
Myer
Lifehacker Australia
Wikipedia
Harvey Norman -…
EB Games Australia
Kogan
Amazon.com
Big W
OzBargain
Apple (Australia)
63%
8%
1%
28%
0%
15%
57%
2%
6%
41%
1%
0%
0%
13%
0%
14%
1%
7%
0%
54%
Website Paid Rate
Paid RateSearch Share
Variations of "Black Friday"
“Sale/s” and “Deal/s” were the most searched “Black Friday” keywords in the
top 25 list
Boxing Day – Traditional Retailers saw the largest growth
Source: Hitwise, total visits to key websites, Black Friday (23rd Nov) vs Previous Friday (16th Nov) 2018
Boxing Day Key Retailers
Total Visits
JB Hi-Fi, Harvey Norman, Myer, The Good Guys, and David Jones all doubled or almost doubled
their traffic compared to the previous Wednesday.
17%
194%
6%
288% 298%
39%
104%62%
30%
271%
38%1%
35%
114%
59%
153%
18%
-30%
145%
77%
187%
30%
97%
154%
-26%
-500%
-400%
-300%
-200%
-100%
0%
100%
200%
300%
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Ch
an
ge
(Bo
xin
g D
ay v
s P
rev
iou
s W
ed
ne
sda
y)
Tota
l Vis
its
Boxing Day - Total Visits Change vs Previous Wednesday
Boxing Day – Research begins on Christmas afternoon (~2pm).
Source: Hitwise, hourly total visits to selected retailers, 24-28 December 2018
Traffic on Boxing Day is elevated from as early as 6am and spikes at 10am.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
12:00:00AM
1:00:00AM
2:00:00AM
3:00:00AM
4:00:00AM
5:00:00AM
6:00:00AM
7:00:00AM
8:00:00AM
9:00:00AM
10:00:00AM
11:00:00AM
12:00:00PM
1:00:00PM
2:00:00PM
3:00:00PM
4:00:00PM
5:00:00PM
6:00:00PM
7:00:00PM
8:00:00PM
9:00:00PM
10:00:00PM
11:00:00PM
22/12/18
23/12/18
24/12/18
25/12/18
26/12/18
27/12/18
28/12/18
12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
Top Retailers
Total Visits
22
Boxing Day – Boxing Day is the top sales day but independent sales days also drive
significant traffic.
Christmas Unwrapped Webinar
Source: Hitwise, total visits & conversion rate to online purchase section of selected retailers, 26 December 2018
Source: Hitwise, websites visited before Myer Online Purchase section, 26 December 2018
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000 Total Visits to Online Purchase Pages - Selected RetailersDavid Jones
Harvey Norman -
Australia
JB Hi-Fi Australia
Myer
The Good Guys
0.60% 0.66% 1.00%
2.68%0.13%
David Jones Harvey Norman -
Australia
JB Hi-Fi Australia Myer The Good Guys
Online Purchase Sections - Boxing Day
Total Visits
Conversion Rate
Myer Online Purchase
Upstream Websites –
Boxing Day
Upstream
Share
Google 43.06%
Google Australia 7.41%
YouTube 4.13%
David Jones 3.72%
Facebook 3.12%
Daily Mail 2.56%
Gmail 2.35%
OzBargain 1.94%
Cash Rewards 1.73%
The Iconic 1.43%
Myer has the strongest conversion rate on Boxing Day.
Search is responsible for over 50% of the conversions on Myer on Boxing Day.
Social, and Rewards (OzBargain and Cash Rewards) sites were also key, with some comparison shoppers even converting directly after visiting David Jones.
Amazon AU Snapshot – Over 621,000 (14.7%) visitors made a purchase in Q4.
621,353
114,651
3,593,825
5,814,466
Amazon AU Amazon
Unique Users
Purchasers Browsers
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Online Purchase - Unique Users
Amazon AU - Online Purchase Amazon - Online Purchase
Amazon US sees more visitors than Amazon AU but fewer purchasers.
The ban on Australians purchasing from the US site has played a role, as have key events
such as Prime Day, Black Friday, and Boxing Day.
Prime Day
Black Friday
Boxing Day
AU Ban
Ban Reversal
Source: Hitwise, unique users to Amazon AU and Amazon, 13 weeks ending 29th Dec 2018
24
Amazon AU Snapshot – Purchasers are still researching competitor offerings
Christmas Unwrapped Webinar
80% of Amazon AU purchasers visited eBay AU and over 50% visited JB Hi -Fi.
Their main reasons for online shopping are the range, multitude, and uniqueness of products
available.
100%
83%
80%
57%
54%
48%
45%
43%
40%
38%
38%
37%
37%
34%
34%
33%
32%
32%
31%
30%
28%
www.amazon.com.au
www.amazon.com
www.ebay.com.au
www.gumtree.com.au
www.jbhifi.com.au
www.ebay.com
www.bunnings.com.au
www.officeworks.com.au
www.harveynorman.com.au
www.woolworths.com.au
www.bigw.com.au
www.kogan.com
www.kmart.com.au
www.target.com.au
www.finder.com.au
www.productreview.com.au
www.thegoodguys.com.au
www.etsy.com
www.myer.com.au
www.catch.com.au
play.google.com
What % of the Amazon AU Purchase audience also
visited:
Reasons to choose shopping online
As a % of Amazon AU
Purchasers Index
Free shipping 63.73% 103
Lower prices 55.92% 104
Delivery options 45.68% 104
Sales / Deals 32.93% 109
Good reviews 26.71% 109
Range of products available 26.33% 116
Flexibility of payment methods 21.67% 106
Brand prestige / recognition 11.51% 111
Website is easy to use on a mobile 10.68% 97
Quality customer service 10.64% 104
Uniqueness of products 9.01% 117
Rewards program 8.07% 102
Multitude of products (all-in-one-place) 7.61% 119
Also has a bricks-and-mortar store 5.52% 90
Other 4.24% 80
Source: Hitwise, Amazon AU Online Purchase audience, 13 weeks ending 29th Dec 2018
108
101
119
111
125
103
28.66%
28.23%
31.60%
7.99%
18.02%
5.55%
25
Amazon AU Snapshot – Amazon Purchasers are Influencers and Early Adopters
Christmas Unwrapped Webinar
This audience is also likely to play an instrument, enjoy the arts (theatre, galleries, concerts,
festivals), play games (video and board), stream videos online, and enjoy photography.
Source: Hitwise, Amazon AU Online Purchase audience, 13 weeks ending 29th Dec 2018
Shopping Attitudes As a % of Amazon AU Purchasers Index
I usually make all the important purchase decisions in my
household : Somewhat agree
I usually make all the important purchase decisions in my
household : Strongly agree
I usually make recommendations about products/services to
others : Somewhat agree
I usually make recommendations about products/services to
others : Strongly agree
I usually try new products/services before most people I know :
Somewhat agree
I usually try new products/services before most people I know :
Strongly agree
26
Amazon Australia Online Shopper Engagement
Christmas Unwrapped Webinar
According to research undertaken by Power Retail 12 months after Amazon launched in
Australia, less than half of online shoppers have visited Amazon Australia.
Source: Power Retail Spotlight Series, Amazon Australia: Year One
2%
20%
48%
25%
6%
I have never heard of
Amazon AU
I have heard of Amazon but have
not visited Amazon AU
I have visited Amazon AU but have never purchased from it
I have purchased some things from
Amazon AU
I have purchased many things from
Amazon AU
31% of online shoppers have
made at least one purchase on
Amazon Australia, with only 6% becoming regular Amazon AU
shoppers.
27
Amazon Australia Shopper Characteristics
Christmas Unwrapped Webinar
Amazon AU shoppers spend more
online than average online
shoppers, with 42% spending
more than $250 a month
online.
Source: Power Retail Spotlight Series, Amazon Australia: Year One
Male Spend more than $250 a month on online
shopping
Last online purchase was over $250
55%
43%
36%
42%
19%
28%
Average online shoppers
Amazon AU shoppers
After 12 months, Amazon Australia customers are predominantly male (55%), compared
with the average online shopper who is more likely to be female (57%).
28
Anticipated Amazon AU Market Share in 12 Months Time
Christmas Unwrapped Webinar
Most retailers (61%) predict Amazon to own less than 10% of market share this time next
year.
Source: Power Retail Spotlight Series, Amazon Australia: Year One
Under 5% 5% 6-10% 11-15% 16-25% Over 25%
15%
25%
21%
19%
12%
8%
57% of retailers surveyed say
that Amazon AU delivered no
significant change on overall
market competition.
Watch this space…
3.
Key Takeaways
Top stats and considerations for 2019
SummaryKey points, challenges & opportunities
Industry Trends
• The online sales events of Click Frenzy, Black Friday and Boxing day all had a positive impact on
Sales.
• Boxing Day continues the tradition as the most successful day for the bricks and mortar retailers
with research kicking off after lunch on the Christmas day.
Amazon Analysis
• Amazon AU is growing but still needs to grow 4x to reach eBay AU visit share
Brand Strategy
• Brands need to devise a strategy across each of the sales events, not just discount but look at
how they can tap into the mentality of the shoppers mindset that’s shop in November
Audience Approach
• Use each separate day to prioritise key audiences or stagger the right products/verticals to
promote over each of the sales event days
Partnering Possibilities
• Partner with publishers to get the message out there, finder, lifehacker etc are where shoppers
are looking for not just deals but the ‘best deals’ of these sale events
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www.powerretail.com.au
www.hitwise.com
