Date post: | 14-Apr-2017 |
Category: |
Education |
Upload: | lauren-bogle |
View: | 92 times |
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shop for products.
fall in love with brands. shop for products.
fall in love with brands.
Products are exhilarating. Brands are enveloping.Products grab you. Brands embrace you.Products are fleeting. Brands are immersive. And both need each other to grow.
shop for products.
A BRAND IS A PROMISE
A BRAND IS A PROMISE
WHAT'S YOURS?
A NAME A LOGO
AN ORGANIZATION A PERSON A TAGLINE
AN AD CAMPAIGN
A BRAND IS NOT JUST A
PROMISEA BRAND IS A
PROMISE
EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price
EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price
EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price
EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price
EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price
EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price
EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price
4
4
3
“A COMFORTABLE PLACE TO STAY”
“A DUMP FOR CHEAPSKATES”
“A COMFORTABLE PLACE TO STAY”
“A DUMP FOR CHEAPSKATES”
“A COMFORTABLE PLACE TO STAY”
“A DUMP FOR CHEAPSKATES”
“A COMFORTABLE PLACE TO STAY”
“A DUMP FOR CHEAPSKATES”
FRUGALITY
FRUGALITY
PRODUCT
SKILL
PRODUCT
PASSION
SKILL
PRODUCT
PHILOSOPHY
PASSION
SKILL
PRODUCT
PHILOSOPHY
PASSION
SKILL
PRODUCT
PHILOSOPHY
PASSION
SKILL
PRODUCT
PHILOSOPHY
PASSION
SKILL
PRODUCT
PHILOSOPHY
PASSION
SKILL
PRODUCT
PHILOSOPHY
PASSION
SKILL
PRODUCT
Computers
Intuitive technology
Creativity
Think Different.
PHILOSOPHY
PASSION
SKILL
PRODUCT
STRATEGIC APPROACH
STRATEGIC APPROACHSPHERICAL®
BRANDING
Strong brands achieve three important criteria
STRATEGIC APPROACH
Strong brands achieve three important criteria
STRATEGIC APPROACH
Conviction Connection
Consistency
BRAND PROMISE
Brand vision Highest calling of the brand
BRAND PROMISE
Brand vision Highest calling of the brand
BRAND PROMISE
Brand vision Highest calling of the brand
Brand positioning To target audience, Brand X is the competitive set that most compelling benefit
BRAND PROMISE
Brand vision Highest calling of the brand
Brand positioning To target audience, Brand X is the competitive set that most compelling benefit
FOR WHOM? ONE OF WHAT? WHY PREFER IT?
BRAND PROMISE
Brand vision Highest calling of the brand
Brand positioning To target audience, Brand X is the competitive set that most compelling benefit
Brand personality Attributes that personify the brand
Brand vision Highest calling of the brand
Brand positioning To target audience, Brand X is the competitive set that most compelling benefit
Brand personality Attributes that personify the brand
Brand affiliation Aspirational user imagery
BRAND PROMISE
Brand vision Highest calling of the brand
Brand positioning To target audience, Brand X is the competitive set that most compelling benefit
Brand personality Attributes that personify the brand
Brand affiliation Aspirational user imagery
BRAND PROMISE
Brand vision Highest calling of the brand
Brand positioning To target audience, Brand X is the competitive set that most compelling benefit
Brand personality Attributes that personify the brand
Brand affiliation Aspirational user imagery
BRAND PROMISE
Brand vision Highest calling of the brand
Brand positioning To target audience, Brand X is the competitive set that most compelling benefit
Brand personality Attributes that personify the brand
Brand affiliation Aspirational user imagery
BRAND PROMISE
QUESTIONS?