XN

SP83

797

SP82

342

2018 Media Kit

Contact us today 315-536-4422

Chronicle Ad-Viser

[ [Welcome to The Chronicle-Express and Chronicle Ad-Viser

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

Located in Penn Yan at the heart of the Finger Lakes region of Upstate New York, The Chronicle-Express and Chronicle Ad-Viser are delivered to more than 15,000 homes and businesses in Yates, Steuben, & Schuyler Counties. The Chronicle-Express, founded in 1824, is a paid community newspaper publishing every Wednesday, and the Chronicle

Ad-Viser is a free weekly shopper distributed every weekend.

The Chronicle-Express and Chronicle Ad-Viser are an invaluable resource for the public. The website, chronicle-express.com, and Facebook page offer readers up-to-date news and information daily.

The newspapers also boast local news, events, photos and more – along with the best deals from local advertisers – each week. Readers will find inserts from Tops, Rite Aid, Aldi, and Save A Lot, along with many of our local advertisers. The Chronicle-Express also publishes special supplements - a Summer Guide, Yates County Fact Book, Gift Guide, Wine & Dine Guides - to name a few.

Chronicle Ad-Viser

[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS

Chronicle Ad-Viser

[ [Market Profile Yates County, NY

YatesPenn Yan

•

Dundee•

• Middlesex

Total Households

9,440Average Household Income

$72,938

Total Population

24,784

Children at Home 2,754 29%

2018 Claritas, Yates County, NY

Base: Total Households - 9,440

Own a Home 7,161 76%

Employment (population age 16+)Executive/Professional/Mgr. 9% Office/Administrative Support 6%Sales 6% Healthcare 4%Services 21%

Education (adults age 25+)College Graduate 5,542 34% Some College, no degree 2,842 17%High School Graduate 5,663 35% Other 2,328 14%

Household IncomeUnder $35,000 2,931 31% $35,000-$49,999 1,364 14% $50,000-$74,999 1,814 19% $75,000+ 3,331 35%

Age Median Age: 5118-34 5,399 28% 35-44 2,337 12%45-54 2,797 15% 55+ 8,702 45%

GenderMen 9,264 48% Women 9,971 52%

Base: Total Adults - 19,235

Chronicle Ad-Viser

Chronicle Ad-Viser

Consumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $15 Computers, Software & Accessories $3Education $12 Household Furnishing and Appliances $15Health Care $49Groceries $45 Automotive - All $98 Pet Related $7 Sports & Recreation $7Travel $20Dining Out $25

2018 Environics Analytics, Yates County, NY

Total Annual Consumer Spending

$501 Million

(in millions)

[ [Reach

We reachyour most profitable customers.

shoppers.

Print & digital newspaper delivers

6out of

10chronicle-express.com Average Monthly Traffic Page Views 127,230 Unique Visitors 30,383

Google Analytics Aug. 2017

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach

Chronicle Ad-Viser

Chronicle Ad-Viser

PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market Coverage

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSchronicle-express.com

ThriveHive

Summertime

Published by The Chronicle-ExpressServing Historic Penn Yan, Yates County,

and the Keuka and Seneca Lake Areas Since 1824 FREE

2015

Holiday Gift Guide

A special supplement toThe Chronicle-Express The Chronicle Ad-Viser

All About

YATES

COUNTYYates County Fact Book 2016

Published by The Chronicle-Express/Chronicle Ad-Viser

Free copy

We are the one sourcefor your customized solution.

Promotions

Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots

Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

Leverage the Power of Promotions!Promotions provide the strength of integrated media

with high engagement and database growth.

QUALIFIEDLEADS

E-MAIL DATABASE

COLLECT RICH DATA

SOCIAL FOLLOWING

DESIREDAUDIENCE

AUDIENCEENGAGEMENT

Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

[ [Promotions

Chronicle Ad-Viser

[ [Web Redesign The Best Local News Site Just Got Better

NEW DESIGN = BETTER USER EXPERIENCE

& INCREASED AD IMPACT What is it?

It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!

But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.

What’s new?Integrated advertising opportunities throughout the site

• A less cluttered environment for a better user experience

• Increased visibility for your messages

• Easier navigation to encourage more time on site

Your message is seen by users on any device so you’ll reach them wherever they are.

Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

ADS LOAD AS USERS SCROLL THROUGH THE PAGE

#IMPRESSIONS = #VIEWS!

HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE

= POWER FOR YOUR BUSINESS!

Get started today!Contact your representative for current rates and additional details.

Chronicle Ad-Viser

Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.

www.thrivehivecom

Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before

Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns

Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business

Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition

An extension of your team. We know your time is valuable - that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business

Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget

Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard

EST. 2012 Recognized leader in SMB Digital Solutions

Voted 1st PlaceNamed Best

Digital Agency

ThriveHive at a Glance

Full suite of Digital Marketing Solutions including:

• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder

Customized digital advertising solutions also available

30+ YearsExperience in SEM

190K+ Small and medium businesses served

15K+ Custom

campaignsrun

[ [ThriveHive Everything you need to market your business online

Chronicle Ad-Viser

[ [Creative Solutions Solutions to Build Your Brand and Your Business.

Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

Premium Edge unit distributes your message with video and slideshows.

Interactive elements, including locator maps, make it easier to bring customers directly toyour door.

Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.

Digital and print

advertising created to

support your campaign

and reach ourtotal audience.

Develop a constant connection with your audience by integrating features

including social media feeds.

Custom projects such as logos, podcast headers, identity packages and collateral.

w

EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

24 hour on call maintenance,

safety and security features.

To learn more go to

www.thetraditiongrads.com

LUXURY STUDENT LIVING

Chronicle Ad-Viser

chronicle-express.com 138 Main Street

Penn Yan, NY 14527

(315) 536-4422

Chronicle Ad-Viser

How to Reach Us

Trusted. Local. Engaged.

The Chronicle-Express and Chronicle Ad-Viser provide unparalleled coverage of our community. Written by locals, for locals, our team

is proud to live, play and work in the community we serve.