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Chubbies Shorts @ Hustle Con - Brand Lovegasm

Date post: 11-Aug-2014
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Chubbies Shorts @ Hustle Con - Brand Lovegasm
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Page 1: Chubbies Shorts @ Hustle Con - Brand Lovegasm
Page 2: Chubbies Shorts @ Hustle Con - Brand Lovegasm

CREATING A BRAND LOVEGASM?

Page 3: Chubbies Shorts @ Hustle Con - Brand Lovegasm

CREATING A BRAND LOVEGASM?

BY CHUBBIES

Page 4: Chubbies Shorts @ Hustle Con - Brand Lovegasm

Our Story

Page 5: Chubbies Shorts @ Hustle Con - Brand Lovegasm

Started from the bottom!Humble beginnings…

Page 6: Chubbies Shorts @ Hustle Con - Brand Lovegasm

Humble continuings…

Page 7: Chubbies Shorts @ Hustle Con - Brand Lovegasm

Channel   Community  (#  of  people)  

Facebook   860K  

Twi0er   95K  

Instagram   81K  

UGC  photos   ~1K/Wk  2011   2012   2013   2014E  

Revenue  

Humble continuings…

Page 8: Chubbies Shorts @ Hustle Con - Brand Lovegasm

So How in the Heck Did We Do This?

(Ex  post  facto  rationalization)  

Page 9: Chubbies Shorts @ Hustle Con - Brand Lovegasm

THE OUTLINE

1.  Create  a  Great  Product  2.  Relentlessly  Focus  on  Content  3.  Integrate  Your  Community  4.  Support  Your  Customers  5.  Be  Authentic  

Page 10: Chubbies Shorts @ Hustle Con - Brand Lovegasm

#1:  GREAT  PRODUCT  

Page 11: Chubbies Shorts @ Hustle Con - Brand Lovegasm

#2:  RELENTLESS  FOCUS  ON  CONTENT  

Page 12: Chubbies Shorts @ Hustle Con - Brand Lovegasm

RELENTLESS  FOCUS  ON  CONTENT  

Page 13: Chubbies Shorts @ Hustle Con - Brand Lovegasm

RELENTLESS  FOCUS  ON  CONTENT  

Page 14: Chubbies Shorts @ Hustle Con - Brand Lovegasm

RELENTLESS  FOCUS  ON  CONTENT  

Page 15: Chubbies Shorts @ Hustle Con - Brand Lovegasm

RELENTLESS  FOCUS  ON  CONTENT  

Page 16: Chubbies Shorts @ Hustle Con - Brand Lovegasm

EVERYTHING  IS  CONTENT  

Page 17: Chubbies Shorts @ Hustle Con - Brand Lovegasm

1)  Content  IS  the  brand  2)  People  share  content  3)  Content  serves  as  model  for  UGC  

WHY CONTEnt?

Page 18: Chubbies Shorts @ Hustle Con - Brand Lovegasm

#3:  INTEGRATE  YOUR  COMMUNITY  

Page 19: Chubbies Shorts @ Hustle Con - Brand Lovegasm
Page 20: Chubbies Shorts @ Hustle Con - Brand Lovegasm
Page 21: Chubbies Shorts @ Hustle Con - Brand Lovegasm

(Yes,  these  are  real  User-­‐Generated  photos  and  Yes,  our  customers  are  

friggin’  amazing)  

Page 22: Chubbies Shorts @ Hustle Con - Brand Lovegasm
Page 23: Chubbies Shorts @ Hustle Con - Brand Lovegasm

#4:  SUPPORT  YOUR  CUSTOMERS.  

Page 24: Chubbies Shorts @ Hustle Con - Brand Lovegasm

A  DATE  WITH  MISS  TEXAS  

Page 25: Chubbies Shorts @ Hustle Con - Brand Lovegasm

#5:  BE  AUTHENTIC  

Page 26: Chubbies Shorts @ Hustle Con - Brand Lovegasm

Imagine  your  brand  as  a  person,            

Would  you  want  to  hang  out  with  him/her?  

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YES.  

Page 28: Chubbies Shorts @ Hustle Con - Brand Lovegasm

In-­‐Person  Experiences  

Page 29: Chubbies Shorts @ Hustle Con - Brand Lovegasm

1.  Great  Product  2.  Relentless  Focus  on  Content  3.  Community  Integration  4.  Great  Customer  Support  5.  Authenticity  

IN  CLOSING  


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