Gdirect
Robust, Multi-PlatformChurch Business Directories that increase your Church’s outreach
Robust, Multi Platform ChurchBusiness Directories
That increase your church’s outreach into the marketplace
Welcome to our ten minute presentation
• What is a Multi-Platform Directory?
• Why publish a directory?
• How does Gdirect do it?• What are the costs?• Questions?
What is a Multi-Platform Directory?
• Print directory• Directory website• Directory Facebook• eDirectory• Smart Apps• Awareness Campaigns
Print DirectoryThe printed directories share information about your church’s ministries
Directory WebsiteThe directory microsites are a window back into your church
Directory Facebook Page
• The directory Facebook pages engage the congregation
• Your church’s rich history
• Biblical scripture• Christian business
principles
eDirectory
• Easy to share and easy to invite friends to church
Smart Apps
• Each smart phone connects the directory users to the church
Awareness Campaigns
• Use it & Share it• Facebook• Distribution
Why utilize this platform?
• Identify your business owners
• Connect your business owners to your church
• Engage your church in the marketplace
• Gain supplementary outreach muscle that is branded to your church
Identify
Connect
Engage
Identify
• We identify the businesses within your church
• This enables your church leadership to connect and engage with the businesses for purposes of discipleship, stewardship and fellowship
Why identify them?
• Grow them up in Spiritual maturity
• Involve them in volunteering
• Involve them in capital campaigns
• Invite them to breakfast
Connect
• Our platform connects the businesses to your church congregation
• This strengthens the businesses and the church by focusing on stewardship and the use of the Christian dollar in the church and its congregation
Engage
• We help your church and it’s businesses engage in the marketplace
• As the church, congregation, and Gdirect are promoting and referring the businesses in the transactional marketplace, the church, it’s message and it’s ministries are also being promoted
This Platform brings Christ and your church into the marketplace
The Platform promotes your church
The Platform promotes your church
• The printed directories have a front section devoted to promoting your church, so each reader of the many thousands of copies mailed learns about the church
• The Online Directory features display ads about your Church and it’s Ministries plus quick links back to the church
• The Business Directory Facebook connects the world to your church
• Digital eDirectories have sections in front of the directory that promote your Church and its Ministries
• Mobile Apps connect the church to exploding mobile world
Users sharing promotes your church
• Every time a person shares a directory, they share your church
• For many church attenders this is more comfortable to do and hence more likely to happen than inviting someone to church
The Platform’s audience extends your church’s outreach
• The directory audience significantly increases your church’s audience
• This enables your church to reach a different audience than they reach through other means
• You can reach the world
Advertisers support your church
• The advertisers are not just buying leads, they’re supporting your church by funding Fellowship, Stewardship, Discipleship and Outreach
• The leads the businesses receive are a reward for their faithfulness
• This grooms the business owners to support your church
Faithful Engagement
• Advertisers are encouraged to support the church with their time, talents, and treasures with their church
How to do it
Work with Gdirect
• 4 Christian men who have a heart to reach business people with the Word
• Who firmly believe that every business should have a Kingdom purpose
• Who have contributed several million dollars to their home church and are actively involved in Kingdom building on several fronts
Core Values
• We glorify God through business
• We value character and faith
• We simplify• We execute with
purpose• We protect the Church
3 Years, $3 Million Dollars to Develop
• Multi Platform Delivery System
• State of the Art Directory Production Contact Center
• Relentless research and development
High Tech Production Center
High Tech Production Center• Gdirect’s directory production contact center is staffed with a
graphic design, social marketing, web development, and directory design/printing team.
• The center employs customer service representatives, advertising coordinators, and advertising consultants.
• It is equipped with a powerful client communication platform that includes a state of the art computerized phone center with a cloud based customer relationship management system that contains the capabilities for two-way client text communications, an interactive voice response registration confirmation system, logic based call queues and a broadcast phone call system, automated graphic production reminders along with a cutting edge email campaign system.
Business Registration Platform
Graphic Design Team
• Our graphic design team works with state of the art Adobe Creative Suite software
• They have designed thousands of ads
Web Development Team
• Our web development team ceaselessly tweaks our robust Multi-Platform Directory
• All web pages always link back to your church
• Every search promotes your church
Social Marketing Team
• Our social marketing team knows how to build audiences on Facebook, Twitter, and LinkedIn
• These audiences get to see how cool your church is!
Directory Design and Print Team
• Our directory design and print team works in the industry standard Adobe In-Design software
• Top quality printing technology is utilized
• The front section of each directory features your church
Customer Service Representatives
• Ad Consultants talk with registered business owners about their advertising options and about supporting your church
• Ad Coordinators keep the graphic design processes moving
An Extension of Your Church
• “Hello, we are calling you on behalf of Christ Church in response to you registering your business to appear in the Christ Church Business Directory”
Who Promote Your Church
• “Christ Church wants you to take the Discovering Christ Class as a requirement to appearing in the business directory, okay?”
Your Church will not endorse businesses
Businesses make a pledge
• All listed businesses have pledged to adhere to Biblical principles of running a business
Gdirect handles any conflict
• There is not much conflict
• When it does arise, we mediate between the business and the consumer
• We keep your church out of it
What are the costs to the church?
• All costs are covered by the businesses who buy advertisements
• All transactions are between the advertiser and Gdirect
• Incidental costs to your church are almost nothing
What is required from my church staff?
• Very little is required• Church web team
implements streamlined “buckets of code” that are provided by us
• Church promotion team utilizes collateral materials provided by us to get the word out
How much do businesses pay?
• Advertising rates are affordable and include design, starting from $49 per year
• We work with each Business Owner helping them choose the most effective option for their business
• Payment plans are available
What is the timeline?• Launch of Business Directory
is 30 days from approval• Registration Phase lasts 2 to 3
months• Online & Facebook Directory
are live at launch• Publish & Distribute: Digital
eDirectory & Mobile App 3 months from launch
• Publish & Distribute Print Directory 5 to 6 months from launch
Does Gdirect have references?
• Yes, we have worked with many large vibrant mega churches
• References are available upon request
Questions?