Date post: | 25-Jan-2017 |
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Social Media |
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1. Foundational Principles
2. Social Media Objectives
3. Developing a Social Media
Structure
4. Developing a Social Media
Ministry Team
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Four sections:
“Just as the opinions of the last
generation were shaped by
television, radio and
newspapers; the ideologies,
language, attitudes, culture
and knowledge base of this
generation will be shaped
by social media.”
Subomi Plumptre
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“Today’s younger and middle-aged
audience seems unlikely to ever
match the avid news interest of the
generations they will replace, even
as they enthusiastically transition to
the Internet as their principal source
of news.” Andy Kohut, Founding
Director of the Pew Research
Centre, Washington, DC
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“Parents and peers play a much
greater role than media in how
teenagers’ moral values around
sexuality develop over time. When
information from parents or schools is
lacking, media may become the only
source of information on sexuality.”
Researcher, Christopher Ferguson of
the Stetson University
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More foundational principles at
www.slideshare.net/subomiplu
mptre/social-media-the-church
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Before you set up a social media unit in your church, define your social media objectives.
Evangelism
Ministry
Promotion
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2 3
2
3
4
1
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2. Ministry
Counsellors with large hearts
Availability & urgency
Knowledge resources
Referrals
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d. Referrals
Be willing to refer people.
For ministry, the ultimate goal
isn't to bring people to your
church. It is to transform lives.
Category Recommended minimum
daily budget for a
nationwide campaign
Facebook post promotion $50
Facebook page promotion $100
Twitter page/post
promotion
$100
Google/YouTube
promotion
$100
LinkedIn post promotion $50
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3. Promotion contd.
Strategy development Ideas, strategy, structure, plans,
resource allocation, policy
documents
Content development Scripting, curation, editing,
adaptation
Production Graphic design, video
development, photography
Community/Project
management
Task management, advertising,
analytics, community relations
Web management Web design, web updates
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a. Put in place critical HR functions
HR Industry standard monthly
remuneration
Senior strategist/Content
developer
$900
Editor/Admin $150
Community/Project
manager
$1,500
Web master $750
Graphic designer $750
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b. Competence matters. Value the true worth of your volunteers even if they donate their time.
d. Develop social media
calendars. Some samples:
http://subomiplumptre.com/sm-
content-calendar/
http://subomiplumptre.com/sm-
implementation-plan/
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a. Identify your counsellors
Empathy
Understanding
Exposure
Maturity Wisdom
Effective communication via technology
Confidentiality 1
2
3
4 5
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