Ciber Bi Tends

7/19/2007 1

Business Intelligence Industry Trends

Pittsburgh Business Objects User Group � 7/12/2007

James R. StevensCIBER Solutions Consultant

[email protected]

2

Topics

!BI Industry Trends - years ago!BI Today - Moving from Tactical to Strategic!My Top 10: BI Industry Trends for 2007+

"Gartner Magic Quadrants"BI Platform Defined"Forrester Wave�"Final Note on Gartner Magic Quadrants

!Business Intelligence 2.0!What�s that mean for BusinessObjects?!Q&A

3

BI Industry Trends - years ago

!Executive Information Systems!Artificial Intelligence & Data Mining!Database-enabled OLAP!Natural Language Queries!BI Extranets � BI for the Masses!Offshore outsourcing for BI and DW !Zero footprint (web-based) BI Tools!Single Platform for Reporting, Ad-hoc Query &

Analysis

Contributing Source

4

BI Today - Moving from Tactical to Strategic! Business Intelligence is a growing

priority" BI is the top priority in IT spending over

the next 12 months" More than 2/3 of IT managers are

planning to invest in BI tools or analytical applications during the next 12 months

" Number of BI users expected to increase 130% in next 18 months

" Number of Dashboard users expected to increase by 90% in next 18 months

" Companies are standardizing on fewer vendors but want an independent player

" Value of BI is cross platforms, cross databases, cross applications

" Customers expect BI innovation to be led by BI companies

" 2 out of 3 companies plan to move to enterprise BI solutions within 3 years

" Relevant, industry-specific solutions, not just generic tools

" BI is proven to improve business performance

Source: Various industry reports

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My Top 10: BI Industry Trends for 2007+1. �Where are all the minnows?�2. �Almost out of juice�3. �Results 1 - 10 of about 217,000,000 for BI [definition].

(0.06 seconds)�4. �The BI Governator emerges�5. �The SAaS that�s not a Institute�6. �It�s the tool�s fault�7. �Wasn�t that RED a minute ago?�8. �Meeting rescheduled in the boardroom�9. �A service is a unit of work done by a service provider

to achieve desired end results for a service consumer�10. �Solution to World Hunger�

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Top 10: BI Industry Trends for 2007! Trend #1 - �Where are all the minnows?�

" �Another major independent BI vendor will be acquired by a software giant (IBM, Microsoft, SAP) accelerated by Oracle�s acquisition of Hyperion�

! Trend #2 - �Almost out of juice�

! Trend #3 - Results 1 - 10 of about 217,000,000 for BI . . .

! Trend #4 - �The BI Governator emerges�

! Trend #5 - �The SAaS that�s not a Institute�

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Trend #1 - �Where are all the minnows?�! Rumors of Consolidation:

" Microsoft to buy BusinessObjects" SAP to buy BusinessObjects" IBM to buy Cognos" NCR Teradata to buy Microstrategy" HP to buy ??

! I don�t see any more consolidation with the big �best-of-breed� BI vendors this year!

! Why?" Companies would have to pay too high a price.

! Oracle agreed to pay $52 per share for Hyperion, a premium of 21% (3.7x times revenues)

! BOBJ too big a fish for anyone at this point" Microsoft not in market at these prices

! They have a great story to tell with it�s SQL Server 2005, SharePoint Server 2007, ProClarity and the upcoming release of Performance Point Server.

" Remaining players won�t want to merge based on hatred as competitors.

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Who are the fish?!Pure-play Vendors

"Actuate"Business Objects"Cognos " Information Builders"Hyperion (Now Oracle)"MicroStrategy"SAS

!Up-and-coming Vendors"Applix"arcplan"Fast"Panorama Software"Qliktech"Spotfire (Now TIBCO)

!Megavendors (large multipurpose SW vendors)"Microsoft"Oracle"SAP

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Gartner Magic Quadrant � BI Platforms

TIBCO Software

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What is a Business Intelligence Platform?

!Enables users to build applications that help organizations learn and understand their business.

!Gartner defines a BI Platform as a software platform that delivers 12 capabilities organized into 3 categories:"Information Delivery is the core focus of most BI

projects today, but we see an increasing need to focus more on

"Analysis to discover new insights, and on"Integration to implement those insights.

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Gartner: BI Platform Capabilities

■ Integrated Searchunstructured data

■ Text Mining of

12

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Operational Data StoreEnterprise Data Warehouse

Multidimensional OLAP

Extract Transform Load (ETL)

Source of Record

Integration Brokers

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Independent Data Mart

DW/BI User Stats

DW Load Stats

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BI Integrated

SearchBI Portal

Microsoft Office Integration

DashboardScorecard Workflow & Collaboration

Reporting Ad hoc Query

Visualization Tools

Text Mining

(Unstructured Data)

Predictive Modeling & Data Mining

Desktop OLAP

DW/BI Audit

Metadata Repository

BI Repository

Relational OLAP

Data MartData Mart

Data MartData Mart

Data MartData Mart

Real -timePoint-in-time

Forecast Planning

Excel

BI Platform

BI Platform Architecture

Information Architecture

Information Delivery:

� Reporting

� Dashboards

� Ad-hoc Query

� Microsoft Integration

Integration:

� BI Infrastructure

� Metadata Management

� Development Environment

� Workflow & Collaboration

� Integrated Search

Analysis:

� OLAP

� Visualization

� Predictive Modeling & Data Mining

� Text Mining (unstructured Data)

� Scorecarding

13

Shuffling Magic Quadrants � �Vendor Trick�

14

Gartner Magic Quadrant � CPM Suites

BusinessObjects

SAP

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One last note on Magic Quadrants

!Conflict of Interest?"BusinessObjects is a portfolio company of Silver Lake

Partners, an investment firm that also owns a substantial, publicly disclosed interest in Gartner, Inc. and has 2 seats on the 10 member board of directors

!Stated Policy:"Gartner research is produced independently by the

Company�s Analysts, without the influence, review or approval of investors, shareholders or directors.

!For more information:"See �Guiding Principles on Independence and

Objectivity� www.gartner.com

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Personal Bias! Magic Quadrant for

Business Intelligence Services, North America, 2007

! Strengths" Focus on repeatability of

standard service offerings.

" Clients cite consistent use of methodology for project management and delivery as key success factors.

" Capabilities in infrastructure and application layers of the framework.

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Forrester Wave�: BI Analytic Reporting, Q1 �06

Oracle

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" �Another major independent BI vendor will be acquired by a software giant (IBM, Microsoft, SAP) accelerated by Oracle�s acquisition of Hyperion�

! Trend #2 - �Almost out of juice�" The price of BI platforms is being pushed downward by several forces including

the Microsoft SQL Server 2005 impact and open source BI vendors

! Trend #3 - Results 1 - 10 of about 217,000,000 for BI . . .


! Trend #5 - �Why did we develop that same report 10 times?�

- Myth

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Trend #2 - �Almost out of juice�! Traditional pure-plays are

struggling to justify their $100K - $300K per CPU price points.

! Competition from Megavendors" Microsoft BI:

! SQL Server 2005▪ Integration Services▪ Reporting Services▪ Analysis Services▪ Data Mining

! SharePoint Server 2007▪ Excel Services

! Office 2007▪ Excel

! ProClarity $800+ (>$200)▪ Will become downloadable

Add-ins for Excel (free!)" Bundled with Application

Suites like SAP, Oracle! Open source BI vendors (e.g.

Jaspersoft, Pentaho, Eclipse BIRT)

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" �Another major independent BI vendor will be acquired by a software giant (IBM, Microsoft, SAP) accelerated by Oracle�s acquisition of Hyperion� - Myth



! Trend #3 - Results 1 - 10 of about 217,000,000 for BI . . ." The use of search engines on BI will grow to try and make it easier to find and

access metrics and reports through a familiar easy to use interface (i.e. Google)


! Trend #5 - �Why did we develop that same report 10 times?�

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Trend #3 - Results 1 - 10 of about 217,000,000 for BI . . .

!The use of search engines on BI will grow to try and make it easier to find and access metrics and reports through a familiar easy to use interface (i.e. Google)

!Headlines:"Business Objects Announces BusinessObjects XI

Release 2 Productivity Suite! Business Intelligence Search

"Business Objects Announces Support for Google Search Appliance and Google Desktop

"Business Objects to Acquire Text Analytics Leader Inxight Software

! Integration of BI with enterprise portals and in particular Microsoft SharePoint will become increasingly popular

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Trend #3 � Integrated Search � Future?!User types:

!Search engine tries to locate existing report! If not found, an algorithm ties words to metadata

"Sales is a Measure"6/29/2007 is the Date dimension"PA is the Geography dimension

!Automatically generate a query!Return a report

!All this based on the search string

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! Trend #4 - �The BI Governator emerges�" Increased auditing, security and privacy concerns � BI Usage Governance

! Trend #5 - �The SAaS that�s not a Institute�

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Trend #4 - �The BI Governator emerges�! Increased auditing, security

and privacy concerns"Sarbanes-Oxley Act of 2002

(SOX)"Health Insurance Portability and

Accountability Act (HIPAA)"Personal Information Protection

and Electronics Document Act(PIPEDA)

!BI Usage Governance"Ensuring the Effectiveness of BI

Programs (ROI)

A Successful BI governance function ties business and information technology together to help enterprises manage and integrate ongoing investments in BI, allocate BI resources, prioritize projects, and minimize risks associated with BI implementations. Knightsbridge Solutions LLC

Business Intelligence Center of Excellence � BICoE

Business Intelligence Competency Center - BICC

BI Developer

Enterprise Security

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BICoE Workshop: Why this is different?!Not just Lecture or Theory!Hands-on Workshop (assume participants will bring

laptops)! Innovative approach: Nothing like what you�ve previously

read about Competency Centers"BICoE Maturity Model (upcoming CIBER white paper)"Balance Scorecard Approach" ITIL Focus with Service Catalog

!Upon Completion of workshop, participants will take home with them Mission, Strategy Maps, Start of a Service Catalog, Opportunity Analysis and a Roadmap.

!Templates provided on a thumb drive to be given out at start of workshop.

!CIBER SharePoint Site for future collaboration

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CIBER BICoE 1-Day Workshop: Fall 2007! 8:00 � 8:15am:

" Registration, continental breakfast! 8:15 � 8:30am:

" Introductions, objectives and expectations

! 8:30 � 9:00am:" Discussion: Review the results of

your online BICoE Maturity Model Assessment.

! 9:00 � 10:00am: " Lecture: A Balanced Scorecard

approach in establishing your BICoE.

! 10:00 � 10:15am: Break! 10:15 � 12:00 noon

" Activity: Define a BICoE Mission Statement

" Activity: Create your BICoE Strategy Map(s)

! 12:00 � 1:00pm" Lunch

! 1:00 � 2:00:" Lecture: Overview of ITIL and how

it relates to BICoE" Activity: Create your BI Service

Catalog! 2:00 � 2:30:

" Lecture: Operating (organizing & staffing) the BICoE

! 2:30 � 2:45: Break! 2:45 � 3:45:

" Discussion: How to Market & Communicate the BICoE

! 3:45 � 4:30:" Discussion: Measuring the

success of your BICoE" Activity: Identify and create a

BICoE Roadmap! 4:30 � 5:00:

" Workshop Wrap-up

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! Trend #4 - �The BI Governator emerges�" Increased auditing, security and privacy concerns � BI Usage Governance

! Trend #5 - �The SAaS that�s not a Institute�" Software-as-a-Service (SaaS)

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Trend #5 - �The SAaS that�s not a Institute�! Software-as-a-Service (SaaS) � On-Demand BI

" Gartner says that SaaS offerings will account for nearly 25% of all software revenues by 2011.

! http://www.crystalreports.com/" Share unlimited reports over the Web - schedule reports, alert users,

host multiple content types and more. All with nothing to deploy and no dependence on IT.

! http://www.nsite.com/

! Cognos Now! " A family of operational business intelligence and performance

management solutions available as appliances or hosted software-as-a-service (SaaS) models.

! Other BI SaaS Vendors:" http://www.oco-inc.com/" http://www.hostanalytics.com/

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What is SaaS?!A software application delivery model where a software

vendor develops a web-native software application and hosts and operates (either independently or through a third-party) the application for use by its customers over the Internet.

!Key characteristics of software delivered by SaaS"Network-based access to, and management of, commercially

available (i.e., not custom) software"Activities that are managed from central locations rather than at

each customer's site, enabling customers to access applications remotely via the Web

"Application delivery that typically is closer to a one-to-many model (single instance, multi-tenant architecture) than to a one-to-one model, including architecture, pricing, partnering, and management characteristics

"Centralized feature updating, which obviates the need for downloadable patches and upgrades Source: IDC

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Why this is a growing Trend?! The Promise of SaaS:

" Alleviates installation/deployment concerns! No purchasing or installing of additional hardware and software! No hardware configurations

" Relieves maintenance anxiety! Upgrades are performed automatically! Systems are monitored continuously

" Improves service levels! Includes both BI domain knowledge and systems knowledge! Vested interest in continued use in the service - support must be exceptional

" Lowers the total cost of ownership" Utilized licenses more efficiently (pay as you go)" Provides quicker time to value" Delivers faster achievement of business objectives" Lowers your implementation risk" Supports best practices for you

! A C-Level person reading some Harvard Business Review or CIO Magazine article will emphasize SaaS as an important strategic initiative and it will get rammed down the throat of a BI Organization

31

Is the �Promise� a �Reality�? 1/2

!Consider

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Is the �Promise� a �Reality�? 2/2

!The �Starter Edition� is limited to small groups."Max: 10 users, 60 Reports (2GB)

!The �Professional Edition� has a MSRP of $29.95 USD per user PER MONTH."Which is $359.40 per user per year.

!Anyone think that Lowers the Total Cost of Ownership (TCO)?

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Top 10: BI Industry Trends for 2007 (cont)! Trend #6 - �It�s the tool�s fault�

" Migration from one BI tool to another. Unmet expectations

! Trend #7 - �Wasn�t that RED a minute ago?�

! Trend #8 - �Meeting rescheduled in the boardroom�

! Trend #9 - �A service is a unit of work done by a service provider to achieve desired end results for a service consumer�

! Trend #10 - �Solution to World Hunger�"

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Trend #6 - �It�s the tool�s fault�!BI Tool Churn

"Migration from one BI tool to another

!Example"Company migrating from Cognos to Information

Builders "Right across river, migrating from Information

Builders to Cognos

!Why?"Unmet expectations"If your BI Implementation is not going well or has a

bad �rap� . . . Blame it on the tool [and select another]

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Trend #6 - CIBER BI Assessment

!Unbiased, fresh new look at your BI environment

Business Strategy

Enterprise Performance Management

People Process

Information Architecture

Analytic Applications

Business Intelligence Platforms

TechnicalA

rchitecture

Business Centric

IT Centric

Cen

ter o

f Exc

elle

nce

(Com

pete

ncy

Cen

ter)

Business ReviewBusiness Review

Organizational Organizational ReviewReview

Project Planning Project Planning and Methodology and Methodology ReviewReview

Information Information Architecture Architecture ReviewReview

Technical Technical Architecture Architecture ReviewReview

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! Trend #7 - �Wasn�t that RED a minute ago?�" Scoring and real-time decision making (either event-driven or on-

demand) under a Performance Management initiative.

! Trend #8 - �Meeting rescheduled in the boardroom�"

! Trend #9 - �A service is a unit of work done by a service provider to achieve desired end results for a service consumer�"


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Trend #7 - �Wasn�t that RED a minute ago?�

!Scoring and real-time decision making (either event-driven or on-demand) under a Performance Management initiative.

!Demand for �Real-Time Operational BI solutions�"The real-time connection to federated sources

(Operational Support Systems) through web service agents and the direct updates Operational Dashboard measures.

!As much as vendors want to promote this from a BI Tool perspective, Operational BI needs to be initiated as an overall Enterprise Information Management architecture.

38





! Trend #8 - �Meeting rescheduled in the boardroom�" C-Level Involvement in BI initiatives

! Trend #9 - �A service is a unit of work done by a service provider to achieve desired end results for a service consumer�"


39

Trend #8 - �Meeting rescheduled in the boardroom�

!C-Level Involvement in BI initiatives"A 2006 Knightsbridge survey of 359 senior executives

found a high degree of C-Level involvement in BI initiatives

">50% of respondents named the CEO as top decision maker

"CFOs in particular are becoming more involved as sponsors of BI initiatives. The bring business clout to BI initiatives along with a more rigorous approach to measuring the value of BI investments.

"C-Level involvement in BI initiatives is a sign that enterprises recognize the business value of BI and are serious about aligning BI with their most important business objectives.

Source: Top 10 trends in business intelligence for 2007

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! Trend #9 - �A service is a unit of work done by a service provider to achieve desired end results for a service consumer�" BI Service Oriented Architecture � SOA


41

Trend #9 - BI Service Oriented Architecture!Moving away from large-scale Application

Development to more smaller development and assembly of heterogeneous components

!BI Vendors are supporting SOA and have re-architected their platforms to support this trend"The BusinessObjects XI platform is built on a modern,

Service Oriented Architecture (SOA), . . . ."Employing a Services-Oriented Architecture (SOA),

MicroStrategy Intelligence Server . . ."WebFOCUS is the first and only business intelligence

solution on the market today that provides full SOA support

!The Convergence of BI and SOA

42

The Convergence of BI and SOA"Business Intelligence

! Enterprise Business Intelligence solutions require that data be both stored and presented with business context

! Metadata provides the business with an unambiguous definition ofcontent so that information can be rationalized

! Users are requiring access to valuable business information in various methods including: Queries, dashboards, metrics, scorecards, events, �

! Quality and governance are important considerations

"Services Oriented Architectures ! SOA solutions require that data be stored and presented with

business context! Units Of Work are a requirement for an SOA solution and this

demands data abstraction using metadata! Real-time delivery and integration is a basis for SOA�s! Quality and governance are required for application and business

process integration

Source: Webinar: �The Convergence of Business Intelligence and the Service Oriented Architecture� © 2007 RCG IT, TDWI, and Cognos. All rights reserved.

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BI SOA Opportunities!Convergence of SOA & BI disciplines

"New job titles and new roles!An SOA-enabled BI infrastructure could provide

seamless access to both batch and real-time data integrated across operational and analytical sources

!Master Data Management and Data Governance efforts must precede SOA adoption to provide a �common language� that supports integration.

!A new breed of powerful �integrating� metadata is now required. It should include:"Business (Definitions, Access Rights, Services, Processes, �)"Operational (Load Timings, Controls�)"Technical (Environmental�)"Taxonomy & Models

44






! Trend #9 - �A service is a unit of work done by a service provider to achieve desired end results for a service consumer�" BI Service Oriented Architecture � SOA

! Trend #10 - �Solution to World Hunger�" Master Data Management

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Trend #10 - �Solution to World Hunger�!Master Data Management (MDM) is a Data Integration

Practice!The business case for MDM is built on the introduction of

a system to enhance the consistency, accountability and responsibility of the quality and integrity of master data domains throughout the entire organization � not just those contributing source systems to the BI endeavor.

! In other words, BI projects address data quality and consistency as a separate system, whereas MDM addresses data quality and consistency as a domain management solution for all applications (upstream transaction processing systems and downstream analytical systems).

!The business case for MDM should, therefore, be built on looking for projects that have a common need for a single view.

Source: Master Data Management is Inevitable... So Get Ready, Philip Russom

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What is Master Data Management?! Decouples master information

from individual applications! Becomes a central, application

independent resource! Simplifies ongoing integration

tasks and new app development

! Ensure consistent master information across transactional and analytical systems

! Addresses key issues such as data quality and consistency proactively rather than �after the fact� in the data warehouse

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MDM Components!People / Organization

"Data Ownership, stewardship, roles and responsibilities

!Process"Create, Update, Discontinue, Archive, Purge

!Technology"1. Code Maintenance (supporting business

requirements)"2. Data Quality (profile, analyze (gaps), cleanse and

monitor)"3. Data Integration (load, distribute, replicate and

retrieve)"4. Metadata (business and technical documentation)

48

My Top 10: BI Industry Trends for 2007+

1. BI Industry Consolidation Myth2. Lower BI Platform SW License Cost3. BI Search Integration4. BI Governance 5. Software-as-a-Service6. BI Tool Churn7. Operational BI (Real-time Dashboards)8. C-Level Involvement in BI Initiatives9. BI and SOA converge10.Master Data Management

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The 2.0 craze! Web 2.0

" A phrase coined by O'Reilly Media in 2003 and popularized by the first Web 2.0 conference in 2004,

" Refers to a perceived second generation of web-based communities and hosted services

! Where 2.0" Location is going everywhere

! Identity 2.0" The next generation of Identity

! Library 2.0" Services for the next generation library

! Business 2.0" Technology news and opportunities - Business 2.0 on CNNMoney

! Enterprise 2.0" The Collaborative Technologies Conference

! Mobile 2.0" Exploring the future of Mobile

! Women 2.0" Women 2.0 aims to provide a support network for young women entrepreneurs

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. . . And Yes, - Business Intelligence 2.0

!An upcoming conference"Shared Insights� Business Intelligence 2.0

Conference, October 16-18, 2007, San Diego, CA!But wait . . .

"Overlaps with the BusinessObjects Insight Americas 2007, October 15 � 18, 2007, Orlando, FL

!Must have been canceled

51

BI 2.0

! It represents a collection of innovative, dynamic, adaptable and collaborative technology approaches, BI functionality, and licensing models that will truly bring BI to the masses, making information available anytime, anywhere to anyone.

! It�s a term that is naturally growing to describe the next generation of BI.

Source: LOGIXML, INC.©2006 SeeWhy Software

52

BI 2.0 Characteristics! BI 2.0 integrates events

" The inclusion of events as something to be tracked, analyzed and used" "event-driven BI" to analyze streams of data, keep running totals without

an intermediate storage mechanism. ! BI 2.0 delivers insight

" The need to deliver insight not information or reports" The idea that events or data are not interesting but insights derived from

them, especially insights derived rapidly, are. ! BI 2.0 delivers action without intervention

" A more automated handling of the consequences of insight - the idea of taking corrective action without human intervention.

! BI 2.0 is Real-time" All of this must be in real-time or close to it. There is a lot of talk about

reducing all aspects of latency close to zero ! BI 2.0 is based on SOA and Web 2.0

" Like most things new BI 2.0 is expected to be service-based and Web 2.0 technologies are expected to impact the UI for BI 2.0

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BI 2.0 or The 5 Revolutions of BI

COPYRIGHT © 2007 BUSINESS OBJECTS S.A. ALL RIGHTS RESERVED.

54

BI 2.0 � The USER Revolution


55

BI 2.0 � The PLATFORM Revolution


56

BI 1.0 � The NETWORK Revolution


57

BI 2.0 � The NETWORK Revolution


58

BI 2.0 � The APPLICATION Revolution

!The future high-value applications are information-centric

!BI and PM are converging to become a single platform

!BI becomes operational

59

BI 2.0 � The COMMUNITY Revolution


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What does all this mean for BusinessObjects?

61

Q&A

!James R. Stevens!CIBER Solutions [email protected]!412-322-4494 x113

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