Ciberspring CRM Practice - Salesforce Spring 2017
Delivering Sales Cloud to Mid-Market Media and Communications Companies Combing Decades of Salesforce and Industry Experience
Ciberspring’s Salesforce Practice - Spring 2017 3
Salesforce.com Practice
• Established in 2003 • Experience and expertise in digital marketing, CRM and integration services • 350+ Employees Globally • Highly competitive pricing achieved through scale, technology and global
sourcing • Industry-leading development, implementation and deployment methods • Research and expertise on best tools available in the market place
Salesforce Experience• Overall 10+ years of direct experience with implementing Salesforce from
point engagements to large, complex implementations • Overall 10+ years of digital agency experience with end to end sales and
marketing domain expertise • Established Salesforce.com Practice – 15+ Practitioners • Certified consultants skilled in managing complex integration projects • Delivered SFDC solutions for Fortune 10 organization • Dedicated inside and outside sales teams
Team
6%
18%
18%
12%
29%
18%
Certified Developers DevelopersArchitects AdministratorsEngagement Leads Trainers
Ciberspring
Key Highlights
Ciberspring’s Salesforce Practice - Spring 2017 4
Salesforce.com Practice Leader
• Experience working on enterprise salesforce.com deployments: 14 years • Masters of Science degree in Information and Knowledge Strategy, Columbia
University • Executive Leadership Program, Cornell University • Adjunct Faculty, Wharton Business School • Winner, Columbia University Innovation Award • Built and managed teams on-shore and off-shore teams (150+)
Highlights• Led the redefinition and revision of AT&T’s Salesforce instance resulting in more than a 100% increase in revenue for
that business unit ($50M+ in added revenue) • Stand in CTO for a marketing automation start up, designing Salesforce integration and product offering • Industry experience: Insurance, manufacturing, healthcare and life sciences, telecom, nonprofits with clients such as;
Shahzad Khokhar
Key Highlights
o Wachovia Bank o Goldman Sachs o Jefferson Health Systems o LifeCell o AT&T
o Dun & Bradstreet o Mastercard o DRT Manufacturing o PBS.org o Teach For America
Service Offerings
Cloud Supported
End to end capability to provide maximum value to our clients. From Design to Operations
Service Offerings
• APEX • Visualforce • Force.com • Callouts, Mashups • Workflow, Triggers • Web Services • AppExchange
Custom Development
• Enterprise SFDC integrations • Data Migration using in-built or 3rd party
apps. • Oracle Marketing Cloud • Marketo • Tableau
Integration
• Optimize the existing implementation • Cloud strategy • CRM strategy • Business process blueprinting • Training
Consulting
• Ongoing Support an Maintenance • Support for customized functionality • Deep domain knowledge • On-shore, near-shore and off-shore options
Managed Services
Ciberspring’s Salesforce Practice - Spring 2017 6
Go-To-Market Strategy
• Ciberspring has been in business for 15+ years providing service to mid-sized to Fortune 500 organizations across several industries
Targeting Red Accounts• Offering free assessments and consulting mixed with low cost reengagement offerings • Ciberspring has multiple references for “saved” accounts that were ready to leave the Salesforce platform and now are
raving fans
Mining existing Ciberspring accounts
Service Offerings
• Working with account executive to help them penetrate their whitespace and key accounts
Teaming up with Account Executives targeting Net New business
Upsell Targeting / Mining Existing SFDC Accounts • Work with existing accounts who have not purchased additional clouds or licensing in the past 6 months • Quarterly Health Checks to improve consumption
Demo/POC Setups• Sales Cloud • Service Cloud
Ciberspring’s Salesforce Practice - Spring 2017 7
Salesforce.com Practice
• AT&T - Multiple successful deployments across the organization and subsidiaries • Ciberspring brings more then 10+ years experience in the Telecom industry • Expertise in the areas of; lead management, lead nurturing, forecasting,
pipeline and opportunity management, analytics, dashboards and reporting • Multiple team members with 20+ years of experience in the industry
Non Salesforce Clients include• NTT • NTTA
Successful SFDC deployments
Industry Highlights: Media & Communications
AT&T Gets to the Right Prospect - at the Right Time As millions of customers and prospects reach out to AT&T’s marketing group, qualifying prospects who were ready to buy and reporting on the success of campaign efforts was a challenge. Ciberspring worked with AT&T to leverage Salesforce true capabilities, develop qualification processes and benchmarks, and integrated with both open and proprietary marketing automation and data analytic systems for tracking and reporting purposes.
Ciberspring’s Salesforce Practice - Spring 2017 9
Ciberspring Contact Page
Patrick Donlin mobile: 732.693.9380 email: [email protected]
Salesforce Practice LeaderShahzad Khokhar mobile: 732.668.6155 email: [email protected]
Please reach out to Patrick Donlin via phone or email to learn more about Ciberspring and how we can help you close business
Relationship Manager / AE
How to Engage