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Ciberspring Salesforce Media and Comm · • APEX • Visualforce ... • AppExchange Custom...

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Ciberspring CRM Practice - Salesforce Spring 2017
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Page 1: Ciberspring Salesforce Media and Comm · • APEX • Visualforce ... • AppExchange Custom Development • Enterprise SFDC integrations ... Ciberspring Salesforce Media and Comm

Ciberspring CRM Practice - Salesforce Spring 2017

Page 2: Ciberspring Salesforce Media and Comm · • APEX • Visualforce ... • AppExchange Custom Development • Enterprise SFDC integrations ... Ciberspring Salesforce Media and Comm

Delivering Sales Cloud to Mid-Market Media and Communications Companies Combing Decades of Salesforce and Industry Experience

Page 3: Ciberspring Salesforce Media and Comm · • APEX • Visualforce ... • AppExchange Custom Development • Enterprise SFDC integrations ... Ciberspring Salesforce Media and Comm

Ciberspring’s Salesforce Practice - Spring 2017 3

Salesforce.com Practice

• Established in 2003 • Experience and expertise in digital marketing, CRM and integration services • 350+ Employees Globally • Highly competitive pricing achieved through scale, technology and global

sourcing • Industry-leading development, implementation and deployment methods • Research and expertise on best tools available in the market place

Salesforce Experience• Overall 10+ years of direct experience with implementing Salesforce from

point engagements to large, complex implementations • Overall 10+ years of digital agency experience with end to end sales and

marketing domain expertise • Established Salesforce.com Practice – 15+ Practitioners • Certified consultants skilled in managing complex integration projects • Delivered SFDC solutions for Fortune 10 organization • Dedicated inside and outside sales teams

Team

6%

18%

18%

12%

29%

18%

Certified Developers DevelopersArchitects AdministratorsEngagement Leads Trainers

Ciberspring

Key Highlights

Page 4: Ciberspring Salesforce Media and Comm · • APEX • Visualforce ... • AppExchange Custom Development • Enterprise SFDC integrations ... Ciberspring Salesforce Media and Comm

Ciberspring’s Salesforce Practice - Spring 2017 4

Salesforce.com Practice Leader

• Experience working on enterprise salesforce.com deployments: 14 years • Masters of Science degree in Information and Knowledge Strategy, Columbia

University • Executive Leadership Program, Cornell University • Adjunct Faculty, Wharton Business School • Winner, Columbia University Innovation Award • Built and managed teams on-shore and off-shore teams (150+)

Highlights• Led the redefinition and revision of AT&T’s Salesforce instance resulting in more than a 100% increase in revenue for

that business unit ($50M+ in added revenue) • Stand in CTO for a marketing automation start up, designing Salesforce integration and product offering • Industry experience: Insurance, manufacturing, healthcare and life sciences, telecom, nonprofits with clients such as;

Shahzad Khokhar

Key Highlights

o Wachovia Bank o Goldman Sachs o Jefferson Health Systems o LifeCell o AT&T

o Dun & Bradstreet o Mastercard o DRT Manufacturing o PBS.org o Teach For America

Page 5: Ciberspring Salesforce Media and Comm · • APEX • Visualforce ... • AppExchange Custom Development • Enterprise SFDC integrations ... Ciberspring Salesforce Media and Comm

Service Offerings

Cloud Supported

End to end capability to provide maximum value to our clients. From Design to Operations

Service Offerings

• APEX • Visualforce • Force.com • Callouts, Mashups • Workflow, Triggers • Web Services • AppExchange

Custom Development

• Enterprise SFDC integrations • Data Migration using in-built or 3rd party

apps. • Oracle Marketing Cloud • Marketo • Tableau

Integration

• Optimize the existing implementation • Cloud strategy • CRM strategy • Business process blueprinting • Training

Consulting

• Ongoing Support an Maintenance • Support for customized functionality • Deep domain knowledge • On-shore, near-shore and off-shore options

Managed Services

Page 6: Ciberspring Salesforce Media and Comm · • APEX • Visualforce ... • AppExchange Custom Development • Enterprise SFDC integrations ... Ciberspring Salesforce Media and Comm

Ciberspring’s Salesforce Practice - Spring 2017 6

Go-To-Market Strategy

• Ciberspring has been in business for 15+ years providing service to mid-sized to Fortune 500 organizations across several industries

Targeting Red Accounts• Offering free assessments and consulting mixed with low cost reengagement offerings • Ciberspring has multiple references for “saved” accounts that were ready to leave the Salesforce platform and now are

raving fans

Mining existing Ciberspring accounts

Service Offerings

• Working with account executive to help them penetrate their whitespace and key accounts

Teaming up with Account Executives targeting Net New business

Upsell Targeting / Mining Existing SFDC Accounts • Work with existing accounts who have not purchased additional clouds or licensing in the past 6 months • Quarterly Health Checks to improve consumption

Demo/POC Setups• Sales Cloud • Service Cloud

Page 7: Ciberspring Salesforce Media and Comm · • APEX • Visualforce ... • AppExchange Custom Development • Enterprise SFDC integrations ... Ciberspring Salesforce Media and Comm

Ciberspring’s Salesforce Practice - Spring 2017 7

Salesforce.com Practice

• AT&T - Multiple successful deployments across the organization and subsidiaries • Ciberspring brings more then 10+ years experience in the Telecom industry • Expertise in the areas of; lead management, lead nurturing, forecasting,

pipeline and opportunity management, analytics, dashboards and reporting • Multiple team members with 20+ years of experience in the industry

Non Salesforce Clients include• NTT • NTTA

Successful SFDC deployments

Industry Highlights: Media & Communications

Page 8: Ciberspring Salesforce Media and Comm · • APEX • Visualforce ... • AppExchange Custom Development • Enterprise SFDC integrations ... Ciberspring Salesforce Media and Comm

AT&T Gets to the Right Prospect - at the Right Time As millions of customers and prospects reach out to AT&T’s marketing group, qualifying prospects who were ready to buy and reporting on the success of campaign efforts was a challenge. Ciberspring worked with AT&T to leverage Salesforce true capabilities, develop qualification processes and benchmarks, and integrated with both open and proprietary marketing automation and data analytic systems for tracking and reporting purposes.

Page 9: Ciberspring Salesforce Media and Comm · • APEX • Visualforce ... • AppExchange Custom Development • Enterprise SFDC integrations ... Ciberspring Salesforce Media and Comm

Ciberspring’s Salesforce Practice - Spring 2017 9

Ciberspring Contact Page

Patrick Donlin mobile: 732.693.9380 email: [email protected]

Salesforce Practice LeaderShahzad Khokhar mobile: 732.668.6155 email: [email protected]

Please reach out to Patrick Donlin via phone or email to learn more about Ciberspring and how we can help you close business

Relationship Manager / AE

How to Engage


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