Date post: | 14-Apr-2017 |
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CIGNA HK 2015 OCT BRANDING CAMPAIGN
Communication items
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
Free Newspapers
Full Page Thematic Ad
Paid Newspapers
Full Page Thematic Ad
Paid Newspaper
Bonus quarter-page write up
OOH
> Bus Body
– Period: Nov 6 – Dec 3 (4 weeks)
– Format: Emperor Plus
– Quantity: 52x 50
Total Bus Routes
20
Cross-Harbor Routes
30
HK Island Routes
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
> MTR Trackside 12-sheet
– Period: Nov 6 – Dec 3 (4 weeks)
– Quantity: 50x (Nov 6 – 19); 150x (Nov 20 – Dec 3)
– Total Stations Covered: 45
OOH
Key Stations Covered
(Total 29x)
Admiralty
Causeway Bay
Central
Mong Kok
Tsim Sha Tsui
Quarry Bay
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
> Bonus item - MTR In-train stickers next to saloon window
– Period: Nov 12 – 25 (2 weeks)
– Quantity: 2x half train (56x stickers per half train)
– Position: Island Line (Total Island Line trains: 33)
OOH
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
FACEBOOK POSTS
Post 1 Post 2 Post 3 Post 4
Post 5 Post 7 Post 6
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
CIGNA WEBSITE BANNERS
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
Website hero banner – 360 survey (Website & mobile ver.)
360 survey landing page (Website & mobile ver.)
Website hero – Medical and Health insurance (Website & mobile ver.)
YAHOO/ HOMEPAGE/ ROADBLOCK
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
YAHOO/ HOMEPAGE/ FPL
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
YAHOO/ HOMEPAGE/ TL3
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
YOUTUBE/ HOMEPAGE/ MASTHEAD
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
APPLE DAILY/ IPHONE FP FIXED BANNER VER.1
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
APPLE DAILY/ ANDROID FP FIXED BANNER VER.1
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
APPLE DAILY/ IPHONE FP FIXED BANNER VER.2
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
APPLE DAILY/ ANDROID FP FIXED BANNER VER.2
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
APPLE DAILY/ NATIVE AD
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
APPLE DAILY/ ROS/ SUPER HEAD BANNER
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
KOL FACEBOOK NEWSFEED PROMOTION – JOEY LEUNG
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
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KOL FACEBOOK NEWSFEED PROMOTION – KEAREN PANG
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
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KOL FACEBOOK NEWSFEED PROMOTION – AKINA FONG
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2015 Cigna
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