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Chartered Institute of Marketing (CIM)Programmes 2010
W herever you want to go in marketing stand out
Accredited Study Centre2009-11
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Contents4
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Why study for a professional CIM qualification?
Why study at BPP?
Pass Assurance Scheme
CIM taught programmes and assessment workshops
CIM Professional Certificate in Marketing
CIM Professional Diploma in MarketingCIM Diploma in Hospitality and Tourism Marketing
CIM Chartered Postgraduate Diploma in Marketing
MSc Marketing (CIM upgrade)
Fees
Study centre locations
Your next step
Contacting CIM
Other programmes
This booklet is intended to convey the essential information about theChartered Institute of Marketing (CIM) programmes. You will receivedetailed information from the Institute itself when you register as astudent.
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4 Why study for a professional
CIM qualification?The Chartered Institute of Marketing (CIM) is one of the worldsleading professional marketing organisations, with almost 50,000members in 130 countries across the globe.
By gaining a CIM qualification, you demonstrate thatyou have achieved the internationally recognisedprofessional standard for marketers. The syllabuscontent for all qualifications has been developed in co-operation with employers who have highlighted thespecific knowledge and skills they require from theirmarketing professionals. That means that byundertaking a CIM marketing qualification, you candevelop best practice, boosting your confidence andhelping to deliver greater return on investment foremployers.
For students
Gain a CIM qualification and you will:
> ensure you have the latest skills and knowledge,achieving an internationally recognised professionalmarketing qualification
> add value to your organisation through effectivemarketing planning and communications
> improve your organisations bottom line by betterunderstanding and serving your customers needs
For employers
As an employer, you could benefit from a CIM
professional qualification by helping your employees to:
> better understand how to develop and usemarketing models to suit your business requirements
> create a greater consistency of work betweenmarketing team members when they are studying fora CIM professional qualification together
> improve staff satisfaction rates through a motivatingand challenging programme of study
Become a Chartered Marketer
Studying a CIM qualification allows you to build
towards achieving Chartered Marketer status.Depending on which CIM qualification you achieve andyour level of experience you will be eligible to apply toupgrade your CIM Membership from Affiliate toAssociate (ACIM) or Member (MCIM) level, thustaking the first steps toward Chartered status.
To support you in achieving your CIM status BPP offersthe following CIM programmes:
> Professional Cert ificate in Marketing
> Professional Diploma in Marketing
> Diploma in Hospitality and Tourism Marketing
> Chartered Postgraduate Diploma in Marketing(Stage 1 & 2)
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5WhystudyforaprofessionalCIMqu
alification?
My graduates are pushedhard by BPP to thinkoutside of their comfortzone and then apply theirlearnings back in the
workplace. The support Ireceive from BPP isfantastic
Marketing Capability ManagerTesco Stores LTD
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6 Why study at BPP?Our taught Chartered Institute of Marketing (CIM) programmes aredelivered face-to-face by experienced practitioners in our purpose-designed study centres, with a wide range of study modes for completeflexibility. As one of the leading professional education providers inEurope, BPP equips you with the best possible tools for success whatever stage of your career you are at.
For over 30 years, the BPP group has been preparingpeople to enter and develop within a range of businessprofessions including accounting, business and
management, finance, human resources, law andmarketing. We have built our reputation by helpingpeople to develop the skills demanded by todaysemployers.
BPP is now one of the leading providers of professionaleducation in Europe, consistently achieving high passrates for students taking professional body
assessments. In fact, we are so confident we can helpyou to achieve CIM success that we offer a PassAssurance Scheme* (see page 8 for information).Its a virtual guarantee of success.
Supporting your CIM studies
For each module you undertake, BPPs CIM taughtprogrammes include:
> a minimum of 24 hours tuition from an experienced
CIM practitioner, home study support and anassessment workshop
> extensive feedback on practice examinations anddraft assignments
> a comprehensive study text, a practice and revisionkit
> additional passcards for modules assessed viaexamination
> a Pass Assurance Scheme (see page 8)
> remote log-in access to our online Virtual Learning
Environment (VLE) featuring a host of resourcesdesigned to help you with your studies
> help with enrolling for CIM membership online andwhere to access useful resources
> access to a range of on-site facilities including PCs,private study areas, refreshments and a wirelessnetwork
CIM extra your chance to developspecialist knowledge and skills
Unique to BPP Business School, we offer all students ofour CIM taught programmes the opportunity to attenda series of free workshops aimed at extending your
knowledge and skills as a professional marketer. OurCIM extra workshops cover a range of topics, butfocus particularly on developments currently shapingthe marketing industry.
This means you have an immediate advantage developing additional marketing knowledge and skillsoutside your CIM studies.
For further information, please visit:www.bppbusiness.com/programmes/marketing/cim.htm
Specialist business careers service
Whilst studying at BPP you have the opportunity toutilise our specialist business careers service. Ourservice offers one-to-one advice sessions, careers
management workshops and a host of supportingcareers information. It provides you with an excellentopportunity to pick up useful advice including learninghow you can use a CIM qualification to help youachieve your personal career goals.
For further information, please visit:www.bppbusiness.com/study_at_bpp/careers.htm
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7
I think BPP is excellentoverall, and I woulddefinitely recommendBPP to other colleagueswho might want totake CIM
Marketing ManagerUK National Cancer Charity
Why
studyatBPP?
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8
Pass Assurance Scheme
The Pass Assurance Scheme is designed to offer you added assuranceand confidence in BPP to help you achieve a CIM qualification. Webelieve our taught programmes are a winning formula for success,therefore we offer you a Pass Assurance Scheme, free of charge.
If you satisfy the conditions below but do not pass aparticular examination or assignment, BPP will provide
you with a re-take assessment workshop for the nextassessment period free of charge.
How it works
For assignments you must:
> meet assignment deadline dates set by tutor
> book and attend two one-to-one appointments withyour assigned tutor
For examinations you must:
> submit and make a reasonable attempt at two
practice examinations per module (as part of yourhome study) and achieve a minimum mark of 40% ineach
> complete a mock examination under examinationconditions at BPP Business School
For assessments and examinations you must:
> complete both the taught programme and
assessment workshop
> ensure 100% attendance, noting persistentlatecomers will jeopardise their status on the scheme
> attend at least one of the career development eventsarranged by BPP
Note: The cost of any additional study material is not covered by the
Pass Assurance Scheme. In the unlikely event that you need
additional material, this can be purchased separately.
PASSassurancePASSassurance
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9PassA
ssuranceScheme
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10 CIM taught programmes
and assessment workshops
1. Taught programme
The taught programme focuseson the most important, difficultand frequently examined areasof the syllabus.
Your time in the classroom willfocus on:
> introducing or reinforcing yourknowledge of the main theories
> enhancing your understanding ofbusiness issues using practicalexamples
> critically analysing case studies
> building your exam or assignmenttechnique
BPPs proven tuition methodsensure we strike an effectivebalance between the above areas.
3. Assessment workshops(available separately)
Each assessment workshopgives you a final opportunityto re-visit key areas of thesyllabus with your assignedtutor to ensure you feelconfident heading into yourexam or writing up your finalassignment. In addition toreinforcing your assessmenttechnique, each workshop in
an excellent forum to askquestions and discuss anyissues with your tutor andpeers.
Our assessment workshopsinclude:
> one full days face-to-facetuition per module
> a review of key areas of thesyllabus
> intensive practice ofexamination questions andanswers/ assignmenttechnique
> a forum for questions andanswers
Each of BPPs CIM taught programmes contains the following three elements:
2. Home study guidance
Our tutors provide you withtailored guidance on which areas ofthe syllabus to focus on andvarious techniques for tacklingassessments.
At home you will have opportunityto complete practice examinationsor work on a draft of yourassignment, putting into practice
your learning. Practice exams aremarked by your tutor andfeedback is provided on bothexams and/ or development ofassignments to ensure youunderstand what is expected ofyou in your final assessment.
Our home study guidance includes:
> prioritised and guided homestudy between classes
> feedback sessions on practice
examinations or assignmentdevelopment worked on athome
BPPs assessment focused tuition, home study guidance and thoroughassessment workshops are a winning combination to help you achieveCIM success.
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11CIMtaughtprogrammesandassessm
entworkshops
Flexible learning
Built around the CIMs assessment timetable, BPPprovide four* start dates a year on all taughtprogrammes:
> January
> March
> June
> September
To give the flexibility to balance your studies withwork, family and other personal commitments, BPPoffers you two part-time study options for each blockstudy period:
> Evening study one or two evenings per week(18.00pm- 21.00pm) for a block study period ofbetween 9 and 11 weeks leading to assessment
> Saturday study mornings (9.30am 12.30pm)and/ or afternoons (13.00pm 16.00pm) for a blockstudy period of between 9 and 11 weeks leading toassessment
The number of evenings or whether you studySaturday mornings and/ or afternoons are dependenton whether one or two modules are taken during each
study period.
If your circumstances change after registration you canswitch between modes or alter the number ofmodules you undertake (1 or 2) at the start of eachblock study period.
More information on BPP Business Schools CIMtimetables is available online atwww.bppbusiness.com/programmes
*Applies to 2009 syllabus qualifications. Old syllabus CIM
Professional Diploma and Professional Postgraduate Diploma have afinal start date in March 2010. Programmes offered are locationdependent.
Choosing a place to study at was a relatively easy choice for me. BPP fitted
all my criteria with its teaching centre in central London, a good reputation fordelivering professional programmes and offered me the flexibility.
I had the opportunity to visit BPP, talk to the staff and view the high qualityfacilities before I started the CIM programme. This really helped in making adecision as the staff were friendly and helpful something that I havecontinuously encountered since.
All the teachers I have experienced are both professional and engaging. Thetutors have been a great source of knowledge and are able to provide manyrelevant industrial examples. The course has helped me in many aspects of my joband I expect having the qualification will help in for future career opportunities.
Fran KnightCIM Postgraduate D iploma in Marketing, 2008IFA Promotion
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13
CIM Professional
Certificate in MarketingThe CIM Professional Certificate in Marketing will give you theknowledge and practical skills to plan and execute marketing activity ata tactical level. It is suitable for entry-level marketers, those inmarketing support roles or anyone working at a more senior level forwhich marketing is only a part of their job responsibilities.
CIMProfessionalCertificateinMarketing
The Professional Certificate in Marketing consists offour modules, which the CIM recommend are studiedin the following order:
> Marketing Essentials
> Assessing the Marketing Environment
> Marketing Information and Research
> Stakeholder Marketing
More information on each module is available on our
website at www.bppbusiness.com/programmes
BPP will help you learn at the required level focusing onthe theoretical understanding and implementation ofdifferent concepts, models and planning frameworksacross all four modules. You will be expected todemonstrate your understanding of various marketingtools and a context to which they can be applied.
Assessment
Modules are assessed by either a three hourexamination or assessment.
Examination dates or assignment submission deadlinesare scheduled by the CIM at the end of each quarterlystudy period in March, June, September andDecember.
Admissions requirements
To enrol for the CIM Professional Certificate inMarketing you must meet one or more of the CIMsadmissions criteria:
> have a minimum of two 'A' Levels
> hold any general Bachelors or Masters degree> hold a CIM Introductory Certificate in Marketing
(Level 2 or 3)
> have an NVQ or SVQ Level 3 (equivalent to NGFLevel 3)
> have an NVQ or SVQ Level 4 in any other subject(UK equivalent to NGF Level 4 and above)
> hold an international baccalaureate (equivalent toNQF Level 3 and above) or a pass of the entry testonto Level 4
If English is not your first language, you will also needto provide evidence of at least IELTS 6.5 or Trinity ISEIII/ IV.
For more information on this and other programmes,go to www.bppbusiness.com/programmes
Module Assessment
Marketing Essentials Examination
Assessing the Marketing ExaminationEnvironment
Marketing Information Assignmentand Research
Stakeholder Marketing Assignment
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14
CIM Professional Diploma
in MarketingThis qualification will help you develop as a marketing professional byfocusing on the skills required to manage the marketing function itself.At this level, the emphasis is less on the theoretical understanding ofmarketing and more on the practical implementation of marketingoperations. It is suited to marketers with operational responsibilitylooking to move towards management.
The Professional Diploma in Marketing consists of fourmodules, which the CIM recommend are studied in thefollowing order:
> Marketing Planning Process
> Delivering Customer Value through Marketing
> Managing Marketing
> Project Management in Marketing
More information on each module is available on ourwebsite at www.bppbusiness.com/programmes
BPP will help you learn at the required levelfocusing on the application of different concepts,models and planning frameworks across all fourmodules. You will be expected to demonstratemany of the skills needed to manage marketing withinvarious functions such as channel management andproduct development.
Assessment
Modules are assessed by either a three hourexamination or assessment.
Admissions requirements
To enrol for the CIM Professional Diploma inMarketing you must meet one or more of the CIMsadmissions criteria:
> the CIM Professional Certificate in Marketing (either2002 syllabus or the 2008 syllabus), or
> any business or marketing bachelors or mastersDegree (or an equivalent qualification) where aminimum of one third of credits come from
marketing (i.e. 120 credits in bachelors degrees or 60credits in masters Degrees), or
> experience in a marketing management role that hasprovided potential students with the ability to be ableto demonstrate that they can meet the learningoutcomes of the CIM Professional Certificate inMarketing if required to do so and is sufficient topass the Entry test to Level 6
If English is not your first language, you will also needto provide evidence of at least IELTS 6.5 or Trinity ISEIII/ IV.
For more information on this and other programmes,go to www.bppbusiness.com/programmes
Module Assessment
Marketing Planning Process Assignment
Delivering Customer Value Examinationthrough Marketing
Managing Market ing Assignment
Project Management in AssignmentMarketing
Examination dates or assignment submission deadlines
are scheduled by the CIM at the end of each quarterlystudy period in March, June, September andDecember.
Old CIM syllabus?
If you are currently part-way to completing aProfessional Diploma under the previous CIM syllabus(2003-2008), BPP are providing a final oppor tunity tocomplete the qualification with a taught programme inJanuary 2010. The syllabus is being phased out by theCIM from June 2010. Alternatively, you may be able toconvert any modules you have already passed ascredits towards the new qualification. Please contactAdmissions for more information.
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15CIMProfessionalDiplomainMarketin
g
CIMP
rofessionalDiplomainMarketing
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CIM Diploma in Hospitality
and Tourism MarketingThe Diploma in Hospitality and Tourism Marketing is suited to current oraspiring marketing professionals already working within, or wishing togain entry to, the hospitality and tourism industries. This specialistqualification provides you with the essential knowledge and skills for anoperational marketing role.
The Diploma in Hospitality and Tourism Marketingqualification consists of three modules, which the CIMrecommend are studied in the following order:
> Marketing and Consumer Behaviour
> Hospitality and Services Marketing
> Tourist Behaviour and Motivation
More information on each module is available on ourwebsite at www.bppbusiness.com/programmes
BPP will help you learn at the required level whichfocuses on the application of different concepts,models and planning frameworks across all threemodules. You will be expected to demonstrate yourunderstanding of various marketing tools in the contextof the hospitality and tourism industries.
Assessment
Each programme module is assessed by an assignment.
Admissions requirementsTo enrol for the CIM Diploma in Hospitality andTourism Marketing you must meet one or more of theCIMs admissions criteria:
> Any recognised UK degree or equivalent level 5 or 6qualification
> A relevant level 3 or above qualification in Tourism orMarketing (e.g. CIM Professional Certificate inMarketing)
> Business or marketing experience would be an
advantage but isn't essential
If English is not your first language, you will also needto provide evidence of at least IELTS 6.5 or Trinity ISEIII/ IV.
For more information on this and other programmes,go to www.bppbusiness.com/programmes
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17CIMDiplomainTourismMarketing
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CIM Chartered PostgraduateDiploma in MarketingThe Chartered Postgraduate Diploma in Marketing is a high-level, two
stage qualification that demonstrates specialist professional knowledge andskills across many subject areas. The qualification is suitable for marketersaspiring to, or currently working at, a strategic level and is a route toChartered Marketer status.
The Chartered Postgraduate Diploma in Marketingconsists of five modules across two stages, which theCIM recommend are studied in the following order:
Stage 1
> Emerging Themes
> Analysis and Decision
> Marketing Leadership and Planning
> Managing Corporate Reputation
Stage 2
> Leading Marketing
More information on each module is available on ourwebsite at www.bppbusiness.com/programmes
BPP will help you learn at this level, which focuses onthe demonstration of high-level specialist professionalknowledge. You will be expected to show originality,insight and crit ical thinking as part of your decisionmaking in often complex and unpredictable scenarios.This includes critically evaluating principalconcepts, techniques and models (both financial andnon-financial), and apply the analysis within a broadercontext in the development of strategic business plans.
Assessment
Modules are assessed by either a three hourexamination or assessment.
Examination dates or assignment submission deadlinesare scheduled by the CIM at the end of each quarterlystudy period in March, June, September andDecember.
Admissions requirements
To enrol for the CIM Chartered Postgraduate Diplomain Marketing you must meet one or more of the CIMsadmissions criteria:
Stage 1
As a minimum, the following qualifications andexperience are recommended as a prerequisite forentry onto the first stage of the CharteredPostgraduate Diploma in Marketing:
> a CIM Professional Diploma in Marketing (either the2003 syllabus or the 2009 syllabus) or the CIMAdvanced Certificate in Marketing or;
> a business or marketing bachelors or masters degree(or an equivalent qualification) where a minimum ofhalf of the credits come from marketing (i.e. 180credits in bachelor degrees and 90 credits in mastersdegrees) and;
> a range of experience working at Senior MarketingManagement level that has provided potentialstudents with the ability to meet the learningoutcomes of the CIM Professional Diploma inMarketing if required to do so and is sufficient to
pass the entry test to this qualification
Stage 2
> Successful completion of Stage 1 or a previousversion of the CIM Postgraduate Diploma
If English is not your first language, you will also needto provide evidence of at least IELTS 6.5 or Trinity ISEIII/ IV.
For more information on this and other programmes,go to www.bppbusiness.com/programmes
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Module Assessment
Emerging Themes Assignment
Analysis and Decision Examination
Marketing Leadership and AssignmentPlanning
Managing Corporate AssignmentReputation
Leading Marketing Project
Old CIM syllabus?If you are currently part-way to completing a Professional Postgraduate Diploma under the previous CIM syllabus(2003-2008), BPP are providing a final opportunity to complete the qualification with a taught programme inJanuary 2010. The syllabus is being phased out by the CIM from June 2010. Alternatively, you may be able toconvert any modules you have already passed as credits towards the new qualification. Please contact Admissionsfor more information.
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19CIMC
harteredPostgraduateDiplom
ainMarketing
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MSc Marketing (CIM upgrade)
BPPs MSc Marketing (CIM upgrade) is designed for those with a CIMPostgraduate Diploma in Marketing who wish to top-up theirqualification to a full masters degree in marketing.
The MSc Marketing (CIM upgrade) gives you theopportunity to deepen your understanding ofmarketing.
Upgrading your CIM Postgraduate Diploma inMarketing with the MSc Marketing not only means youhave an internationally recognised masters degree inmarketing, but you will gain more strategic knowledgebeyond the CIM syllabus and develop specialist skills in
a range on contemporary disciplines including directand digital marketing.
You can complete the programme in as little as 8months or spread it out over up to five years, eitherfull-t ime or part-time, so you can excel as a marketerat your own pace.
To achieve BPPs MSc Marketing (CIM upgrade) youare required to successfully complete four modulestotalling 90 credits across two stages:
Stage 1
> Advanced Marketing Strategy and Simulation (30credits)
Electives (choice of 2 from 4)
> Direct and Digital Marketing (15 credits)
> Services Marketing (15 credits)
> Advertising Management (15 credits)
> Creativity and Innovation (15 credits)
Stage 2
> Market research and consultancy project (30 credits)
More information on each module is available on ourwebsite at www.bppbusiness.com/programmes
Key features
> a strong emphasis on equipping you with practicalskills to make an immediate impact in your work
> choose from a range of electives, allowing you todevelop specialist marketing knowledge and skills
> teaching and learning materials which include casestudies, real-life examples and business simulationexercises, enhancing your understanding ofmarketing in practice
> the opportunity to further enhance your credentialsby gaining additional qualifications whilst studying for
your MSc, including the Marketing Research Society(MRS) Advanced Certificate in Market and SocialResearch Practice
> teaching provided by a mix of academics andexperienced marketing practitioners, providing youwith valuable industry insight and rigorous academicteaching
> access to first-rate facilities and a specialist businessCareers Service to support your studies and career
Flexible learning
To help you balance your studies with work, family andpersonal commitments, BPP offers you two studyoptions:
Assessment
The programme is assessed on a module-by-modulebasis using a combination of coursework,presentations, open or closed-book examinations anda supervised independent project.
Admissions requirements
To be eligible for entry onto the MSc Marketing (CIMupgrade) programme you must have:
> an undergraduate degree (minimum of a lowersecond class honours degree from a UK institution,or the equivalent international qualification) in anysubject
> a Chartered Institute of Marketing (CIM)Postgraduate Diploma in Marketing
If English is not your first language, you will also needto provide evidence of at least IELTS 6.5 or Trinity ISEIII/ IV.
For more information on this and other programmes,go to www.bppbusiness.com/programmes
MScM
arketing(CIMupgrade)
BPP offers three start dates each year in January, Mayand September
Mode of study
Full-time
Flexi-mode
Study at your own pace - Part-
time or a combination of full andpart-time between 12 monthsand 5 years.
8 months
Duration of programme
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22
FeesBPP fees
Fees (valid for 2009/2010 academic year)
1 module - 1852 modules - 3603 modules - 5504 modules - 700
N/ A
Fees for individual programme modules are listed on our website atwww.bppbusiness.com/funding_and_scholarship/fees.htm
Group bookingsIf you are considering studying for a CIM qualification with a work colleague(s) or you are a manager looking for
CIM training for a group of employees, BPP is able to support employer study groups on our CIM programmes.Please contact Business Development Executive, Daniel Celino on +44(0)20 7430 5308 or [email protected] for further information.
Package fees
BPP Business School is able to support your learning throughout all stages of the CIM programmes through toBPP's own masters degree qualification. To help you save, we have designed a number of combination packagesif you wish to continue your study beyond achieving a singular qualification.
Taught programme(Includes Assessment workshops) Assessment workshops
1,750
2,150
2,150
2,350
1,500
1,600(per 30 credit module)
CIM combined programme packages
N/ A
CIM Professional Cert ificate in Marketing
CIM Professional Diploma in Marketing
CIM Diploma in Hospitality and Tourism Marketing
CIM Chartered Postgraduate Diploma in Marketing
(Stage 1)
CIM Chartered Postgraduate Diploma in Marketing(Stage 2)
MSc Marketing (CIM upgrade)
CIM Professional Cert ificate in Marketing
CIM Professional Diploma in MarketingorCIM Diploma in Hospitality and TourismMarketing
CIM Chartered Postgraduate Diploma inMarketing (Stage 1)
CIM Chartered Postgraduate Diploma inMarketing (Stage 2)
MSc Marketing (CIM upgrade)
Fees
Savings
10,895 9,500 5,900 4,900 3,500 2,950 7,500
A B C D E F G
1,655 1,300 1,850 1,110 400 900 1,150
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23Fees
The latest deadlines for entry into CIM assessments are available to view online at:
www.cim.co.uk/tandq/qualifications/assessmententry.aspx
CIM fees
To complete a CIM programme you must register as a CIM member and pay the membership fees. To register as
a CIM member, please visit www.cim.co.uk/joinonline
In addition to BPPs fees, you are also required to pay the following fees directly to the CIM:> membership (studying) fee> examination or assignment fee (per module)
UK and WesternEurope applicants
CIM Professional Certificate in Marketing 120
CIM Professional Diploma in Marketing 160
CIM Diploma in Hospitality and 160Tourism Marketing
CIM Chartered Postgraduate Diploma in 200Marketing (Stage 1)
(Stage 2)
85 55 (E)70 (A)
125 75 (E)75 (A)
125 70 (A)
165 90 (A)90 (E)360
CIM fees (valid for 2009/2010 academic year)
CIM studying membership fees Assessment fees:Exam (E) Assignment (A)
All applicantsInternationalapplicants
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24
Study centre locations
London (City)
BPPs Business School in London is located in the heartof the square mile - right next door to Lord Fostersiconic, architecturally inspired Gherkin building anddirectly opposite Lloyds of London.
It is five minutes walk from Bank, Monument andFenchurch Street underground and overgroundstations, as well as on numerous bus routes.
Opened in 2009, our purpose-designed premises arerefurbished to the highest specification. The building isequipped with the latest technology includinginteractive, electronic whiteboards, and plasma screensdisplaying the latest international, business, andBusiness School news.
As well as lecture theatres and classrooms, there arebreak-out areas where you can work with peers or
self-study. There is also a plentiful supply of PCs,wireless internet and an on-site student caf.
Manchester
Situated in the heart of the city centre, within a fiveminute walk of the central train station and mainshopping areas, BPPs centre in Manchester is a newlyrenovated historic building equipped to the higheststandards.
The building features a state-of-the-art lecture theatre,hi-tech teaching aids including interactive whiteboards,PCs, wireless internet, comfortable classrooms and acommon room.
For more information on our locations, please visitwww.bppbusiness.com/locations
BPPs taught CIM programmes are offered from two convenient citycentre locations - our brand new Business School in the City ofLondon and new for 2010, at our BPP Centre in Manchester. OurOne Business School ethos means your overall experience of BPP will
be of an equally high standard, regardless of the location, programmeor mode of study you choose.
BBP Business School, Fitzwilliam House,2 St Mary Axe London EC3
BPP Law School, St James's Building79 Oxford Street, Manchester, M1 6FQ
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centrelocations
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Your next stepWere proud of the reputation for excellence weve established overthe past few decades. Here are just a few of the reasons why studentsand businesses continue to put their faith in BPP:
26
> consistently high pass rates for our groups range ofprofessional qualifications significantly abovenational averages
> excellent facilities, including a careers service
> a real world focus, with tutors who have been
active business practitioners
Our success can be your success
If you are ready to take your career in marketing to thenext level, your next step is simple. Get in touch withus, or visit our website to start the application process,find out more or get a taste of what BPP can offer.
Experience it for yourself
Throughout the year BPP run CIM open evenings atthe Business School locations. These sessions provide alively, interactive way to:
> find out more about your chosen CIM programme
> hear about the experiences of past students
> view the quality of BPP facilities
For available dates and details of our eventsthroughout the year, visit our website atwww.bppbusiness.com/events
Apply now
To download an application form, go to:www.bppbusiness.com/apply_now
Alternatively, contact Admissions to have anapplication form sent by post:
BBP Business School,Fitzwilliam House,2 St Mary AxeLondon EC3tel: 0845 077 5566fax: 020 7404 1389email: [email protected]
There are limited places available, so early applicationis advised.
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CIM contact detailsCIM Student Membership
In order to sit for a CIM qualification you must registeras a member of the CIM (studying) for which amembership fee is payable.
Apply online at www.cim.co.uk/joincim to registeras an affiliate member. Your registration entitles you tobenefit from a wide range of CIM services including aperiodical marketing business magazine.
Head office detailsThe Chartered Institute of Marketing
Moor HallCookhamMaidenheadBerkshire SL6 9QHUnited KingdomSwitchboard: 01628 427500Fax Number: 01628 427499
Studying Membership/QualificationsGeneral Qualification Enquiries:[email protected] Membership Enquiries: 01628 427120
Examination EnquiriesFor information regarding a specific examination entryor to check on progress of an examination entry pleasecontact Examination Enquiries [email protected]
CIM working hoursThe CIMs working hours are from 9.00am to 5.00pm.
The Contact Centre is open between 8.30am to5.30pm (GMT) Monday to Thursday and 8.30am to5.00pm (GMT) on Fridays.
Professional Mem bership
Current Members: [email protected] Enquiries: [email protected] Enquiries: 01628 427120
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In addition to our CIM programmes, BPP BusinessSchool offers a comprehensive range of masters andother professional-body qualifications, including:
Postgraduate programmes:
> MSc Finance and Investment
> MSc Management
> MSc Marketing
> MSc Human Resource Management (CIPD upgrade)*
> Postgraduate Diploma in Human ResourceManagement or Development*
Chartered Instit ute of Personnel and
Development (CIPD) programmes:> CIPD Cert ificate in Training Practice
> CIPD Certificate in Personnel Practice
> CIPD Professional Development Scheme
For full details of all our programmes, includingdownloadable prospectuses, please visit:www.bppbusiness.com
*Subject to validation
Other programmesAs one of the leading professional education providers in Europe
the first publicly-owned private company in the UK to obtaindegree-awarding powers BPP prepares you for the realities ofbusiness and legal practice, in the UK or overseas.
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Here are just some of the organisations who have sponsored BPP Business School students:
Abbey Accenture Action for Children Addleshaw Goddard AECOM AEG Europe Aerosystems International Age ConcernAir Products Airbus UK Ltd ALD Automotive Alexander Mann Solutions Allen & Overy Alliance & Leicester Alliance BootsAmerican Express AMF Bowling Anchor Trust APM Global Logistics Argos ASDA Aspen Insurance UK Services LtdAtrium Underwriters Ltd Audley Travel Aviva AXA UK BAE Systems Balfour Beatty Bank of Scotland International BarclaysBarlow Lyde & Gilbert BBC Betfair Bird & Bird Bluefin Group BMW Boots the Chemist Bournemouth Symphony Orchestra
Bouygues UK Bovis Lend Lease BP International Ltd Brit Insurance Britannia Building Society British Airways British GasBritish Transport Police Britvic Soft Drinks Ltd BT Budweiser Bupa Burger King UK Ltd Business Control SolutionsBVT Surface Fleet Bytes Technology Group c2c Cabinet Office Cabot Financial (Europe) Ltd CadburyCambridgeshire Police Authority Camden Primary Care Trust Camelot Group Canary Wharf Group Cancer Research UKCanon (UK) Ltd Capita Financial Group Capital OneCaterpillar Charterhouse EnergyChaucer Syndicates Ltd ChevronChristianAid Citizens Advice CityspaceComet Continental Coopervision Manufacturing Ltd CorusCSC Royal Pavillion Dawson NewsDebenhams Deloitte & Touche LLP Department For Transport Department of Health Deutsche BankDewey & Leboeuf DHL DSG International Plc Duncan Lewis & Co Solicitors Dyson easyJet Edexcel EDF EnergyEnvironment Agency Ernst & YoungEssex Probation Eversheds LLPExcel Ltd Exmoor National Park Authority Experian QASFaccenda Group Family and Parenting Institute Fat Face Field Fisher Waterhouse LLP Financial Services AuthorityFiveTen Group Foreign & Commonwealth Office Forensic Science Service Fortis Insurance Fortnum and Mason FreshMindsFriends Provident Gala Coral Group Ltd Games Workshop General and Medical GlaxoSmithKline Global Marine SystemsGrant
Thornton Great North Eastern Railway (GNER) Great Ormond Street Hospital Greene KingGreenwich Leisure Ltd Group 4Technology Ltd Guardian News & Media Ltd Habitat Hanson Building Products Harveys Furnishing Group LtdHays Resource Management HBOS Herbert Smith Hertz Hidd Power Company Hilton Hitachi Capital HKR ArchitectsHM Treasury HMV Holiday Inn Home Office Homes & Communities Agency House of Fraser House of Lords HSBC IBMIKEA Indesit Company ING Wholesale Banking Inland Revenue Institute of Actuaries Integrated Financial Arrangements PlcIntermediate Capital Group Plc International Synergies JD Wetherspoon Jersey Telecom Jewson KCI Kensington MortgagesKent Fire & Rescue Service Kenwood Kimberly-Clark Knauf KPMG International Kraft Foods Land Registry lastminute.comLeadership Centre Learning & Skills Council Legal & General Leicestershire Fire & Rescue Lifeline Lloyds TSBLondon Borough of Greenwich London Underground Loughborough UniversityMarriott International Marstons PlcMatch.comMattel McCormick (UK) Ltd Mental Health Matters Mercedez-Benz Merrill Lynch Metropolitan Police MicroStrategy Ministryof DefenceMinistry of JusticeMission Aviation Fellowship Mitsui Sumitomo Insurance Morgan StanleyMorley & Scott MorrisonsMotorola movewithus MRC Shared Service Centre Murrin Associates Ltd Musgrave Group
MW Kellogg Ltd National Express Nationwide Building Society Nestle Network Rail News InternationalNewtrade Publishing Ltd Nexagent Ltd NHS Foundation Northgate HR Norton Rose LLP Nottingham Trent UniversityNottinghampshire Police Novus Leisure Ltd Now Training O2 UK Ltd Octopus Publishing Group Odgers Ray & BerndtsonOffice for National Statistics Ofsted Old Mutual Asset Managers OMX Securities Oxleas NHS Foundation TrustPall Corporation Palm Paper Ltd Panasonic PanGenetics Paragon Finance Plc PartyGaming Pendragon PlcPeople, Pay and Pensions Agency Peverel Management Services Phones 4u Ltd PIFC Consulting Plc Poolia UK LtdPowder Byrne International Ltd Pret A Manger PricewaterhouseCoopers Proximity London Punch TavernsRail Gourmet UK Holdings Ltd Railpen Investments Ramsey Hall Recruit Retail Services Plc Redseven Reed Learning PlcRegus Plc Reliance Security Group Retail Eyes (UK) Ltd Right Management Rightmove Plc River Island Clothing CoRobert Bird & Partners Ltd Roche Products Ltd Rockwell Automation Rolls-Royce Plc Royal & SunAllianceRoyal Automobile Club Royal Bank of Scotland Royal Mail Royal National Lifeboat Institution Rural Payments Agency SABMillerPlcSaga Group Ltd Santander Saudi Industrial Development Fund SCA Hygiene ProductsSchlumberger Oilfield UK Plc Schofield
Publishing UK Schutz (UK) Ltd Serco Severnside Recycling Sharp Laboratories of EuropeShell International Trading & Shipping Company Ltd Siemens Sky Smiths Group Plc Sports Leaders UK St. John AmbulanceStaffing Solutions Ltd Staffordshire Police Stagecoach South Western Trains Ltd Starr Underwriting Agents LtdState Street Bank & Trust Company Sunrise Senior Living TalkTalk Taskforce Recruitment Ltd Teaching Personnel LtdTed Baker Teletext Tesco The Body Shop International Plc The Boston Consulting Group The British LibraryThe British Museum The Carphone Warehouse The Cooperative Group The Home Office The Learning TrustThe Maersk Company Ltd The National Trust The Natural History Museum The Open University The Restaurant Group PlcThe Salvation Army The United Kingdom Passport Agency Thistle Hotels Thomson Reuters TK Maxx TMP WorldwideTNT Express Worldwide Ltd Total Gas & Power Tower Hamlets College Transport for London Travis PerkinsTurner Facilities Management Ltd TWI Ltd. UCAS Unilever Unipart Automotive University of KentVale of Aylesbury Housing Trust Veolia Enviromental Services Verdant Group Plc Virgin Media Visa InternationalVision ExpressVodafone Ltd Volkswagen Financial ServicesVolvo Construction Equipment Walsall Voluntary ActionWarburtons
WDSGlobal Weatherbys Westminster Abbey Westminster Kingsway College White Consultants LtdWilkinson Hardware Stores Ltd William Hill Wiltshire Police Withers & Rogers Group LLPWolseley UK WorkDirections UKWorking Links Worlds Apart Ltd Worldwide Flight Services WSP Environmental Ltd Zara UK Ltd Zurich Financial Services
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BPP Business School is part of BPP Holdings, which trains
people for the global professional economy by offering exam
based courses and professional development programmes.
Accountancy +44 (0)845 075 1100
Actuarial +44 (0)1235 550 005
Business School +44 (0)845 678 6868
Financial Services+44 (0)20 7786 5999
Human Resources+44 (0)845 678 6868
Insolvency +44 (0)845 226 2422Law +44 (0)845 678 6868
Professional Development International +44 (0)845 226 2422
Taxation +44 (0)20 8746 4150
BPP Business School
Tel: +44 (0)845 077 5566
Fax: +44 (0)20 7404 1389
www.bppbusiness.comPart of the Apollo GlobalSM Education Network.