WHAT CONSUMERSTHINK ABOUT BRANDSON SOCIAL MEDIA,AND WHAT BUSINESSESNEED TO DO ABOUT IT

Anne Godfrey

Chief Executive, CIM

@weegieexpat

CONSUMER ENGAGEMENT WITH BRANDS ON SOCIAL MEDIA IS STRONG

BUT UNDERNEATH THOSE INTERACTIONS, CONCERNS EMERGE

SOCIAL MEDIA PLATFORMSFor the consumer, with brands at the heart of the business model.

CONSUMER REVIEW/CONTENT SITESFor the consumer, by

the consumer.

THANKFULLY, MARKETERS AREN’T IGNORANT TO THESE ISSUES

BUT SOME CONCERNING GAPS IN OPINION EMERGE BETWEEN CONSUMERS AND MARKETERS

ON WHAT’S MISLEADING AND WHAT’S NOT

Acceptable and of no detriment to the user

SO WHAT ARE WE DOING ABOUT IT?

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