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Cinecittà Luce and YouTube

Date post: 11-May-2015
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Presentation of the joint initiative of Cinecittà Luce and Google for the sharing of the audiovisual heritage of Luce archives on YouTube.
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Marco Rendina m.rendina@cineci+aluce.it @mrendina ISTITUTO LUCE historical archive Italian candidate to UNESCO’s Memory of the World Register for its universal value
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Page 1: Cinecittà Luce and YouTube

Marco  Rendina  m.rendina@cineci+aluce.it  @mrendina  

ISTITUTO  LUCE  historical  archive  Italian candidate to UNESCO’s Memory of the World Register for its universal value

Page 2: Cinecittà Luce and YouTube

L.U.C.E.

L’Unione Cinematografica Educativa

ISTITUTO NAZIONALE LUCE ISTITUTO LUCE

Page 3: Cinecittà Luce and YouTube

12.000 newsreels  

Page 4: Cinecittà Luce and YouTube

5.000 documentaries  

Page 5: Cinecittà Luce and YouTube

1.000.000 meters of film  

Page 6: Cinecittà Luce and YouTube

3.000.000 photos  

Page 7: Cinecittà Luce and YouTube

Since the beginnings of cinema  

Page 8: Cinecittà Luce and YouTube

Through all The 20th century...    

Page 9: Cinecittà Luce and YouTube

The New Renaissance Report of the ‘Comité des Sages’

Page 10: Cinecittà Luce and YouTube

70.000 videos 500.000 photos  

www.archivioluce.com

Page 11: Cinecittà Luce and YouTube

25.000 Views per month

Page 12: Cinecittà Luce and YouTube

30.000 videos

youtube.com/cinecittaluce

Page 13: Cinecittà Luce and YouTube

25.000 Views per month

500.000 Views per month

Page 14: Cinecittà Luce and YouTube
Page 15: Cinecittà Luce and YouTube
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Which are the benefits of this partnership

•  Instant increased visibility, worldwide •  Monetize access to our assets through a share on

advertising •  Ability to track use and misuse of our content on-line •  Access to know-how and best practices for building

audience and engagement on-line •  Zero costs on managing the video streaming

infrastructure

Digitisation is left

out

Page 17: Cinecittà Luce and YouTube

m.rendina@cineci+aluce.it  

   

...And now go on with your

questions...

@mrendina    


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